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KLQV. Viva becomes Recuerdo

davideduardo

Moderator/Administrator
Staff member
At 7.30 PM tonight, KLQV dropped its pop Viva format to become antoher of the Univision ¨Recuerdo¨ stations, with adult hits.
 
> At 7.30 PM tonight, KLQV dropped its pop Viva format to
> become antoher of the Univision ¨Recuerdo¨ stations, with
> adult hits.
>
why didint they go hurban?<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
 
> > At 7.30 PM tonight, KLQV dropped its pop Viva format to
> > become antoher of the Univision ¨Recuerdo¨ stations, with
> > adult hits.
> >
> why didint they go hurban?

Very congested field. Very young demos. Besides, Univision does not do Hurban anywhere.
 
> > > At 7.30 PM tonight, KLQV dropped its pop Viva format to
> > > become antoher of the Univision ¨Recuerdo¨ stations,
> with
> > > adult hits.
> > >
> > why didint they go hurban?
>
> Very congested field. Very young demos. Besides, Univision
> does not do Hurban anywhere.
>
then what's la kalle?<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com</P>
 
> > > > At 7.30 PM tonight, KLQV dropped its pop Viva format
> to
> > > > become antoher of the Univision ¨Recuerdo¨ stations,
> > with
> > > > adult hits.
> > > >
> > > why didint they go hurban?
> >
> > Very congested field. Very young demos. Besides, Univision
>
> > does not do Hurban anywhere.
> >
> then what's la kalle?

Reggaetón and Spanish dominant presentation.
>
 
> > > > > At 7.30 PM tonight, KLQV dropped its pop Viva format
>
> > to
> > > > > become antoher of the Univision ¨Recuerdo¨ stations,
>
> > > with
> > > > > adult hits.
> > > > >
> > > > why didint they go hurban?
> > >
> > > Very congested field. Very young demos. Besides,
> Univision
> >
> > > does not do Hurban anywhere.
> > >
> > then what's la kalle?
>
> Reggaetón and Spanish dominant presentation.
> >
>

Also, one is not sure how long "La Preciosa" will probably be around and that CC is not marketing it - or whoever that is who is "operating" it right now. I was surprised it took this long. Seems a smart long term move.
 
> At 7.30 PM tonight, KLQV dropped its pop Viva format to
> become antoher of the Univision ¨Recuerdo¨ stations, with
> adult hits.
>

Could you please explain and contrast the different flavors of Latino formats?

Viva:

Recuerdo:

Reggatron:

Preciosa:

Tropical:



Thanks!
 
Re: HIspanic Formats

> > At 7.30 PM tonight, KLQV dropped its pop Viva format to
> > become antoher of the Univision ¨Recuerdo¨ stations, with
> > adult hits.
> >
>
> Could you please explain and contrast the different flavors
> of Latino formats?
>
> Viva:

Spanish pop, more like Hot AC, as the appeal is more 18-34
>
> Recuerdo:

Adult Mexican hits of the 70's and 80's and 90's. Covers multiple genres, such as ballads, grupera and regional Mexican.
>
> Reggatron:

Sometimes called Hurban, a contrction of Hispanic Urban. Reggaetón is a hip hop and Caribbean fusion, similar to English language hip hop. Reggaetón staitons may play English hip hop, Spanish pop and the announcing is often in Spanglish.
>
> Preciosa:

Adult Mexican hits... same format, different execution.
>
> Tropical:


Two forms. Mexican tropical is Mexican cumbia, an adaptation of Colombian cumbia done mostly with keyboards instead of brass. Caribbean tropical is salsa and merengue.
>

Also heard...

Regional Mexican
Ranchera, Norteña and Banda, current based usually, with oldies going back only 10 to 15 years. There are a wide variety of mixes of this format, as it is very broad.

Romántica
Spanish AC with ballads and adult pop songs.
 
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