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KLGO

O

omega

Two frequencies in Austin what can be said about this station?Do they really cover the whole market?? how good is their signal?? what would they be worth?
 
i listened to the station when it first came on with texas music, ( 2 years ago) on 99.3 it was spotty in some area's in the carand at the house and office it wasn't recieveable. (the signal reach is from around taylor and reach to around manor. 98.5 has a strong in downtown, north (quessing maybe 10 miles from downtown in north and south) i listen to 98.5 when they were carrying oldies from llano.( 98.5 has 50 watts) (99.3 i believe has 6 kw)
 
KGLO's tower is just southeast of Taylor it only covers the northeastern part of the city fairly good, but the rest is spotty. The 98.5 is on the tower farm, which would give downtown a pretty good coverage.
 
wow so would you guys say that the station reaches 50% of Austin? with 50 watts I can't imagin the signal would penetrate a house at all!! Are they a non com?
 
Last I checked it was a religous station, not sure what network it is on, but I'm sure it is not a local station. I havnt been up that way in a long time so I'm not sure what format it is. Doesnt Roy Henderson stll own it or did he sell it?
 
From what I've heard, KLGO runs the old KIXL 970 format. The KIXL owners sold to Starboard a year or two ago and are now buying KLGO. It runs a commercial religious format. However, I'd say it almost certainly gets most of its money from preachers paying for their airtime in advance.

As for whether or not 98.5 reaches 50% of Austin, the signal contour maps indicate it may reach 50% of the city, but I don't think it reaches anywhere near 50% of the entire market. I agree that you're not likely to be able to get it on the clock radio on your desk downtown, though you could probably get it on a good car radio or home stereo.
 
omega said:
will 50 watts on fm penetrate a building??
Click to expand...

Depends on where you are in relation to the tower, what kind of radio you're using, and how many other buildings are around. Some other factors may be involved, too, but those are the most obvious.
 
omega said:
Two frequencies in Austin what can be said about this station?Do they really cover the whole market?? how good is their signal?? what would they be worth?
Click to expand...

Actually, there is one station in Thorndale with a studio in Taylor and then the two translators. One is downtown and the other is in Bastrop.

By my calculations they only cover about 20-25% of the market with a usable signal. In "usable", I mean one that can be used in the car, inside a building, or with a portable radio. Of that 20 or so %, only part of that is in an area where traditional listeners of the Christian Talk format actually live. They are completely missing out on many potential listeners in Cedar Park, Lakeway, and Bee Cave as well as the communities in southern Travis county and northern Hays couny who can not even get a clear signal with a good car radio. Even in Round Rock and Georgetown, indoor listener in a wild card.

I do think Gene and the rest of their team has done a remarkable job that deserves some congratulation. They have done the best they could possibly do considering the unfortunate situation. They have managed to keep the entire lineup from the KIXL days intact on a vastly inferior station.

Time will tell if the marginal signal will be sustaining to the ministries who buy time.
 
Kent said:
From what I've heard, KLGO runs the old KIXL 970 format. The KIXL owners sold to Starboard a year or two ago and are now buying KLGO. It runs a commercial religious format. However, I'd say it almost certainly gets most of its money from preachers paying for their airtime in advance.
Click to expand...

I do not work for KLGO and I do not have access to their books, but they do seem to sell a lot of commercial inventory. I would guess their revenue picture is somewhere around 60-65% block programming with the remainder in traditional :30 and :60 commercials and live reads during their local shows. So yes, most of their revenue does come from the ministries.

As a point of clarification though, most of the programs on Christian radio stations are not just some pastor dropping by a tape to be played. This is especially true in the larger markets where the local guys cannot afford the rates. Most of the programming is produced and created by large national ministries, many of which have international operations as well. These are not fly-by-night ministries, the majority have been around for decades and go through agencies to buy the inventory, just like other businesses such as Home Depot or Geico. And they are billed at the end of the month.
 
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