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KLOS Mornings = Major FAIL...here's why.

LARadioRewind said:
Remember in summer of 1999 when KFI afternoon hosts John Kobylt and Ken Champiou moved to KABC...for mornings? Yikes! In spring of 2001 they were back on the station where they belong and in the time slot where they belong.
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My understanding is that their failure had more to do with Disney-owned KABC taking the teeth out of their show, making it more politically correct.
 
SimiRadioListener26 said:
LARadioRewind said:
Remember in summer of 1999 when KFI afternoon hosts John Kobylt and Ken Champiou moved to KABC...for mornings? Yikes! In spring of 2001 they were back on the station where they belong and in the time slot where they belong.
Click to expand...
My understanding is that their failure had more to do with Disney-owned KABC taking the teeth out of their show, making it more politically correct.
Click to expand...

That is why KABC which once was a staple of Southern California is now regulated to the basement of the ratings book and fodder for comedic value on radio forums. :) KABC's management has been off base constantly. They failed to understand that morning shows are different from afternoon shows. This is such radio 101 and yet they don't seem to get it. John and Ken would never work in the morning when you have traffic and weather every 15 minutes and other promos. That is why Doug McIntyre is failing on his morning show. Morning personalities like Handel and Howard Stern relish the morning format.
 
SimiRadioListener26 said:
My understanding is that their failure had more to do with Disney-owned KABC taking the teeth out of their show, making it more politically correct.
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The real failure is in not recognizing about 20 years ago that the market population had vastly outgrown the signal and that the coverage area had become overwhelmingly ethnic. At the same time, RFI levels had increased dramatically in the LA area, actually decreasing the effective coverage of the low power signal.
 
TheBigA said:
superjj said:
Bottom line is that compelling and entertaining radio will get listeners in the morning, even if you're a new talent to the market.
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OK...name a new radio host that's come from another market and captured the the LA market in the last five years.

It's not the 80s any more. What worked 25 years ago won't work today.

But as I asked in my earlier post: Who do you suggest?
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He's not from another market but Carson Daly has been somewhat successful in the appropriate demos, after being away from the market for over a decade, and facing entrenched competitors like Seacrest and Kevin and Bean.
 
I know Cumulus takes a lot criticism, but this whole KLOS thing I just don't get. They still have no program director in market #2. Then a franchise morning show moves on and they replace it with a show that had no chance to work. I can only think they are tanking it on the cheap to replace it with one of their developing national platform formats.
 
What makes the H&F show unbearable on KLOS (and most other terrestrial talk shows) is the short and rushed segments. After listening to Stern for decades and podcasting over the last few years, I just can't take the "short form" talk radio.

Carolla had David Lee Roth on his daily podcast this week and they discussed their failed morning shows. Actually, Carolla ranted how traditional talk radio is formatted with trying to jam traffic, news, time checks, and sports so much that it becomes unbearable for the hosts and listeners. I completely agree. H&F are at their best when their free wheelin with less structure. I hope they stay around long enough for them to get through the PD/GM restrictions. I guess they can't escape the never ending commercials...

BTW - I just don't get listening to traditional radio for music anymore. I guess there are still people without a decent selection of music on their phones.
 
rap2792 said:
BTW - I just don't get listening to traditional radio for music anymore. I guess there are still people without a decent selection of music on their phones.
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Or their car audio system isn't designed to interface directly with their phone, leaving Bluetooth as the only option to pause, skip, etc., without using their hands. I'm in that situation and I've been reluctant to give Bluetooth a chance. I don't know how reliable it is in terms of controlling your smartphone's audio playback. I'm hesitant to buy something expensive that doesn't give me that much hands-free control.
 
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