Re: Watching the vultures.....
> You are correct on the KLSY perception, they sorely need a
> change. Unfortunately, they need a change not just on the
> air, but a change in staff and mentality. Their current PD
> provides the leadership and morale boost akin to a can of
> tuna fish.
I knew some "tuna fish" PDs. They suck. The rare "Thai take-out" and "Mongolian grill" PDs, hot, spicy, always interesting and full of life, are hard to find, but sorely needed these days.....
>
> Whatever station that would go Country up against KMPS had
> better think things through and realize that they will NOT
> be the Country leader in Seattle. But I get the feeling
> that has already been thought about in many planning
> meetings, and is the direct reason we have only one major
> Country station in Seattle.
Driving by Sandusky HQ the other day, I swear I saw several beat up cars on blocks in their parking lot and some big redneck bubbas drinking Schmidt beer and eating half day old discounted heat lamp chickan gizzards bought from a local gas station and talking about NASCAR. Could something really be up over there? Or did the demolition derby just come to town.....
>
> In this day and age, it's not just the format, but the
> position in the market. With that in mind, the only thing
> KLSY can do to KMPS is try and weaken its 25-54 numbers for
> KRWM (and maybe KWJZ). But Country numbers (as djdan can
> testify) are slightly different numbers than those of other
> stations. If I were an advertiser and saw the exact same
> rates and ratings between, say KMPS, KWJZ and KRWM, no
> question KMPS would get the business.
Thar's munny in them there country folk. Don't know how. But maybe it's a sign that the trailer park is just as viable an advertiser market as the snazzy yuppie flats downtown.
But think of that mindwarp, The yuppie station, KWJZ, just down the hall from the possible new country 92.5. Of course the crews of both stations will have to get along. The new country jocks can show the KWJZ crew proper tobacco spitting technique and the KWJZ crew can feed them imported gourmet pork rinds with sun-dried mango chipotle salsa....
>
> But if KLSY went Country, it would end up helping others
> (especially Entercom) more than it would help Sandusky (this
> is the part most people don't think about when just blindly
> picking a lower-rated station to flip format).
But they are nevertheless the most obvious factor to the naked eye. Especially to advertisers themselves. Just as much as rates, like you said. But Garth Vader is more formidable an enemy to The (Competitive) Force than most folks realize. A switch to country may mean taking the risk that it will be either slaughtered or taken over by The (Infinity) Empire.
But playing it safe can also lead to market boredom. I believe the time is definately right for a new Seattle country station (I mean, some folks were listening to KAYO-an ELMA station!, just to get an alternative to KMPS.) I don't know how well KNBQ will do in the end, but in spite of their vastly improved signal (in the north end at least.) But like KAYO was, they will always be considered a South Sound station first and foremost and only another transmitter move to Tiger or Cougar Mountain will really bring KMPS any serious Clear Channel competition.
>
> All that said, I'm not sure Norman Rau is ready to have KLSY
> be a 56kw flanker, relying on second-hand dollars, and not
> be an aggressor.
But isn't that what they are doing now, following KPLZ and picking up their leftovers? My sporting logic says KMPS is the BIG one overall and KPLZ looks like the one you'd throw back by comparison if you seriously wanted to shake up the Seattle FM dial....
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