KLOS SHOULD FLIP TO PANDORA

[ChannelFlipper]

Hey Fly, I thought I had already given you the latest "buzz" but maybe I need to spell it out for you. FM stations with full market signals that achieve 3.0 and 2.6 ratings continue with their formats, stations that range between 1.8 and 2.1, not so much.

3.0 or 2.6 or 1.8 in 6+ are meaningless: find the 18-49 or 25-54.

David, I already noted this point in another thread in this ongoing discussion with Fly. Those numbers are even worse for his favorite station, KSWD.

 

[flyonthewall]

Of course Jack's billing is 40 percent off it's 2007 peak! It is called the recession. If the stock market keeps going down 500 points every other day there could be a double-dip and everyone's billing will be way,way down. You say KLOS has made "small gains' and that KLOS and Jack are "within a million or two of each other " in billing and we know who is ahead in that horse race don't we. Try telling Cumulus KLOS has made "small gains". Now it is my turn; did/does Channelflipper work at KLOS? Did is my guess. He sure seems to be a defender of the brand, such as it is now.
I have been listening to Jack for almost two hours, I heard maybe three big breaks, very little imaging and a great combo of songs in a row: Twilight Zone, Walk This Way:Run- D.M.C., Dead Man's Party, I Need to Know, and How Soon is Now. Pretty good playlist.

 

[flyonthewall]

Dude, This idea that KLOS is "within one million or two million dollars" of catching up to Jack, in billing, is a pathetic comment for KLOS. Not doing them any favors with that one and your comment fact that KLOS has made "small gains' LOL! Do you think a genius programmer like Kevin Weatherly is going to let KLOS beat Jack as one of the top billers in the country???This is the man that launched Jack in 2005 and a little NEW thing called KAMP- FM. I am sure you are all well reversed in his resume. I can imagine Weatherly is shaking in his boots at this prospect! LOL,TWICE! Come on guys, give it a break. That comment is just embarrassing for KLOS!!

 

[davideduardo]

Dude, This idea that KLOS is "within one million or two million dollars" of catching up to Jack, in billing, is a pathetic comment for KLOS.

Of course, that is not what I said. KLOS's billings have held during the last 4 years, while KROQ's figure is off by 40%. If we were talking about a race instead of performance, we'd say that KROQ is losing momentum and the gap is narrowing due to that loss by KROQ.

Not doing them any favors with that one and your comment fact that KLOS has made "small gains' LOL!

Yes, it is rather funny that KROQ has lost nearly half it's billing, while KLOS is flat or up a little.

Do you think a genius programmer like Kevin Weatherly is going to let KLOS beat Jack as one of the top billers in the country???

You are saying that Kevin is the new GSM or DOS of KROQ? I didn't know that. I thought he was the programmer, not the seller.

This is the man that launched Jack in 2005 and a little NEW thing called KAMP- FM. I am sure you are all well reversed in his resume.

I am well aware of his résumé, but not in reverse. Those of us who have dabbled in sales can read upside down quite well, but I don't know many who read in reverse.

 

[davideduardo]

Of course Jack's billing is 40 percent off it's 2007 peak! It is called the recession.

OK, then why is KLOS billing the same as it did in 2007, while KCBS is hugely off their historic number? (nearly 50% less) A "selective recession" would be an interesting concept.

For all practical purposes, Jack, KBIG, KNX, KLOS, KPWR and KRTH have identical billing for 2010.

If the stock market keeps going down 500 points every other day there could be a double-dip and everyone's billing will be way,way down.

I thought the market went up or down as a reflection of economic conditions; the idea that the market moves and causes booms or recessions is interesting.

You say KLOS has made "small gains' and that KLOS and Jack are "within a million or two of each other " in billing and we know who is ahead in that horse race don't we. Try telling Cumulus KLOS has made "small gains".

Cumulus is likely to see that KLOS is 8th in billings in LA, and not prioritize changes there. Heck, it is the 18th highest biller in the US and the 11th highest FM station

 

[davideduardo]

Dude, This idea that KLOS is "within one million or two million dollars" of catching up to Jack, in billing, is a pathetic comment for KLOS.

Of course, that is not what I said. KLOS's billings have held during the last 4 years, while KROQ's figure is off by 40%. If we were talking about a race instead of performance, we'd say that KROQ is losing momentum and the gap is narrowing due to that loss by KROQ.

Of course, I meant KCBS-FM. KROQ bills about a third higer than either KLOS or Jack, although it, too suffered around a 40% drop in revenues compared to its 2005 peak.

 

[flyonthewall]

Eduardo, Man: What up' with all your posts Man, last night after I reacted to your sad little comment that KLOS had made " small gains" and that KLOS and JACK FM are within "one to two million of each other in billings."'

Where do I start, other than to guess, you have to work at KLOS, somewhere very high up- over very low down on the food chain
After my post, you start comparing KLOS' billings to KROQ( are you kidding me? ), saying: KLOS' billings have held over the last few years, while KROQ is off by 40%, and is losing momentum and that is why " the gap is narrowing". Even YOU have to crack yourself up over that one. Sure that,even you know Dude, KROQ, is among the TOP TEN BILLERS in the COUNTRY as of MARCH 2011, at number TEN. Several posts later -you then go back to comparing JACK's Billings to KLOS,which is where you started.

In your more than 11 posts, you go from saying KLOS has made "small gains" against JACK, to KLOS has held it's billing position over the last few years, to KLOS has been flat or maybe up a little to, Cumulus will see that KLOS is #8 biller in LA, 18th highest biller in the country and 11th highest FM station. Wow, I have whiplash! And you blasted me out for two typos.
But the best is when you call Kevin Weatherly " THE PROGRAMMER OF JACK and NOT THE SALES and did I confuse him with being the GSM???
Kevin Weatherly' s name is SALES. Let's see, being named by the LA TIMES as the one of the most influential people in Southern California, making KROQ FM one of the most influential stations in the country and that is all before he launches KAMP FM.
Just have one question for you, if KLOS has held it's billings so well since 2007, than why did they get rid of Rita Wilde?

 

[ChannelFlipper]

Eduardo, Man: What up' with all your posts Man, last night after I reacted to your sad little comment that KLOS had made " small gains" and that KLOS and JACK FM are within "one to two million of each other in billings."'

Where do I start, other than to guess, you have to work at KLOS, somewhere very high up- over very low down on the food chain
After my post, you start comparing KLOS' billings to KROQ( are you kidding me? ), saying: KLOS' billings have held over the last few years, while KROQ is off by 40%, and is losing momentum and that is why " the gap is narrowing". Even YOU have to crack yourself up over that one. Sure that,even you know Dude, KROQ, is among the TOP TEN BILLERS in the COUNTRY as of MARCH 2011, at number TEN. Several posts later -you then go back to comparing JACK's Billings to KLOS,which is where you started.

In your more than 11 posts, you go from saying KLOS has made "small gains" against JACK, to KLOS has held it's billing position over the last few years, to KLOS has been flat or maybe up a little to, Cumulus will see that KLOS is #8 biller in LA, 18th highest biller in the country and 11th highest FM station. Wow, I have whiplash! And you blasted me out for two typos.
But the best is when you call Kevin Weatherly " THE PROGRAMMER OF JACK and NOT THE SALES and did I confuse him with being the GSM???
Kevin Weatherly' s name is SALES. Let's see, being named by the LA TIMES as the one of the most influential people in Southern California, making KROQ FM one of the most influential stations in the country and that is all before he launches KAMP FM.
Just have one question for you, if KLOS has held it's billings so well since 2007, than why did they get rid of Rita Wilde?

Don't stop now Fly, you my man, are on a ROLL. Go Fly! Go Fly!

 

[calguy]

Just have one question for you, if KLOS has held it's billings so well since 2007, than why did they get rid of Rita Wilde?

Pretty simple, they wanted their own pick to be the PD. Rita is great, but when companies buy a new property they want to make changes, most likely it was as simple as that, and the fact that they only made some minor tweaks to the airstaff actually showed that they wanted some continuity. yeah, sucked that they moved Benson to weekends, but Gary Moore is no slouch. Though that move with the PD taking over afternoons seems to me to be one of budget. Citadel did change the musical direction of the station and it shows as they have up-trended. Personally they rock a little too hard for me anymore and I find that KSWD is more to my liking, they rock but not quite as hard with less emphasis on the super heavy metal. My only complaint with The Sound musically is that they seem to be a little too poppy at times.

 

[davideduardo]

Where do I start, other than to guess, you have to work at KLOS, somewhere very high up- over very low down on the food chain

Follow the link.

After my post, you start comparing KLOS' billings to KROQ( are you kidding me? ), saying: KLOS' billings have held over the last few years, while KROQ is off by 40%, and is losing momentum and that is why " the gap is narrowing".

I quickly ammended my post and stated that I had meant "KLOS" rather than KROQ.

Yet it is true, also, that KROQ has lost 42% of its billings since 2005, between the recession and KYSR. KROQ is really losing momentum, and there are moments where, save mornings, KROQ loses in music dayparts to KYSR.

KROQ, is among the TOP TEN BILLERS in the COUNTRY as of MARCH 2011, at number TEN.

There are no monthly nationally rankable figures on billing; just annual estimates are available at a considerable cost. The #10 rank you give is for 2010.

Several posts later -you then go back to comparing JACK's Billings to KLOS,which is where you started.

Again, both Jack and KROQ are off in billing. Jack by 41% from 2005 and KROQ by 42%. KLOS is down 13% over 2005, but up compared to 2004 or 2006... which is why I said it was "maybe even up a little."

In your more than 11 posts, you go from saying KLOS has made "small gains" against JACK, to KLOS has held it's billing position over the last few years, to KLOS has been flat or maybe up a little to, Cumulus will see that KLOS is #8 biller in LA, 18th highest biller in the country and 11th highest FM station. Wow, I have whiplash!

All is true. KLOS has gained by staying the same. Jack billed nearly double what KLOS did, and now KLOS beats Jack. KLOS has held or improved its billing rank, in that many stations lost revenue and dropped below KLOS, moving KLOS up as a consequence.

The billing ranks are as correct as are available to anyone except ownership.

But the best is when you call Kevin Weatherly " THE PROGRAMMER OF JACK and NOT THE SALES and did I confuse him with being the GSM??? Kevin Weatherly' s name is SALES. Let's see, being named by the LA TIMES as the one of the most influential people in Southern California, making KROQ FM one of the most influential stations in the country and that is all before he launches KAMP FM.

Weatherly is the programming executive for several of the CBS stations in LA. He is not the DOS or GSM. He is not the General Manager. He is not Dan Mason. He's one of the market's best programmers, and, indeed, one of the best in the US. But don't forget that format decisions are made by corporate and have been for many, many decades... and then the best PD for a particular format is picked... thus bringing Jhani Kaye on board for KRTH and, later, KTVW.

Just have one question for you, if KLOS has held it's billings so well since 2007, than why did they get rid of Rita Wilde?

That's irrelevant to a black-and-while past billing comparison.

Employees may leave or be let go due to a variety of reasons, and speculating on this one is not part of a billing / ratings / success comparison of KLOS with direct or indirect competitors.

 

[flyonthewall]

"All is true. KLOS has gained by staying the same. Jack billed nearly double what KLOS did,and now KLOS beats Jack. KLOS has held or improved its billing rank, in that many stations lost revenue and dropped below KLOS, moving KLOS up as a consequence."
The billing ranks are as correct as are available to anyone except ownership. "

Dude, First off, your posts are still talking about KROQ as if that is KLOS' competition when Jack IS KLOS' competition. So, KLOS beats JACK in billing? when JACK has a bigger cume than KLOS, a higher ranking the market, better ratings and way better playlists at any hour of the day. If so, I guess they are par-tay-y-ing down on La Cienega. BTW, you apparently did not get what I meant when I said Kevin Weatherly is SALES! I meant he is one of the few PD's, Senior Vice Presidents of Programming, in the market, who is.
As far as your comment that KLOS gains by remaining the same? In today's rapidly changing media environment, no one gains by remaining the same.

 

[bmichaels]

Dude, First off, your posts are still talking about KROQ as if that is KLOS' competition when Jack IS KLOS' competition. So, KLOS beats JACK in billing? when JACK has a bigger cume than KLOS, a higher ranking the market, better ratings and way better playlists at any hour of the day. If so, I guess they are par-tay-y-ing down on La Cienega.

Way Better playlists. Lol.

BTW, you apparently did not get what I meant when I said Kevin Weatherly is SALES! I meant he is one of the few PD's, Senior Vice Presidents of Programming, in the market, who is.
As far as your comment that KLOS gains by remaining the same? In today's rapidly changing media environment, no one gains by remaining the same.

When the country goes into recession and the entire market loses 25% of its annual sales two years in a row, yet one station hold's its billing..... that is a gain by remaining the same.

 

[davideduardo]

Dude, First off, your posts are still talking about KROQ as if that is KLOS' competition when Jack IS KLOS' competition.

Every station with any semi-significant amount of ratings is KLOS's competition. There is a finite audience, and a finite revenue pool. Each quantifies as 100%; if a particular station takes a little more billing or a few more listeners, there are fewer dollars or ears for the rest.

So, KLOS beats JACK in billing?

Yep. You can spend all day analyzing why that may be true, but that's the fact from the industry's most trusted source.

BTW, you apparently did not get what I meant when I said Kevin Weatherly is SALES! I meant he is one of the few PD's, Senior Vice Presidents of Programming, in the market, who is.

When he goes cold calling, I'll consider believing you.

As far as your comment that KLOS gains by remaining the same? In today's rapidly changing media environment, no one gains by remaining the same.

The previous post explains this simple concept better than I could. Read it a couple of times before you start another "Hey, Dude" post.

 

[in3media_be1]

Some posts from this thread have been moved to Take It Outside

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