K-LOVE (Educational Media Foundation) is an extremely well run, profitable radio business that has two very well programmed formats, K-LOVE and AIR-1. Over their long operating history, they have developed a formula by which they know in advance what revenue each of their formats will generate in listener contributions based on signal strength. Sandia Crest = lots of signal = more revenue. They arrived at that full Class C channel through a series of ingenious applications, moves, and swaps of signals that took many years. Keep in mind EMF operates solely from listener contributions and a few promotions to those listeners like trips, with no impact on the local advertising market whatsoever. Who cares? Enough listeners to keep EMF thriving.