This was Susquehanna's attempt to go head-to-head with Country on 820. They even hired Bill Mack and Don Harris from BAP to attempt the futile effort. Because I had been in the market since Marconi was a child a Susquehanna big shot from York, PA once asked me what I thought and I told the truth. After that we never became close friends but he later admitted that I was right. I had explained that the 1190 signal, even daytime, was weak compared to 820 and was no contest at night. It wasn't long before 1190 went talk. I was later asked by the same person as to what I considered was a 'good' AM signal in DFW for KLIF. In my opinion there was only four. However 660 had never been a big draw, Metromedia would never turn loose of 1080 and Capp Cities wouldn't relinquish 820 (I think they were then the owner). That left only 570 which had also had it's problems through the years getting an audience to go that far left on the dial.
There had always been insider talk that, for whatever reason(s), the DFW audience was fickle and would never listen to any station below 820 or above 1190. KBOX 1480 came the closest to competing with 1190 in the 60's but never once beat them (according to Irene Runnels). Since then the Ticket has surprised some old timers with their measured success on the old WRR frequency at 1310.
For years most successful DFW FM frequencies were centered between 96.3 and 104.5. When 106.1 (formerly KDNT-FM) upgraded and started becoming popular that dispelled that old thinking but 92.5 has always had a cloud hanging over it.
Besides Susquehanna was actually a pottery company (Pfaltzgraff) and did not have deep enough pockets to even consider 820 or 1080... They did make great plates and saucers.
