The morning show is now gone ...insideradio.com is reporting morning is gone plus afternoon host as well
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KLOS 95.5
- Thread starter jasonharper2013
- Start date
Interesting...here's the referenced article from Inside Radio:
http://www.insideradio.com/free/fro...cle_09f7e132-a44b-11ea-9fd1-2725c7ca94e9.html
Format change in the works?
If so, could that lead to classic rock at one of the Entercom stations?
As we've said, there's no room for two classic rockers. KROQ has gone modern rock. So that leaves AMP.
http://www.insideradio.com/free/fro...cle_09f7e132-a44b-11ea-9fd1-2725c7ca94e9.html
Format change in the works?
If so, could that lead to classic rock at one of the Entercom stations?
As we've said, there's no room for two classic rockers. KROQ has gone modern rock. So that leaves AMP.
no the morning show is not gone.. only one of the three people from the morning show
And he had been furloughed in late March, when advertising collapsed, as was the other jock mentioned, Gary Moore. So all the station was doing was telling both that it's getting leaner and meaner and will not be bringing them back from their furloughs, which turned out to be delayed terminations.
The thing about furloughs is they still receive company benefits during that time.
And remember, that besides his radio stations being off by 50% or more in revenue, Meruello is significantly invested in Las Vegas hotels and casinos which have zero income now.
https://radioinsight.com/headlines/...oinsight_daily_2020_06_01&utm_term=2020-06-01
Turns out that Meruelo Media is making cuts to the LA Cluster.
Turns out that Meruelo Media is making cuts to the LA Cluster.
What does that have to do with KLOS?
KLOS may be more vulnerable with the recent layoffs. A station in the spirit of The Sound could potentially appeal to their current audience.
Please refresh my memory; how did The Sound perform in the ratings when they were around?
Please refresh my memory; how did The Sound perform in the ratings when they were around?
If Entercom were to resurrect The Sound on 97.1, it would be a direct competitor to KLOS and would probably cause the station to lose quite a bit of its AQH share. For nearly all of the past 25 years, L.A. has had two classic rock or heavily classic rock leaning stations at the same time.
True, when 100.3 The Sound was still on the air and 95.5 KLOS was still in Cumulus' hands, the combined billing of the two stations was mediocre. There were other factors in play than merely format/ratings, though.
Those "other factors" have not improved. The fact that Meruelo is cutting costs at KLOS indicates that billing is weak.
KROQ has been "modern rock"/alternative since the format's inception in 1988, and honestly for at least 8 or 9 years beforehand. What has changed is that it switched from leaning classic alternative to leaning pop alternative.
Both The Sound and KLOS were splitting each other and, thus fragmenting a small audience group. Looking at the end of 2018 to early 2019 KLOS was around 12th to 13th, while The Sound was around 25th. The total shares were in the 3.7 range.
Today, without The Sound, KLOS still has around 2.5 shares (prior to Covid). It's a shrinking audience.
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Classic hip hop is already done in LA on one of t he Meruelo stations; while a Class A, it covers well the areas where the format is going to get 90% of its cume.
News/talk has two disadvantages. First, the format is increasingly 55+ as the audience matures and is not replaced by younger listeners, FM or not.
Sports depends on team affiliation here. Most revenue is driven by that.
Why would KLOS flip at this point? They are at a decent billing level and have a unique format to present to advertisers.
Classic Hits is an easier sale than Classic Rock.
The Meruelo station is pretty much a stand-alone for sales, while the former CBS cluster has group sales synergy. Trying to compete against the Entercom cluster sales synergy would be a big loss.
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