Back to KLSD for just a moment...I would gladly listen to the progressive format if it were restored there. Apparently it was succeeding better than sports. What a surprise! While I would be glad to listen to a San Diego station, I must listen to AAR and Nova over the computer or, if I am in the car, to KIST from Santa Barbara or KTLK from LA, and that is what quite a few former KLSD listeners do. Obviously the decision to dump progressive programming had nothing to do with revenue considerations, or it would not have been made. They got what they wanted.
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Lopaka said:
KTLK in LA is of the same ownership as KLSD; obviously the change in SD has nothing to do with corporate political views and, probably, a lot to do with envy in regards to the XEPRS billing.
Ah, the old sports radio power ratio illusion -- "Sure, the shares will be microscopic, but we'll get buys from all the sports bars!" The reason some markets have four sports talkers and three of them have no numbers. But the economy is forcing direct buyers who go with sports based on emotion or jock-identification to look at the numbers and say "Hey! Nobody's listening!" That's why Orlando is down to one sports-talker and Colorado Springs is down to zero.
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