> As was noted in the thread below ("CP granted for KLAK
> quasi-move-in"), it's coverage will not be unlike KHYI 95.3,
> in that it is also a C2 that will only be able to provide a
> decent signal to Collin County. Both are limited in how
> close they can move by spacing rules between themselves and
> 2nd adjacent FMs located in Cedar Hill.
The difference in coverage between KLAK and KHYI will be primarily in Denton county, where KHYI should continue to have a substantially better signal than KLAK will be able to achieve. Both stations are full class C2 facilities, and the transmitter sites are very close to equally far north...but KLAK's new site will be 20 miles east of KHYI, which limits their coverage in the northwest Dallas suburbs of Denton county..
> I don't think they are going to the expense of doing this to
> not target Collin County and the northern suburbs.
> NextMedia owns similar facilities targeting the suburbs
> around Chicago (WERV, WIIL, WXLC, etc.).
If you drive up US75, one of the things that you'll quickly note is the number of signs from home builders who are throwing up many, many new subdivision in towns like Anna, Melissa, and Van Alstyne. It's a fairly safe guess that in the future we're going to see a pretty much continuous swath of suburbia extending all the way up to Sherman -- which means that Grayson & Collin counties will become a huge, merged suburban market. This move positions KLAK to serve that market -- so my suspicion is that they will continue to serve the Sherman/Denison area from their Katy Depot studios in downtown Denison (studios which are also used for KMKT 93.1 and KMAD 102.5), but will "evolve" the station to also increasingly serve Collin County, as well. It will be interesting to see how they manage to do this...and what (if anything) they'll do to promote the station in Collin County.