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KLAA - Angels Radio AM 830

I carefully read all previous threads before contemplating starting a new one...then started this new one.

Anyway, during a recent visit to SoCal in early June I found myself listening to this station more than I thought I would. It so happened that my visit to Los Angeles/Orange County coincided with the Angels' series in New York against the Yankees, which saw them get swept three straight -- the middle games of that 14-game losing streak which turned their season around.

Since returning home to New York I've been sampling the station, and I need to be honest -- it has to be one of the worst programmed big-market sports talk stations I've ever heard. KLAA is essentially a boutique operation -- as mentioned in other threads, simply an arm of the Angels' public-relations department...that is, when they aren't transmitting ESPN Radio in all available time slots.

Their one local talk show, "The Sports Lodge", is basically an Angels post-post-postgame and pre-pre-pregame program. I don't know what they do during the offseason, but if one were listening in the middle of June you would come away with the impression that nothing else is going on. I'm listening to the program as I'm writing this, and substitute host Trent Rush has gone on and on (for at least the two hours I've been listening) about last night's (6/22) game and ceremony honoring the Angels' 2002 World Series championship team. And this is in spite of the Dodgers having played earlier in the day, and with the NBA Draft and NHL Stanley Cup Finals taking place. Oh, and I heard not one listener phone call taken on the air.

As for Roger Lodge? He may have hosted one of the best dating reality TV shows ever with Blind Date, but he leaves a lot to be desired on sports talk radio. Is this the best KLAA could have done, or is the best they could afford, or both? Furthermore, why is he also hosting the Angels' pregame show when he already did a preview of the night's game on his own show? In that case, then Trent Rush should be doing both pre and post. (The postgame show is a joke also -- who reads tweets and not take calls?) What Lodge really needs is a co-host and the green light to broaden the range of topics. Four hours of nothing but Angels talk gets old really quick.

The game broadcasts themselves...play-by-play man Terry Smith and color guy Mark Langston (former Angels' pitcher) do a fine job on their end. But what MLB team does a 20-minute postgame show these days? That is something you'd hear from a minor-league team and not a team in the second largest media market.

One unique feature is the station airs replays of the day's Angels game at Midnight...but there's one problem: no "pre-recorded" liners. And, the TOH ID says "Orange County, Los Angeles, and Inland Empire" Since when is all of Orange County considered a community of license? Those are two big FCC red flags.

I get it, the station is owned by the executive branch of the baseball team. But if Arte Moreno, Dennis Kuhl and company can dole out big bucks for players like Mike Trout, Shohei Ohtani, Anthony Rendon, Josh Hamilton, and Albert Pujols -- and have very little to show for it in 19 years of ownership, couldn't they conceivably do the same for the radio station? To say it's being run on the cheap is an understatement. And the fact that Smith and Langston are still working road games remotely adds credence to that theory.

And I also get that Los Angeles isn't a big market for the sports talk format. But here is a situation where one station could stand out above the competition and it's being squandered in my opinion. KLAA needs a real radio person with experience in sports talk running the show, as well as a bigger budget. And, if they can do it, an FM translator.
 
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From my understanding on LID legalities, as long as KLAA and Orange (the city of license) are said in sequential order, that's acceptable and anything after that is fine.

With that said, who would buy the station? In terms of commercial operators, Audacy stands out in that they were rumored at one point to want to flip 97.1 to sports talk. KLAA could let them clear their in-house programs on an analog signal, and also build out a better competitor to 710/1110 and 570 if they were to invest in it, but I think the FM dial is a much better place to do that.
 
KLAA needs a real radio person with experience in sports talk running the show, as well as a bigger budget. And, if they can do it, an FM translator.

I agree with everything you say. However, I don't think your last sentence will happen. This is the future of AM radio.
 
From my understanding on LID legalities, as long as KLAA and Orange (the city of license) are said in sequential order, that's acceptable and anything after that is fine.
Except that the ID should say "Orange" without mentioning "County". The TOH is incorrect as it currently is.
 
Let's at least give them credit for staying away from infomercials.

They have no shortage of money. Money is not the reason why they're not hiring real broadcasters.

They have two of the biggest stars in baseball, and they're perennial losers. They don't want to pay people to say that.

One of the main lessons in PR is to "control the story." That's what they're doing.
 
Their one local talk show, "The Sports Lodge", is basically an Angels post-post-postgame and pre-pre-pregame program. I don't know what they do during the offseason, but if one were listening in the middle of June you would come away with the impression that nothing else is going on. I'm listening to the program as I'm writing this, and substitute host Trent Rush has gone on and on (for at least the two hours I've been listening) about last night's (6/22) game and ceremony honoring the Angels' 2002 World Series championship team. And this is in spite of the Dodgers having played earlier in the day, and with the NBA Draft and NHL Stanley Cup Finals taking place. Oh, and I heard not one listener phone call taken on the air.
KLAA does not subscribe to the ratings, so they are likely not trying to compete with the legit sports talk stations in the market. Their only role is to pump the Angels.

There is very likely zero interest in the Stanley Cup finals in LA.
Furthermore, why is he also hosting the Angels' pregame show when he already did a preview of the night's game on his own show? In that case, then Trent Rush should be doing both pre and post. (The postgame show is a joke also -- who reads tweets and not take calls?)
Why pay two people to do the same thing twice?
Tweets and texts are generally seen as preferable in radio today. Importantly for pro sports teams *who are usually image-conscious), they are easier to screen. As a bonus, you never have to cut off a caller. You just don't read that particular text.

The game broadcasts themselves...play-by-play man Terry Smith and color guy Mark Langston (former Angels' pitcher) do a fine job on their end. But what MLB team does a 20-minute postgame show these days? That is something you'd hear from a minor-league team and not a team in the second largest media market.
The length of the pre-and post-game shows is usually related to how many spots they have to fit in. Lots of spots means a longer show. So that means there's not huge advertiser interest in the Angels broadcasts. Probably not a shock, given their also-ran status. (See also: Oakland A's)
One unique feature is the station airs replays of the day's Angels game at Midnight...but there's one problem: no "pre-recorded" liners.
Such an announcement is not required, so long as they do not state that they are "live" while they are not live.

Except that the ID should say "Orange" without mentioning "County". The TOH is incorrect as it currently is.
Except that it is correct. "KLAA Orange" is the complete legal ID for the station. "County, Los Angeles and the Inland Empire" is just a part of the programming. There's no rule that the legal ID be given a respectful pause once you are finished uttering the community of license. It is no more wrong to say "KLAA Orange County" than it would be to say "KLAA Orange News at 5, I'm Brian McCullough"

I get it, the station is owned by the executive branch of the baseball team. But if Arte Moreno, Dennis Kuhl and company can dole out big bucks for players like Mike Trout, Shohei Ohtani, Anthony Rendon, Josh Hamilton, and Albert Pujols -- and have very little to show for it in 19 years as an owner, couldn't they conceivably do the same for the radio station?
Arte Moreno has effectively unlimited money. He could elect to spend $5 million a year on talent for KLAA if he wanted. Apparently, that is not what he wants to do, and that is his prerogative.
 
From my understanding on LID legalities, as long as KLAA and Orange (the city of license) are said in sequential order, that's acceptable and anything after that is fine.

With that said, who would buy the station? In terms of commercial operators, Audacy stands out in that they were rumored at one point to want to flip 97.1 to sports talk. KLAA could let them clear their in-house programs on an analog signal, and also build out a better competitor to 710/1110 and 570 if they were to invest in it, but I think the FM dial is a much better place to do that.
Great Post. Thank you.

What really stood out to me was the Angels radio team is doing the broadcasts remotely? OMG, that is SO Bush League!

I haven't listened to the station in years, but it sounds like nothing has changed. Roger Lodge the only local guy and it is Angels 24/7. Their website says they carry Ducks and Raiders too, but you would never know it. They would pull much better numbers by competing directly with KLAC and KSPN, that is, reporting on all local teams. even if they just pulld a fraction of the audience from each, it would be a win.

Hint to management on how to do this: Lakers! There is no team in LA that fans want to talk about more than them.
 
Hint to management on how to do this: Lakers! There is no team in LA that fans want to talk about more than them.
NO! NBA fans can listen over on KSPN. Dodger fans can listen to comprehensive saturation on KLAC. What KLAA provides to Angels fans is coverage of their MLB team; one that is sadly overlooked on virtually every other regional and national outlet. In no way should KLAA devolve into parroting those same teams' focus the other LA based signals concentrate on.
 
NO! NBA fans can listen over on KSPN. Dodger fans can listen to comprehensive saturation on KLAC. What KLAA provides to Angels fans is coverage of their MLB team; one that is sadly overlooked on virtually every other regional and national outlet. In no way should KLAA devolve into parroting those same teams' focus the other LA based signals concentrate on.
Giving Angel fans coverage of "their team" is all well and good, but that isn't what it is. Since it is team-owned, significant criticism of the team is not allowed, thus it ceases to be a "sports talk" station, it is instead the radio outlet of the Angels' publicity department, which is BORING radio! Especially when it is the end of June, the team is 34-38, 10.5 games out of first place, just fired their popular and accomplished manager, and have no hopes of making the playoffs, something they haven't done since 2014.

In a nod to the Angels' old station KMPC, this is where Jim Healy would drop in the Charles Barkley, "Bad team Man. Bad f---in' team" clip.

 
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Much earlier a poster said the Legal ID was not legal because they add County to the City of license, Orange. Wrong. FCC Rules require call letters followed by city of license (yes a couple of exceptions are noted in the FCC Rules). So, anything they say AFTER Orange is NOT part of the Legal ID. At one station I worked we had legal IDs such as The KITE Kerrville Forecast and KITE, Kerrville's home of lite and lively favorites, Both are legal.
 
Giving Angel fans coverage of "their team" is all well and good, but that isn't what it is. Since it is team-owned, significant criticism of the team is not allowed, thus it ceases to be a "sports talk" station, it is instead the radio outlet of the Angels' publicity department, which is BORING radio! Especially when it is the end of June, the team is 34-38, 10.5 games out of first place, just fired their popular and accomplished manager, and have no hopes of making the playoffs, something they haven't done since 2014.
None of the lack of candor framing of your message regarding their coverage of the Angels negates what I wrote, which is that the rest of SoCal's sportstalk stations 'criminally' neglect to even reference the Angels, let along cover them, discuss them, invite callers about them, bring on players to their air, etc.

As much as it would be preferred if the quantity and quality of the coverage on KLAA were expanded, the reality of "in the land of the blind, the one-eyed is king" holds true - KLAA may barely have sight in its one eye, but it remains the only station with any vision (of the Angels) at all.
 
Much earlier a poster said the Legal ID was not legal because they add County to the City of license, Orange. Wrong. FCC Rules require call letters followed by city of license (yes a couple of exceptions are noted in the FCC Rules). So, anything they say AFTER Orange is NOT part of the Legal ID. At one station I worked we had legal IDs such as The KITE Kerrville Forecast and KITE, Kerrville's home of lite and lively favorites, Both are legal.
13 years ago on this site, there was a discussion of a Palm Beach, Florida station that appeared to use counties… but all that mattered were the calls and “Palm Beach”:

Post in thread 'WWLV "Love 94.5" - "Barely Legal ID" - December, 1991'
https://www.radiodiscussions.com/th...ly-legal-id-december-1991.569942/post-5080262
 
None of the lack of candor framing of your message regarding their coverage of the Angels negates what I wrote, which is that the rest of SoCal's sportstalk stations 'criminally' neglect to even reference the Angels, let along cover them, discuss them, invite callers about them, bring on players to their air, etc.

Because they stink and they're not really an LA team.

If the team didn't own 830, I wonder who else would be willing to carry them?
 
Because they stink and they're not really an LA team.
If the team didn't own 830, I wonder who else would be willing to carry them?
Your cynicism is not helpful... and they don't stink: Their on-field performance is sadly just mediocre, yet regardless, they are a MAJOR LEAGUE team. A major league baseball team in any market, and especially in market #2, deserves and requires attention. And, a team that arguably has the two best players currently playing in the sport (Trout & Ohtani) offers lots to talk about... in fact, they're a Sports section front page story in today's LA Times... and offer lots of narratives for SoCal Sportstalk radio to cover - including ongoing analysis of who should become their next manager (Phil Nevin, Darin, Erstad, Ray Montgomery, etc.)

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I agree with BigA on this.

Anyone who prefers the Angels over the Dodgers is sick in the head.
My LA area family all live in the OC and are vehement Angels fans, attending even the Spring training in AZ when possible. To them, LA is a different city and they don't identify with it in any sense... it's just, unfortunately, next to them. So they support their home team, not a team from a different place than where they live.
 
My LA area family all live in the OC and are vehement Angels fans, attending even the Spring training in AZ when possible. To them, LA is a different city and they don't identify with it in any sense... it's just, unfortunately, next to them. So they support their home team, not a team from a different place than where they live.
In the mid-80s, my girlfriend at the time’s parents lived in southern Orange County, and I had friends there as well. That was the prevailing attitude at the time, made easier by truly competitive OC FM radio stations and a then-thriving daily local newspaper.

They, and the people I met through them, saw themselves as living in a metropolitan area roughly halfway between Los Angeles and San Diego that had little to do with either. If they’d had their own network TV affiliates to watch for local news instead of the L.A. stations, they would have.
 
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