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KLOS - Shooting Itself in the Foot

C

ChannelFlipper

Want to know how the average Joe KLOS listener views all of the recent changes? Here is an excerpt from Turk's letter to Don this morning at www.laradio.com

I don’t know what has happened to my favorite station. I’ve about given up. Why do they change things? It seems like the music changes all the time at KLOS. It is hard to explain because I’m sure there is a way to say that but I don’t know the technical terms. Somebody I had never heard of before replaced Uncle Joe Benson. How can that be? I started listening to him when I was in college in the early 1980s. He just disappeared. And now some of my favorite weekend shows are gone. And Jim Ladd keeps getting moved later and later into the night.
What the hell is going on?"

Indeed. What the hell IS going on?
 
ChannelFlipper said:
Want to know how the average Joe KLOS listener views all of the recent changes? Here is an excerpt from Turk's letter to Don this morning at www.laradio.com

I don’t know what has happened to my favorite station. I’ve about given up. Why do they change things? It seems like the music changes all the time at KLOS. It is hard to explain because I’m sure there is a way to say that but I don’t know the technical terms. Somebody I had never heard of before replaced Uncle Joe Benson. How can that be? I started listening to him when I was in college in the early 1980s. He just disappeared. And now some of my favorite weekend shows are gone. And Jim Ladd keeps getting moved later and later into the night.
What the hell is going on?"

They made some music changes about two weeks ago. Slightly more contemporary - and the numbers are up significantly. So at least early on, they may be on the right track.
Indeed. What the hell IS going on?
Click to expand...
 
Wow, if this mix of crap has brought up the numbers I can't even imagine who is listening. I guess I will have to find a new station because it's obvious they don't value their core listeners. Maybe I will try 100.3 the sound or Jack. Could another 95.5 deserter please point me in the right direction.

thanks
 
I noticed that they no longer call themselves "Classic Rock" on the air. Their imaging is something like "Southern California's Best Rock". The music has rolled forward about a decade and also leans a bit more pop, at least during the day. Isn't that "Somebody I had never heard of" guy actually Bob Buchman, the boss? I never did hear why Uncle Joe was demoted...
 
KLOS announced a few weeks ago that they were going active rock. It's actually a good move if they can get the music mix right. They still play classic rock, but are adding more current music to the playlist. The change in afternoon drive was purely a money issue.
They get a PD and afternoon jock for one price. At least they're not voice tracking.
 
calguy said:
KLOS announced a few weeks ago that they were going active rock. It's actually a good move if they can get the music mix right. They still play classic rock, but are adding more current music to the playlist. The change in afternoon drive was purely a money issue.
They get a PD and afternoon jock for one price. At least they're not voice tracking.
Click to expand...

KLOS never announced they were going Active Rock. That is a completely different format.

They've just made the station slightly younger and broader. The first two weeks with the new music mix have been very favorable.
 
What's the big change? I don't see where they have updated their sound. This is from the 5pm hour today. It is almost all 70's music.

Pink Floyd - Money
18.09.2009 5:03pm
Buy from: iTunes | Amazon.com

Aerosmith - Last Child
18.09.2009 5:17pm
Buy from: iTunes | Amazon.com

Loverboy - Working For The Weekend
18.09.2009 5:20pm
Buy from: iTunes | Amazon.com

Cheech & Chong - Basketball Jones (w/ Tyrone Shoelaces)
18.09.2009 5:24pm
Buy from: iTunes | Amazon.com

Led Zeppelin - Immigrant Song
18.09.2009 5:28pm
Buy from: iTunes | Amazon.com

Heart - Barracuda
18.09.2009 5:30pm
Buy from: iTunes | Amazon.com

George Thorogood & The Destroyers - One Bourbon, One Scotch, One Beer
18.09.2009 5:35pm
Buy from: iTunes | Amazon.com

Bob Seger & The Silver Bullet Band - Hollywood Nights
18.09.2009 5:52pm
Buy from: iTunes | Amazon.com

The Jimi Hendrix Experience - Fire
18.09.2009 5:57pm
Buy from: iTunes | Amazon.com

Here is the 6pm hour. All 70's and 80's.

Ted Nugent - Cat Scratch Fever
18.09.2009 6:00pm
Buy from: iTunes | Amazon.com

The Who - Who Are You
18.09.2009 6:03pm
Buy from: iTunes | Amazon.com

ZZ Top - Tush
18.09.2009 6:17pm
Buy from: iTunes | Amazon.com

Queen - Somebody To Love
18.09.2009 6:19pm
Buy from: iTunes | Amazon.com

Great White - Once Bitten Twice Shy
18.09.2009 6:24pm
Buy from: iTunes | Amazon.com

Paul McCartney & Wings - Jet
18.09.2009 6:29pm
Buy from: iTunes | Amazon.com

Rush - Tom Sawyer
18.09.2009 6:33pm
Buy from: iTunes | Amazon.com

The Rolling Stones - Beast Of Burden
18.09.2009 6:46pm
Buy from: iTunes | Amazon.com

Georgia Satellites - Keep Your Hands To Yourself
18.09.2009 6:51pm
Buy from: iTunes | Amazon.com

AC/DC - Big Balls
18.09.2009 6:55pm
Buy from: iTunes | Amazon.com

The Cars - My Best Friend's Girl
18.09.2009 6:57pm
Buy from: iTunes | Amazon.com

Where is the improvement?
 
Radioresearcher said:
calguy said:
KLOS announced a few weeks ago that they were going active rock. It's actually a good move if they can get the music mix right. They still play classic rock, but are adding more current music to the playlist. The change in afternoon drive was purely a money issue.
They get a PD and afternoon jock for one price. At least they're not voice tracking.
Click to expand...

KLOS never announced they were going Active Rock. That is a completely different format.

They've just made the station slightly younger and broader. The first two weeks with the new music mix have been very favorable.
Click to expand...

I know it's considered a different format all together, but I did read it in a radio newsletter, unfortunately since I get so many I don't remember which one it was. It was about 2 weeks ago and it was supposedly a quote from the PD. The writer could have got it wrong as writers sometimes do, but I did read it and thought it odd. I'll start a search for the article...
 
I am not seeing where they updated their music either. I looked at their music logs for three entire days and it looks the same. Updating it to me would be heavier doses of hair bands and additions like Dio etc. Also a much bigger chunk of the nineties from bands like Pearl Jam, STP, Nirvana, Alice in Chains, Collective Soul, Foo Fighters etc. Also less beetles, OK this might be a personal preference but I think it makes a classic rocker sound really old leaning.
 
gotta wonder about them long term....read in the Wall Street Journal today about how Citadel narrowly escaped loan defaults by scrounging together the $2 million minimum payment, but they have cash on hand requirements that they are not likely to be able to meet. Does someone else swoop in and revamp it all?
 
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