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KLOS fnds itself promoting The Sound

K

K.M. Richards

Guest
In what has to be the most brilliant move I've seen in a long time, Bonneville managed to get ads for Mark Thompson's return to the air a week from Monday to be displayed via Google AdSense ...

... on the KLOS website.

https://twitter.com/radioinsight/status/558412135500627971/photo/1

The ads apparently appeared there most of the day before someone yanked that part of the code that called for the image from Google's server.

And Cumulus can't even claim it was a hack.
 
Hmmm. Google AdSense gets its information from the user's browser. If users typically search classic rock sites, that's a targeted code for the ad. So yes it's brilliant, and it's a stealth move, because it's not like Bonneville bought the ad from Cumulus. And it's very possible that the Cumulus internal computers saw a different ad. Or blocked ads completely. That same ad probably came up in AdSense blocks on other sites. For me, I've been searching for cars, and as I surf the web, I see the same Cars.com ad a lot.
 
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Even better... the page features a call to win a trip to Los Angeles to see the Grammy Awards.

Does this mean they'll fly you from Orange County to LAX?
 
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