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KLAT at 100.7 - How Long Did It Last?
- Thread starter 101.9 La Kalle
- Start date
I remember 100.7 had the “Puro Tejano” and “Party” formats as KRTX prior to the KLAT-FM incarnation, but can’t remember the exact timeframes. The upgraded signal was launched in 1996.
”Orbita” seemed to be international Spanish language pop, which really didn’t resonate with the specific Hispanic demographics in Houston. Might have worked in a market like Miami.
”Orbita” seemed to be international Spanish language pop, which really didn’t resonate with the specific Hispanic demographics in Houston. Might have worked in a market like Miami.
I recall the Tejano era. I really liked the concept: a short sponsor announcement with the legal ID on the hour. Then an hour of music only interrupted by liners. Each sponsor was credited for sponsoring the next hour of music. I'm guessing the 'computer in a closet' format broke even doing this. I say that because they added a morning show at one point. Tejano was still a thing back then and as a former GM of a pair of border small market stations, I was quite familiar with Tejano and liked it.
Orbits would probably have worked now in days that we have more Central Americans and Caribbean folks here.
Orbita was a cool station.. Liberman responded with XO 107.9
The issue is whether those groups will participate in Nielsen PPM placement. In many communities ,families with one or more undocumented members will not release the kind of data that Nielsen requires, thinking it will be given to "La Migra" and result in deportation.
This affects to a great extent the growing Venezuelan population in Houston as well as many from Honduras, Guatemala and El Salvador.
BTW, most Venezuelans who do not live on the coast don't consider themselves "Caribbean". They are, if anything other than Venezuelans, South Americans.
It was not cool because it did not get ratings. I was vehemently opposed to it, but the non-Spanish speaking "experts" wanted it anyway.
Well, at least it had a cool logo.
Come to think of it, a lot of Spanish language stations had amazing logos. I don't know why corporate radio decided in the mid 2000s that they needed bland uniformity across their properties. Some of my favorites are KBMA and KAMA in El Paso,
KHOT-FM in Phoenix,
and KLNV in San Diego
i remember building a new studio for Orbita at the old HBC building. Angel Basulta, Vidal Luna, Beto Najera were there. It was cool , spanish rock. Ratings did not exist.
Other thing i remember, was the new studio, console, everything, well that new studio became RB studio, and Orbita moved to the old RB studio. LOL
Other thing i remember, was the new studio, console, everything, well that new studio became RB studio, and Orbita moved to the old RB studio. LOL
Yes, even in Mexico City, pure Spanish rock did not work despite several tries. The only place in all Latin America where it has worked was and is Argentina... but Buenos Aires is really the southernmost city in Europe and not like the rest of Latin America.
im trying to remember, it was on KOVE or KLTN, we had a weekend or weeknight of Spanish Rock. it was the only time there were listeners. The good thing was there was money to be made when night club clients like Metropolis, and other large venues Toyota center, etc would bring bands like Enanitos, Mana, etc, a lot of spanish rock would suddenly be in rotation.
KOVE, before it became Recuerdo. What a disaster that was in revenue!
What did you think about KOVE during the Noches de Fiesta Weekend nights. The Salsa music was a hit with the Gueros. We had a lot of night club remote broadcasts because of it.
My story about salsa: in LA at both KKHJ and KLVE/KSCA we did big park concerts. In a number of places, to avoid gang violence, we were told to get everyone out by sunset. So a half hour before dark, we put on a salsa band (who played for free just to be on a stage). Within 15 minutes, the parks were empty.
(I'm the creator of Z-93 in San Juan, the first all salsa station anywhere and am the only non-musician honorary member of the Fania All Stars. My personal collection is about 50% salsa, in fact!).
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