Re: HIspanic Formats
> > At 7.30 PM tonight, KLQV dropped its pop Viva format to
> > become antoher of the Univision ¨Recuerdo¨ stations, with
> > adult hits.
> >
>
> Could you please explain and contrast the different flavors
> of Latino formats?
>
> Viva:
Spanish pop, more like Hot AC, as the appeal is more 18-34
>
> Recuerdo:
Adult Mexican hits of the 70's and 80's and 90's. Covers multiple genres, such as ballads, grupera and regional Mexican.
>
> Reggatron:
Sometimes called Hurban, a contrction of Hispanic Urban. Reggaetón is a hip hop and Caribbean fusion, similar to English language hip hop. Reggaetón staitons may play English hip hop, Spanish pop and the announcing is often in Spanglish.
>
> Preciosa:
Adult Mexican hits... same format, different execution.
>
> Tropical:
Two forms. Mexican tropical is Mexican cumbia, an adaptation of Colombian cumbia done mostly with keyboards instead of brass. Caribbean tropical is salsa and merengue.
>
Also heard...
Regional Mexican
Ranchera, Norteña and Banda, current based usually, with oldies going back only 10 to 15 years. There are a wide variety of mixes of this format, as it is very broad.
Romántica
Spanish AC with ballads and adult pop songs.