KKSS vs POWER

[logintoit]

Judging by the trend today..the listener's have made their choice.
Huge numbers going KKSS's way.

 

[DoubleC]

Care To Share any info you can

 

[ABQRadioNerd]

Judging by the trend today..the listener's have made their choice.
Huge numbers going KKSS's way.

It irritates me when I see posts like this, pure cockiness. I did radio in ABQ a few years back and had to look into this when I seen this post. From what I have been told the trends that came out a couple weeks ago (March 2013) KKSS lost to KAGM and KKSS has been trending down every book for the last year, while KAGM has been trending up. Complacency and lack of content is the downfall for any station, anyone care to agree with me that this may be KKSS' situation? KKSS lost to KAGM in afteroon drive persons 18-34 and morning drive persons 18-34. So as You said earlier, "Judging by the trend today..the listener's have made their choice."

 

[davideduardo]

It irritates me when I see posts like this, pure cockiness. I did radio in ABQ a few years back and had to look into this when I seen this post.

Apparently you looked at the wrong data.

From what I have been told the trends that came out a couple weeks ago (March 2013) KKSS lost to KAGM and KKSS has been trending down every book for the last year, while KAGM has been trending up.

The trends that came out 3 weeks ago, for the period Nov-Dec-Jan (we won't see Dec-Jan-Feb till next week) shows KKSS with an 8.3 in 25-54, 2.2 shares above KABG. KKSS is 1st; KAGM is 3rd in the demo.

KKSS lost to KAGM in afteroon drive persons 18-34...

That's not true. A 10.3 beats a 7.0.

However, the real issue is that the sample in ABQ is quite small, and there are significant wobbles, particularly in 18-34. There's a hot battle between KABG and KKSS, but both claiming victory for KAGM or hyping a "listeners have chosen" victory for KKSS is just absurd.

 

[only1moore]

It'll be interesting to see how that will change come April 2013, when KAGM's Rhythmic format replaces KDLW's Top 40 format. That will tell if that becomes a game changer.

 

[ABQRadioNerd]

Apparently you looked at the wrong data.

The trends that came out 3 weeks ago, for the period Nov-Dec-Jan (we won't see Dec-Jan-Feb till next week) shows KKSS with an 8.3 in 25-54, 2.2 shares above KABG. KKSS is 1st; KAGM is 3rd in the demo.

KKSS lost to KAGM in afteroon drive persons 18-34...

That's not true. A 10.3 beats a 7.0.

However, the real issue is that the sample in ABQ is quite small, and there are significant wobbles, particularly in 18-34. There's a hot battle between KABG and KKSS, but both claiming victory for KAGM or hyping a "listeners have chosen" victory for KKSS is just absurd.

Edwardo,

I'm not sure "absurd is the correct term to use (even if you are taking my general comment rather personal, as it seems you did by reading your response). If you trend down for a year it is clear you are losing listeners, right? Absurd is giving away listeners to what appears to be your competition for an entire year. I mean, they are going somewhere and that somewhere appears to be KAGM. However, I'm sure to avoid the reality of trending down for an entire year, you will come up with some "absurd" reason as to why KKSS appears to be doing exactly that. I was once told nothing happens overnight except lottery winners, and its clear KKSS are not the only lottery winners anymore in Albuquerque. It appears over the last year KKSS has slowly but surely been giving away listeners to KAGM, at least that is what the numbers are showing right? Sure KKSS is ahead in some demographics, but how do you explain giving up what was once HUGE leads in all demographics to KAGM to slowly losing those leads over the last 2 years? 

Also,  I noticed you did not dispute that KKSS's morning show lost to KAGM's morning show in persons 18-34 in the last trend. Right? A simple yes or no will suffice.  Oh wait, by clearly leaving that part out I guess we already know the answer to that. Also, I do not believe anyone mentioned the 25-54 demo (as we were clearly discussing a "HIP HOP" format). However, great job on good 25-54 #'s on a hip hop station. I mean KKSS lost them 18-34 in morning drive, but again its cool to have 50 year olds listening to hip hop. True its a money maker but the credibility seems to be slowly slipping away. What's next more numbers?  Shoot I wish you guys were giving away numbers when I was on air in ABQ like you guys are now. The other thing I noticed was, you didn't address the fact that for the last year KKSS has continuously trended down, right? At least that's what All Access shows in the numbers, but then again its only All Access  ???   ( By the way that last part was sarcasm, incase your 24-54 numbers got in the way of the joke )

 

[absent by choice]

To all..you did notice that the top post was entered in 2012.

 

[davideduardo]

I'm not sure "absurd is the correct term to use (even if you are taking my general comment rather personal, as it seems you did by reading your response).

You missed my entire point that, no matter what one trend shows, ABQ is a high wobble market due to small sample size and the fact that trends are not fully weighted for proportionality.

That is how, avoiding any station I might have a passing interest in, things like KAGM going from an 8.3 to a 4.8 over just two months (June and July of last year) happen all the time. Or KTEG from a 10.1 to a 5.4 in the same period in 2012...

Whether KAGM is improving and KKSS is at a lower average level is a different issue. The fact is that 1) some of the hard facts presented were wrong and 2) there are no such things as "hard facts" in trends... just very wobbly approximations.

This is why agencies buy smaller diary markets on 4-book averages. Smart.

P.S. Anyone who lives in ABQ ought to know that "Eduardo" is not spelled with a "w" (and, in fact, the "w" was not even accepted in the Spanish language until relatively recently).

 

[davideduardo]

To all..you did notice that the top post was entered in 2012.

Yes, and it was amply ignored as ignorant and petulant braggadocio at the time.

I only replied when a second poster tried to make something out of it.

 

[ABQRadioNerd]

It'll be interesting to see how that will change come April 2013, when KAGM's Rhythmic format replaces KDLW's Top 40 format. That will tell if that becomes a game changer.

If it happens, it will be interesting to see what they can do. It seems as if KTEG & KAGM have really opened up a can of "watch what happens when your boring and predictable whoop ass", on KKSS and given them a look at what follows multiple books of "radio complacency" (at least in morning drive). From what I was told Buck & Dex destroyed the market in morning drive in the last book, and have the best show in ABQ right now followed up by Double Jays show . Mr. Edwardo seems to blame Arbitron when the numbers don't go his way but when they do, he likes to quote the sh*t out of them doesn't he? lol Typical sleaze ball suit or know it all programmer making excuses. I'm not a client you don't need to try to convince me of some BS faulty market survey. I guess its been faulty for the last year? But before that it wasn't? Hmm? The last book that came out, I believe got it right in showing another KKSS book trending "down, down, down as the flames get higher". Mr. Edwardo, George Washington once said "It is better to offer no excuse than a bad one". ;D Your "faulty Arbitron excuse" is as good as your morning show.

The bottom line is if you are not 1st, you lost. KTEG's Buck & Dex were 1st right? Or are their numbers faulty as well? Again, think GEORGE WASHINGTON my friend. No hard feelings on being shut down right?

Oh and I don't live in ABQ. I said that in my original post. Edwardo.

 

[ABQRadioNerd]

I'm not sure "absurd is the correct term to use (even if you are taking my general comment rather personal, as it seems you did by reading your response).

You missed my entire point that, no matter what one trend shows, ABQ is a high wobble market due to small sample size and the fact that trends are not fully weighted for proportionality.

Have you not looked at the last 12 months of trends my friend? Have all of them been wrong about KKSS trending down for 12 months? 5.9 to 5.7 to 5.4 to a 4.2 and lastly to a 4.1. (and this is only 12 plus numbers). Don't get me wrong, KKSS pulls good numbers but they use to pull GREAT numbers and ran the format, not so much any longer. I think YOU are missing MY point, the rein of BIGGEST and BEST in the market appears to have been challenged and is in the beginning stages of being overthrown my friend. Let us not argue, let us agree. ;D

 

[davideduardo]

Mr. Edwardo seems to blame Arbitron when the numbers don't go his way but when they do, he likes to quote the sh*t out of them doesn't he? lol

I don't like to quote any ABQ numbers, unless they are rolling multi-book average. In fact, most of the time I do not even look at the trends as they wobble beyond credibility... and have as long as I have been looking at them.

Typical sleaze ball suit or know it all programmer making excuses.

You have proven again that, lacking facts, ignorant people result to insults to distract attention from an argument.

I did not make, by the way, excuses for anything. I very clearly said, "Whether KAGM is improving and KKSS is at a lower average level is a different issue." My point is that exaggerated claims or knee-jerk conclusions to trends is disingenuous and naïve behaviour.

I'm not a client you don't need to try to convince me of some BS faulty market survey. I guess its been faulty for the last year? But before that it wasn't? Hmm?

It's not "faulty". It's based on a low sample, given to extreme wobbles, and only usable across multiple books. The reason is that ABQ is a low revenue market with 39 commercial stations and less than $38 million in revenue and stations can't afford to get a larger sample from Arbitron.

Oh, add in that market revenue is off by about 25% compared to 2007, and you have the reasons why the ratings wobble. If you take all that into consideration, you will understand why looking at discreet demos in trends is foolhardy. Always has been.

Oh and I don't live in ABQ. I said that in my original post. Edwardo.

So you just aren't able to copy a name from the header, then. OK.

 

[ABQRadioNerd]

I apologize if I came across as insulting.

So in your opinion, KKSS is performing just as good as they were a year ago Mr. EdWardo? It is a simple yes or no. don't need your GM answer or your quoting how the market went from 55 million in revenue to 38 million yadi yadi ya. I don't understand why people at KKSS seem so arrogant. You were that way when I worked in the market, and seem that way now. At least I can admit I am not the most pleasant person to be around, that's probably why I am jobless right now lol. However I see what I see, and what I see is that it appears that KKSS has lost its "TOP DOG" status, or at least is in the process of losing it. However no one in your building seems to want to acknowledge this. I'm sorry if this bothers you. Again, I apologize if I came across as offensive Dave. :

Your Friend,

Jade Stratton

http://www.facebook.com/TEAMSTRATTON

???????????

 

[absent by choice]

Unless I've missed the news, Dave is not with Univision nor in New Mexico. How is it his building?

 

[davideduardo]

Unless I've missed the news, Dave is not with Univision nor in New Mexico.

One out of two.

 

[davideduardo]

I apologize if I came across as insulting.

No problem. It's a discussion board... made to order for airing disagreements.

So in your opinion, KKSS is performing just as good as they were a year ago Mr. EdWardo?

I didn't say it was. If you have a group of 70 stations, some will be up, some will be down, some will be flat.

Again, my point in posting was not to defend or diss any station, but to say that jumping to any conclusions about stations based on a trend... or even a single book, is naïve.

I don't understand why people at KKSS seem so arrogant. You were that way when I worked in the market, and seem that way now.

I only visited the market a few times, about a decade ago... I think you have me confused with somebody else.