KLOL/KQQK

[OldChicago]

Hey.
I do not listen to KLOL so perhaps this has been common, but I heard English commercials on this Spanish-formatted station. Has this been common? And speaking of English and Spanish on the same station, I visited Houston around 1984 before actually moving here, and there was a station on 106.5 (I think) called KQQK, which I do not think is connected to the KQQK we have now. Back then they had English and Spanish music and announcements and commercials all on one station. Actually I thought that was unique, and actually found myself listening to it. Why doesn't someone do that again?


Old Chicago

 

[Mediafrog+]

I visited Houston around 1984 before actually moving here, and there was a station on 106.5 (I think) called KQQK, which I do not think is connected to the KQQK we have now.

In 1984 106.5 would have still been "La Estrella" KXKX, which ran what might be called an "International Latin" format. In 1986 it flipped to KQQK, which ran a lot of English rock music mixed with Spanish language hits. Ads and host chatter were a mix of English and Spanish. The station later morphed into a Tejano format, which was big during the 90's but faded at the turn of the century (many believe the tragic death of Selena in 1995 was the beginning of the end of Tejano.)

KQQK's competitor was "Super Tejano 107.9" KXTJ. Due to ownership changes, the two stations morphed together, and the KQQK calls eventually moved to 107.9. When Liberman bought 107.9, the calls were not changed. I've lost track of all the changes that have happened on both 106.5 and 107.9, as well as 93.3, 100.7, and 104.9, as all those frequencies have interwoven histories in the last 20 years, with formats moving from one to anther, often several times...perhaps someone has a better memory. I recall specific formats and calls on each, but the timeline is fuzzy.

Back then they had English and Spanish music and announcements and commercials all on one station. Actually I thought that was unique, and actually found myself listening to it. Why doesn't someone do that again?

Hasn't happened because listeners apparently want one or the other, not a schizophrenic mix. Sort of like past attemps to combine Rock and Country on the same station. You wind up running off far more people than you attract.

 

[Mediafrog+]

(Deleted a double post, computer hung up.)

 

[stan]

When I saw the subject, I thought to myself, just return these stations to their city of license (KWIC 107.9 Beaumont) and original formats (rock). Please.

 

[jayxs]

If I remember correctly, El Dorado bought 107.9 and created "Super Tejano 106.5 & 107.9 KQQK". A while later, 107.9 became regional Mexican "La Nueva 108". It later became "La Nueva Z 107.9", also a Reg-Mex format. I may have "La Nueva 108" and "La Nueva Z 107.9" backwards. El Dorado sold 106.5 to Univision and KQQK moved to 107.9 as "Tejano 107.9 KQQK" before Liberman bought the station and launched XO ...I think.

 

[mrtexmex2007]

If I remember correctly, El Dorado bought 107.9 and created "Super Tejano 106.5 & 107.9 KQQK". A while later, 107.9 became regional Mexican "La Nueva 108". It later became "La Nueva Z 107.9", also a Reg-Mex format. I may have "La Nueva 108" and "La Nueva Z 107.9" backwards. El Dorado sold 106.5 to Univision and KQQK moved to 107.9 as "Tejano 107.9 KQQK" before Liberman bought the station and launched XO ...I think.

Yes thats exactly what happend!

 

[kendro]

When I saw the subject, I thought to myself, just return these stations to their city of license (KWIC 107.9 Beaumont) and original formats (rock). Please.

"QUICK 108" says the DJ?