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KLBJ-AM must be doing something right.
- Thread starter fredcantu
- Start date
They also seem to finally be making an effort to promote the FM translator. They have changed the website address to NewsTalkKLBJ.com (eliminating 590 from the URL) and updated the logo to reflect both frequencies. I also hear them mentioning 99.7 FM on-air multiple times each hour.
Why they haven't been doing this all along is a great mystery, but I am glad to see the effort.
Why they haven't been doing this all along is a great mystery, but I am glad to see the effort.
Ryan Williams said:They also seem to finally be making an effort to promote the FM translator.... Why they haven't been doing this all along is a great mystery
The tiny footprint of the 250 watt FM translator is just a small fraction of the massive real estate the AM covers. It's a tough decsion to promote something a lot of people can't hear.
KLBJ AM Coverage Map
http://radio-locator.com/cgi-bin/pat?call=KLBJ&service=AM&status=L&hours=D
K259AJ Coverage Map
http://maps.google.com/?q=http://tr...9AJ&freq=99.7&contour=60&city=AUSTIN&state=TX
fredcantu said:Ryan Williams said:They also seem to finally be making an effort to promote the FM translator.... Why they haven't been doing this all along is a great mystery
The tiny footprint of the 250 watt FM translator is just a small fraction of the massive real estate the AM covers. It's a tough decsion to promote something a lot of people can't hear.
But looking at that map, it seems like they're covering about 85% (my guess) of their listeners....and that's an audience worth the promo costs.
It might only be a translator, but there is more than 700,000 persons within the 99.7 60 dBu contour. That's worth promoting even if the folks in Granger or Luling can't hear it.
I really think their success can be attributed to three things: following the conservative trend with Limbaugh (not my taste but it works), Local newscasts 24/7 which keeps the station as a go to source when things are happening and the local talk talent that are not only compelling but professional as well.
Badda-bing. What he said!
IIRC, over the years, there have occasionally been challengers to KLBJ, more than one attempt at local newstalk. But whoever owned KLBJ at that time was willing to keep pouring the money in and the challengers weren't ready to go with it over the long haul, with the high personnel costs that must follow a local newstalk startup.
Congrats to KLBJ on a successful formula, and being in a position that many, if not most, AMs would kill to have.
IIRC, over the years, there have occasionally been challengers to KLBJ, more than one attempt at local newstalk. But whoever owned KLBJ at that time was willing to keep pouring the money in and the challengers weren't ready to go with it over the long haul, with the high personnel costs that must follow a local newstalk startup.
Congrats to KLBJ on a successful formula, and being in a position that many, if not most, AMs would kill to have.
I was part of one of those challengers (after coming from KLBJ) and I really thought they were going to give them a run but they got to a certain point and refused to spend any more, didn't rehire when people left, and let really good talent get away without any kind of fight whatsoever. When the format finally changed, I was flabbergasted when the ops manager implied that they sunk tons of money into the station to no avail, when the truth is they didn't even come close to what they needed to spend to challenge them. That made what they did spend pretty much a waste.mmnassour said:Badda-bing. What he said!
IIRC, over the years, there have occasionally been challengers to KLBJ, more than one attempt at local newstalk. But whoever owned KLBJ at that time was willing to keep pouring the money in and the challengers weren't ready to go with it over the long haul, with the high personnel costs that must follow a local newstalk startup.
"Cheap radio isn't great; great radio isn't cheap." Successful managers hire people who are smarter than them at one specific thing, put them in a position of that thing every day and watch them conquer it day after day after day. Hire people who will do what they wake up in the morning to do, give them great tools, turn them loose and let them do it exceptionally well. Austin is an intellectual city and it's moving; not at home watching television.
AirUpThere said:"Cheap radio isn't great; great radio isn't cheap."
Here's another quote on cost-cutting that has stayed with me: "I never saw a station that saved its way to number one."
I don't think he's ever been proven wrong.
The Big Talker DID change its lineup a couple times. Remember when Sean was on in the afternoon? They had Bob & Tom in the morning for a while, too. And the local midday show? Plus they added Andy Dean just a week before the flip. They did a fair amount of advertising, too. It's a repeat of the 104.3 FM the Coyote abortion. The one show the Big Talker had that I could see someone being interested in is Glenn Beck. Maybe 1370 could plug it in the 11 a.m. to 2 p.m. spot -- once home to Dr. Laura -- where they've got Dennis Miller now.
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