KLOS

[musicfan101]

Hey guys, I am sorry to keep asking the same general questions, but I keep hearing rumors that KLOS will be another station that is in line to change formats. Is that true? I heard this from a man who claims he works in the radio business, and he said that "I have been hearing that 95.5 is going to flip for quite a while." What do you guys think?

 

[radiojomo]

Mark & Brian are doing fairly good in the ratings...LA only has one Classic Rock station...I don't think it's going to happen.

 

[SuperRadioFan]

Mark & Brian are doing fairly good in the ratings...LA only has one Classic Rock station...I don't think it's going to happen.

WRONG!! You forgot about The Sound!! ;D
Want proof? Here's what they just played:

Breakdown by Alan Parsons Project
7:06 - Bad Moon Rising by Ccr
7:01 - Voices Carry by Til Tuesday
6:56 - While You See A Chance by Steve Winwood
6:46 - Miss You (live) by Rolling Stones
6:36 - Eleanor Rigby by Beatles
6:33 - A Million Miles Away by Plimsouls

 

[radiojomo]

Mark & Brian are doing fairly good in the ratings...LA only has one Classic Rock station...I don't think it's going to happen.

WRONG!! You forgot about The Sound!! ;D
Want proof? Here's what they just played:

Breakdown by Alan Parsons Project
7:06 - Bad Moon Rising by Ccr
7:01 - Voices Carry by Til Tuesday
6:56 - While You See A Chance by Steve Winwood
6:46 - Miss You (live) by Rolling Stones
6:36 - Eleanor Rigby by Beatles
6:33 - A Million Miles Away by Plimsouls

BUT...The Sound is still an AAA station!
Check what they played at...
4:08, 5:02, 5:07, 5:38, 6:08, 6:21, 6:38, 6:52, 7:08, 7:57 pm today.
The station is playing a lot more Classic Rock but the station still classifies as AAA.
PLUS, if KSWD was a Classic Rock station, wouldn't it be gaining a little more listeners?

 

[OC Radio Geek]

KLOS is not doing very well in the ratings, but I doubt it will ever change formats. KLOS is a historic radio station in the LA market. If Mark and Brian retire, then KLOS could be in serious trouble.

 

[SuperRadioFan]

BUT...The Sound is still an AAA station!
Check what they played at...
4:08, 5:02, 5:07, 5:38, 6:08, 6:21, 6:38, 6:52, 7:08, 7:57 pm today.
The station is playing a lot more Classic Rock but the station still classifies as AAA.
PLUS, if KSWD was a Classic Rock station, wouldn't it be gaining a little more listeners?

Radiojomo!!!! Haha yes I edited out a few of the songs that are NOT 'AAA'-leaning, but really, my man, if this station is a "AAA" station and I know they report to the trades and Arbitron as that (I've stated that myself here), they are absolutely, positively the worst AAA station I have ever heard in over 15 years of listening to this genre (1994 was the first time I even heard the phrase given to the format Adult Album Alternative). Please do yourself a favor and sample some of the REAL AAA format stations. Look at the AAA/Americana board for some good suggestions (see the best AAA station thread). You will have a new perspective I assure you!

As far as getting a little more listeners, it's different from the times when KLOS competed with KLSX, and more recently, Arrow 93.1. The Sound is the worst of both worlds... The AAA tracks they do play are worn, the classic rock artists (not just the cuts) they play are worn and they play few "new" tracks and few female artists. A perfect storm of shitttt. THAT is why their listenership levels are down, despite having a few decent DJs. The count is also down because I believe that they get new listeners and when most of those new listeners realize after a period of time that they've heard most of it all before, they leave to be replaced by some more new listeners. The Sound excels at the Zero Sum game.

 

[radiojomo]

BUT...The Sound is still an AAA station!
Check what they played at...
4:08, 5:02, 5:07, 5:38, 6:08, 6:21, 6:38, 6:52, 7:08, 7:57 pm today.
The station is playing a lot more Classic Rock but the station still classifies as AAA.
PLUS, if KSWD was a Classic Rock station, wouldn't it be gaining a little more listeners?

Radiojomo!!!! Haha yes I edited out a few of the songs that are NOT 'AAA'-leaning, but really, my man, if this station is a "AAA" station and I know they report to the trades and Arbitron as that (I've stated that myself here), they are absolutely, positively the worst AAA station I have ever heard in over 15 years of listening to this genre (1994 was the first time I even heard the phrase given to the format Adult Album Alternative). Please do yourself a favor and sample some of the REAL AAA format stations. Look at the AAA/Americana board for some good suggestions (see the best AAA station thread). You will have a new perspective I assure you!

As far as getting a little more listeners, it's different from the times when KLOS competed with KLSX, and more recently, Arrow 93.1. The Sound is the worst of both worlds... The AAA tracks they do play are worn, the classic rock artists (not just the cuts) they play are worn and they play few "new" tracks and few female artists. A perfect storm of shitttt. THAT is why their listenership levels are down, despite having a few decent DJs. The count is also down because I believe that they get new listeners and when most of those new listeners realize after a period of time that they've heard most of it all before, they leave to be replaced by some more new listeners. The Sound excels at the Zero Sum game.

I listened to KPRI while I was out in South OC this weekend and it was great! I actually listened for more than 10 mins without flipping it unlike The Sound! I even went home to listen online.

 

[musicfan101]

Mark & Brian are doing fairly good in the ratings...LA only has one Classic Rock station...I don't think it's going to happen.

how's jack fm (if anyone considers that classic rock) doing compared to KLOS? also, i was thinking (i'm not a fan) but what if radio disney were simulcast on the fm dial, do you think that would get serious ratings? - im not saying that it should be on KLOS, im just thinking out of the box......

 

[radiojomo]

Mark & Brian are doing fairly good in the ratings...LA only has one Classic Rock station...I don't think it's going to happen.

how's jack fm (if anyone considers that classic rock) doing compared to KLOS? also, i was thinking (i'm not a fan) but what if radio disney were simulcast on the fm dial, do you think that would get serious ratings? - im not saying that it should be on KLOS, im just thinking out of the box......

KLOS and KDIS are no long affiliated with each other. KLOS is owned by Citadel and KDIS and KSPN are owned by Disney. But if it did happen, it was be a HORRIBLE move. Radio Disney is dead last in the ratings not just because it's music on the AM dial but because the audience of the station are KIDS. KIDS is not a favorite audience for advertisers= No $. Do you really think the 18+ are going to listen to Hannah Montana and the Jonas Brothers? Why do you think when AMP 97.1 went on the air, it tweaked its playlist a little more from when it was AMP HD-2 on KCBS? AMP HD-2 was like Radio Disney in the beginning with more Top 40 hits.
No offense to KIDS or to you MusicFan, but it was tried in NY and it didn't work out. If it happens in LA, it will not work out.

 

[michael hagerty]

If KLOS were to change format, wouldn't the most likely move be to become KABC-FM (again) and simulcast (or move) KABC-AM?

---Michael Hagerty

 

[AM FM listener]

If KLOS were to change format, wouldn't the most likely move be to become KABC-FM (again) and simulcast (or move) KABC-AM?

---Michael Hagerty

Some on this board have suggested KLOS go FM Talk, similar to what KLSX was, not a simulcast of KABC. That way, they could keep Mark & Brian, which is pretty much all Talk anyway, and build from there with some of the old KLSX personalities, e.g., Leykis. They might do better than KLSX did since KLOS has a solid morning show, which KLSX lacked after Howard Stern left. Talk is pretty expensive format in this economy though. Maybe they would do it in a year or so when the economy turns around and some of the old CBS talent frees up from their current contracts.

 

[OC Radio Geek]

If KLOS were to change format, wouldn't the most likely move be to become KABC-FM (again) and simulcast (or move) KABC-AM?

---Michael Hagerty

Some on this board have suggested KLOS go FM Talk, similar to what KLSX was, not a simulcast of KABC. That way, they could keep Mark & Brian, which is pretty much all Talk anyway, and build from there with some of the old KLSX personalities, e.g., Leykis. They might do better than KLSX did since KLOS has a solid morning show, which KLSX lacked after Howard Stern left. Talk is pretty expensive format in this economy though. Maybe they would do it in a year or so when the economy turns around and some of the old CBS talent frees up from their current contracts.

I think you're on the right track, but Mark & Brian will not last forever. I heard that Brian just turned 50 and Mark is older than him. So who knows......

 

[michael hagerty]

With "traditional" news/talk and talk stations either making the switch from AM to FM (KTAR, Phoenix) or simulcasting (KSL, Salt Lake City), and doing better than KLSX did (at least lately), I'd think doing the same with KABC on 95.5 would be attractive on a lot of levels to Citadel.

As for Mark & Brian, if they went to a simulcast, they could air separate morning shows (McIntyre on AM, M&B on FM). If it was a pure move to FM, M&B would at least give them established morning numbers leading into the rest of the schedule.

Given speculation that KFI will probably do this someday, KABC's signal limitations and the difficulties of AM penetration of office buildings, it seems logical that this could be a move Citadel would make.

---Michael Hagerty

 

[SuperRadioFan]

"I'd think doing the same with KABC on 95.5 would be attractive on a lot of levels to Citadel. "

And the folks at KSWD would all be happier than a pig rolling around in the mud.

 

[ajc_trw]

KLOS is not doing very well in the ratings, but I doubt it will ever change formats. KLOS is a historic radio station in the LA market. If Mark and Brian retire, then KLOS could be in serious trouble.

Couldn't agree more.

KLOS is among many stations (KFI, KRTH, KIIS :-*, KOST & KROQ) that have been doing what they're doing for so many years (decades in some cases) it would be hard to imagine them with another format much less any competitors pose a serious threat (or challenge). Maybe some tweaks (KRTH & KROQ) but basically the same.

Then again, we used to have Naugles, Alpha Beta and KMET. :'(

Doesn't matter, it's just another day in paradise. 8)

 

[radiojomo]

KLOS is not doing very well in the ratings, but I doubt it will ever change formats. KLOS is a historic radio station in the LA market. If Mark and Brian retire, then KLOS could be in serious trouble.

Couldn't agree more.

KLOS is among many stations (KFI, KRTH, KIIS :-*, KOST & KROQ) that have been doing what they're doing for so many years (decades in some cases) it would be hard to imagine them with another format much less any competitors pose a serious threat (or challenge). Maybe some tweaks (KRTH & KROQ) but basically the same.

Then again, we used to have Naugles, Alpha Beta and KMET. :'(

Doesn't matter, it's just another day in paradise. 8)

What I think is that KLOS will never switch formats because of the stable ratings the station has. It rarely wins or gains any new listeners. The people that listen to KLOS are the same people that have always listened to it (the only real competitor for KLOS currently is KRTH and maybeeeee KSWD) and why would a company switch a format that doesn't have a REAL competitor (I'm talking about a real "Classic Rock" format) that has stable ratings? That would be like what KZLA did when they switched to Rhythmic AC! KZLA had loyal listeners and stable ratings. KLZA had no competitors but KFRG. Look at them now...KMVN with the Spanish AC format hasn't gained one listener since Movin'...

 

[radioresearcher]

KLOS is not doing very well in the ratings, but I doubt it will ever change formats. KLOS is a historic radio station in the LA market. If Mark and Brian retire, then KLOS could be in serious trouble.

Couldn't agree more.

KLOS is among many stations (KFI, KRTH, KIIS :-*, KOST & KROQ) that have been doing what they're doing for so many years (decades in some cases) it would be hard to imagine them with another format much less any competitors pose a serious threat (or challenge). Maybe some tweaks (KRTH & KROQ) but basically the same.

Then again, we used to have Naugles, Alpha Beta and KMET. :'(

Doesn't matter, it's just another day in paradise. 8)

What I think is that KLOS will never switch formats because of the stable ratings the station has. It rarely wins or gains any new listeners. The people that listen to KLOS are the same people that have always listened to it (the only real competitor for KLOS currently is KRTH and maybeeeee KSWD) and why would a company switch a format that doesn't have a REAL competitor (I'm talking about a real "Classic Rock" format) that has stable ratings? That would be like what KZLA did when they switched to Rhythmic AC! KZLA had loyal listeners and stable ratings. KLZA had no competitors but KFRG. Look at them now...KMVN with the Spanish AC format hasn't gained one listener since Movin'...

Here's what people don't get: KLOS's biggest competitor is .......drum roll, please ... JACK.

JACK is the Rock station for L.A. In the 80's, there was a time when KROQ had higher ratings than KMET and KLOS combined. L.A. is very unique and Kevin has done a great job of making JACK Classic Rock for L.A. in a lot of ways.

In addition, THE SOUND has not helped KLOS out either.

JACK beats KLOS almost 2-1 outside of mornings...

 

[radiojomo]

Here's what people don't get: KLOS's biggest competitor is .......drum roll, please ... JACK.

JACK is the Rock station for L.A. In the 80's, there was a time when KROQ had higher ratings than KMET and KLOS combined. L.A. is very unique and Kevin has done a great job of making JACK Classic Rock for L.A. in a lot of ways.

In addition, THE SOUND has not helped KLOS out either.

JACK beats KLOS almost 2-1 outside of mornings...

Thanks for the reminder! That is true! KCBS can be a BIG competitor for KLOS, but KCBS will never dominate KLOS enough to make them want to switch formats. Also KLOS and KCBS are similar, but not exact twins of each other like KROQ and KYSR.

 

[radioresearcher]

Here's what people don't get: KLOS's biggest competitor is .......drum roll, please ... JACK.

JACK is the Rock station for L.A. In the 80's, there was a time when KROQ had higher ratings than KMET and KLOS combined. L.A. is very unique and Kevin has done a great job of making JACK Classic Rock for L.A. in a lot of ways.

In addition, THE SOUND has not helped KLOS out either.

JACK beats KLOS almost 2-1 outside of mornings...

They beat them 2-1 25-54 in midday and afternoons... that's pretty dominant wouldn't you agree?

Thanks for the reminder! That is true! KCBS can be a BIG competitor for KLOS, but KCBS will never dominate KLOS enough to make them want to switch formats. Also KLOS and KCBS are similar, but not exact twins of each other like KROQ and KYSR.

 

[LKellerIII]

If KLOS were to change format, wouldn't the most likely move be to become KABC-FM (again) and simulcast (or move) KABC-AM?

---Michael Hagerty

Some on this board have suggested KLOS go FM Talk, similar to what KLSX was, not a simulcast of KABC. That way, they could keep Mark & Brian, which is pretty much all Talk anyway, and build from there with some of the old KLSX personalities, e.g., Leykis. They might do better than KLSX did since KLOS has a solid morning show, which KLSX lacked after Howard Stern left. Talk is pretty expensive format in this economy though. Maybe they would do it in a year or so when the economy turns around and some of the old CBS talent frees up from their current contracts.

I think you're on the right track, but Mark & Brian will not last forever. I heard that Brian just turned 50 and Mark is older than him. So who knows......

50 is not exactly at death's door for a disc jockey - especially not for a DJ on a Classic Rock station. Joe Benson and Jim Ladd must be around 60. As I remember, Ladd was on KLOS in 1971. If Brian just turned 50, he would have been 12 in 71.