B
Ben Shaton
Guest
Isn't Winter '08 the first time in San Diego history that 1360 didn't even show on the Arbitron List?
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Ben Ston said:
It shows in Maximiser at a 0.3 which apparently put it just a tad below the Minimum Reporting Standards this time.
Ben Ston said:
How pathetic and painful it is for Clear Channel to admit that the former lineup of mostly out of market syndicated hosts -- was a ratings failure! That was the excuse put out that KLSD as "progressive talker" wasn't getting enough ratings.
The former lineup could have been promoted and sold better. I wonder how hard is it to sell a station (now) in a three-sport station market. (Four if you count KLAC.)
San Diego just isn't a sports town. Yes, they have the Padres and Chargers, but beyond that what do you have? First rate college football/basketball teams? No. NBA? NO Hockey? NO There is just too much to do for the average person from San Diego to do: i.e. Beach, boating, fishing, camping, etc. Why did someone (in this case a whole group of people) think that San Diego needed a 4th sports talk station?
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136kgb
Guest
Well they keep blaming the signal and saying how terrible it is, but the same signal changed radio forever with Boss Radio, the same signal was number one with 13K, and it never had less and a 2 share with KPOP. So the last 2 incarnations can maybe be blamed on cursed call letters???? KLSD? Lets go back to the former call letters, KGB, and call it KGB sports. Then if someone writes down the wrong thing in the diary it will show up on a Clear Channel station one way or the other! Plus it would be a great combo buy!
Herritage Sells change call letters to 1360 KGB San Diego (101.5 is KGB-FM San Diego)
Herritage Sells change call letters to 1360 KGB San Diego (101.5 is KGB-FM San Diego)
Media Hack Chris | SDR said:
I seem to recall that the main issue was not ratings (though they did come off a fluke off-book) but rather revenue. They were pulling in money, but management had unrealistic expectations and goals. Plus, the powers that be felt that sports would be a gravy train. Guess not.
I also suspect regional management hated the format.
Let's be real here. Any station that can't even show up in overall ratings, no matter how much it superserves a demographic, is not going to make money. Are there really enough car dealerships and strip clubs left to advertise?
T
TVC1500
Guest
If the original KGB ever had a commanding signal it would have likely been a winner
past it's Boss Radio days. Of course KCBQ hasn't had a good signal since the late
70's (when the station had to power down) but KGB's old 5 K at 1360 was designed
for a much smaller metro. KSDO also had some signal limitations mainly to the north,
but with GB it was a weak signal as you moved into the exterior of the metro.
KGB's Pacific Highway fortress was as cool as it got, especially with that neon sign &
the moderne streamline design which was the shit in the 50's.But that's another story.
Buzz, Charlie, Radio Ray good friends.
The problem was it was never designed for theouter rim growth of the city, and the RF noise level is much worse than even in the brief but brilliant John Lander days of 13K. 13K was well programmed but could
not compete with superior signals.
All Sports stations tend to work best on blow torches, however the format is super niche &
makes bank. It's sales friendly-Liberal talk doesn't basically work anywhere. Even
in San Francisco.
past it's Boss Radio days. Of course KCBQ hasn't had a good signal since the late
70's (when the station had to power down) but KGB's old 5 K at 1360 was designed
for a much smaller metro. KSDO also had some signal limitations mainly to the north,
but with GB it was a weak signal as you moved into the exterior of the metro.
KGB's Pacific Highway fortress was as cool as it got, especially with that neon sign &
the moderne streamline design which was the shit in the 50's.But that's another story.
Buzz, Charlie, Radio Ray good friends.
The problem was it was never designed for theouter rim growth of the city, and the RF noise level is much worse than even in the brief but brilliant John Lander days of 13K. 13K was well programmed but could
not compete with superior signals.
All Sports stations tend to work best on blow torches, however the format is super niche &
makes bank. It's sales friendly-Liberal talk doesn't basically work anywhere. Even
in San Francisco.
DavidEduardo said:
Is that the radio version of the Mendoza line?
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136kgb
Guest
13K did compete against the big boys. The station beat KGB-FM several times, it beat B-100 and of course KCBQ at that time was languishing. KPOP beat KGB-FM several times and never did as poorly as KLSD progressive talk in it's worst day, and KPOP always showed up in the ratings. It is still not a signal problem! Lets face it NO ONE WANTS TO LISTEN TO LEE HACKSAW HAMILTON PERIOD! The other shows are good, but Lee berates the listeners, the station, and anyone else who may be walking by!
136kgb said:
In 25-54, KPOP had nearly no ratings at all, and that was the problem. In Spring of '02, KPOP had a 2.1 in 12+ for one of its better showings. In 15-54, the station was 36th and had a 0.3 share.
The signal is a big part of it. In metros, a 10 mv/m is generaly required to get diary mentions at home and at work, and the 10 mv/m of 1360 covers only about 35% of the population of the market.
T
TVC1500
Guest
136-KGB I don't care if you have an issue with Hamilton, your analysis is suspect at best. As for some of the opinions regarding SD not being a sports town take a look at XX's revenue versus market share, it's quite impressive, and it isn't just the Padres. If 1360 can grab a little of that business they will be fine, but that signal is as David Eduardo stated.
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136kgb
Guest
Signals and processing DO NOT MATTER! Programming is all that matters! If you program a poor signal well it will do well (136KGB, 13K) If you program poorly then the station will do poorly. Blaming a signal or the engineers is a looser's attitude. There are stations AM and FM that are programmed amazingly well and they have horrible signals. There are stations with great signals that are being programmed like crap (Sofie 103.7, KPRI 102.1) that are never going to get decent ratings. That is simply broadcasting 101 go back to school and learn it!
If you want ratings hire broadcasters not people that are there because Burger King pays less than radio does. Hire people with that forgoten term.....Talent.
If you want ratings hire broadcasters not people that are there because Burger King pays less than radio does. Hire people with that forgoten term.....Talent.
136kgb said:
A well processed strong signal will always beat a station with the same programming on a bad, noisy, hard to pick up or overprocessed signal. It's like real estate and that "location, location, location" ditty... with radio, it is signal, signal, signal because if they can not hear you, or you sound bad, folks will not listen.
It will only do well where the signal is good. If someone else is just as good with a better signal, they will crush you.
Plenty of studies have shown that 95 % of AM listenin happens in the 10 mv/m signal area in noisy metros. On FM, 80% is done in the 70 dbu, and another 15% in the 64 dbu curve. Listeners, today, simply will not listen to a noisy or weak signal.
You have to have good programming on a decent signal to win, unless the format is so niche nobody with a more valuable station wants it.
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136kgb
Guest
Obviously David you don't work in radio. And surveys and studies can be made to say anything anyone wants. There are studies that say that people want music and no talk in the mornings, but the highest rated morning shows are DSC, Jeff and Jer, and Mikey, and KOGO. That blows that study's findings. And if people really really love the programming that they find on KLSD they can listen to it on the web. Huh what a novel idea 1360 has only been streaming since KPOP days.
If programming sucks people don't listen, if programming is great people will find a way to listen! There are some people that love a distant station so much that they will erect a long wire antenna and listen to it. 50,000 watts or 5,000 watts the station may have a slight boost from a .4 share to a .9 share.
Programming is all that matters case and point, KSDO has a terrible signal (worse than 1360), the programming was amazing. When KSDO's programming was switched to KOGO the ratings did not change dramatically (about 1 point more) until the Padres joined KOGO. Again the signal helps a little bit, but without quality programming you might as well turn off the transmitter.
And by the way if you listen right now, KLSD 1360 is loud and processed well.
If programming sucks people don't listen, if programming is great people will find a way to listen! There are some people that love a distant station so much that they will erect a long wire antenna and listen to it. 50,000 watts or 5,000 watts the station may have a slight boost from a .4 share to a .9 share.
Programming is all that matters case and point, KSDO has a terrible signal (worse than 1360), the programming was amazing. When KSDO's programming was switched to KOGO the ratings did not change dramatically (about 1 point more) until the Padres joined KOGO. Again the signal helps a little bit, but without quality programming you might as well turn off the transmitter.
And by the way if you listen right now, KLSD 1360 is loud and processed well.
136kgb said:
Yes, that is correct if you don't count the last 49 years.
Arbitron is the trusted and generally reliable source for all the transactional business in radio, well in excess of $12 billion dollars. It's simple, if you are a subscriber, to look at at home and at work listening by ZIP code, lay them across Map Maker and superimpose each station's coverage map to see what level of signal is necessary to generate diary mentions. I already gave you the result from my work on the subject, which matches studies done by other broadcasters.
Actually, the most listened to morning show is Piolin on KLNV.
Anyway, there are groups of listeners that want mostly music, some music, no music, jokes, news, talk, etc. Stations have to determine what approach is most appropriate for the station's formats. There are all kinds of tastes, and you can't generalize on morning shows or anything else.
Web streams have yet to show in Arbitron... the listenership is miniscule so far.
There are some people that love a distant station so much that they will erect a long wire antenna and listen to it. 50,000 watts or 5,000 watts the station may have a slight boost from a .4 share to a .9 share. [/quote]
Out of market listening by out of market listeners does not contribute AT ALL to a station's local metro ratings. And distant litening only applies to AM, and AM is now down to less than 15% of total listening, and nearly nothing in 18-34 and only a little more in 18-44.
The signal sucks. It puts a 10 mv/m daytime on less than 40% of the market, and maybe 25% at best at night. It's a dog. arf.
1
136kgb
Guest
David I don't know who you are or who you think you are, but you don't know radio. 25-54 (the sellable demo for arbitron) KGB-FM was #1 in mornings, not 106.5. I saw the book for myself and it was KGB-FM. But if you knew as much as you think you know you might be a decent broadcaster, but for now you are just an internet bully. And by the way concerning listnership on the internet Star and KGB's websites make more money than 75 percent of the actual on the air radio stations in San Diego. Their websites are cash cows MOOOWWWW!
136kgb said:
Persons 18-49 and 25-54 4 book average, what agencies use, #1 is Piolín por la Mañana on KLNV. It is tight, but you did not even mention him among a group of morning shows you mention. In fact, you mentioned KOGO's mornings yet in 25-54 that show is 13th in the 4 book average... and, I reiterate, you did not mention the KLNV show at all! Selective, aren't you?
I hope you don't mean you saw a book.. there have been no printed books for over a year.
There is often such a reaction to the truth. I can't avoid that.
The streams get no rated listenership. Zero, zip. We were not talking about web revenue, but listening to the stream as you seem to think KLSD's stream makes up for its horrible coverage.
136kgb said:
no more calls, please...we have a winner in our "most ridiculous statement" contest...
agree or disagree with David: but he knows radio.
T
TVC1500
Guest
David: Reality is nobody outside of the Hispanic market knows or cares about KLNV.
Jeff & Jer & DSC are the players and that's that. We respect their ratings but it's
apples and oranges, and you know that. I think 136-KGB is putting you on a bit, lol.
Jeff & Jer & DSC are the players and that's that. We respect their ratings but it's
apples and oranges, and you know that. I think 136-KGB is putting you on a bit, lol.
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