KLSY The True Story

[ripvanwinkle]

MIX 92.5 is on the move again. Yes there are more
80's songs to add variety, but not all the crap you
hear on JACK. Yes there are new songs, but not the
rap you hear on KBKS. Yes, there are commercials,
but not as many as you hear on KPLZ and yes there
are personalities, but not as juvenile as you hear on
KBKS.

Mitch is lean and mean in the morning. Even if you think
he sounds bad my guess is the new More Music mornings approach
will certainly have some appeal compared to the four songs an
hour on KBKS thanks to all the talk or the six songs an hour
on KPLZ thanks to all the commercials. Plus the 80's add variety
compared to the overly wide JACK list. Go ahead and poke fun, the
ratings will tell the story. A lot has changed in this market.
There are new Sheriff's in town in the form of WOLF, MIX and KJR.
KMPS, KBKS, KPLZ and KBSG may be in for a shock, or at least
some better competition.

 

[bushwickbill]

I hate to say it but you may be right. KMPS
will get hurt by WOLF, the question is how much?
KPLZ is non-stop commercials, so MIX playing more
music may finish them off. KBKS is already finished
off they just don't know it. Don't credit MIX with
that. KUBE pretty much ripped them to shreds, especially
in mornings. Mitch is lean and mean? What's that? I
thought he was about to be unleashed? How is playing more
music than everyone being unleashed? KJR plays a ton more
music that KBSG and that has helped, but the music is better
too. They are now my favorite station, by far. Love Rick
Hanson in the afternoons.

 

[seattleinsider]

I'm not too sure Sandusky has the cajoles to market this thing properly. You can change all you want and unless you tell the people you've changed, they are simply not going to come check you out. Mitch was incredible with Lisa...they had one of the best shows I've heard in a long time. He is definitely a big-market sounding guy...but he needs a strong female to play off...that's what klsy is missing.

Sandusky just has to decide if they are in or not....and spend the money. Otherwise it's a waste of a talented morning jock...and a good signal. I doubt kplz is too worried.

 

[asdf5]

Re: Free Consultation

THE KEY PROBLEMS
1. [Poorly chosen branding]
Radio is about branding your station in people’s minds. It’s creating an image that people want to be a part of. What is Mix 92.5’s primary branding image? “30 minute music mixes” --- This image creates feelings of boredom, dullness, lack of personality. 30 minute music mixs do Not get people excited nor loyal.

This is their PRIMARY branding power. They constantly remind listener’s That they are “30 minute music mixes” It is how they have Chosen to position themselves to people. I consider this being stuck in the old school radio. This doesn’t work anymore because stations are Not just gatekeepers of new music. They now must offer entertainment packages.

Their second most pushed branding power is “Seattle’s Best Mix”. Again, this offers no excitement, and no clear definition. Are they trying to make it clear they are Not the “Worst Mix”, do they need to remind us that we are in Seattle? The liner makes no sense.

As a result, branding yourself with these two liners from the start. Is like running a race with an Anchor on your ass. Right off the bat there is confusion as to who they are trying to reach and why they are trying to reach them.

2. [Aside from mornings, the on-air personalities are Not good.]
a. Robot like voices. They do a lot of voice inflextions and werid ways of saying things instead of talking to people in a normal voice. Their afternoon guy is most guilty of this. He is their biggest crutch.

b. Heavy reliance on promo write-ups. It sounds almost like a rip and read style. This is automatic tune out for listeners.

c. Making comments, then laughing at themselves. This is common place amongst their full-time and part-time staff. It’s hard to hear this in this big of a market, but they do this A TON.

3. [Production Department misses opportunities to strength station image and is flat in killer value]
An example of missing an opportunity is the "turn your computer into a radio". They play this promo A LOT. Why do I want to turn my radio into a computer? Are other people turning their computer into a radio? Is their benefits to this? This is a perfect example where they could fortify their listeners and communicate the message that they are streaming. However, there was no critical thought put into the station liner at all. It’s like it was done just for the sake of having it done.

4, [Production department and On-Air Talent have dropped the ball “selling” promotional events to the audience]
The bridal survivor had tons of potential. It was a bullseye promotional event. The on-air talent and the production staff, especially production, really really dropped the ball in hyping this and selling it to the people. Remember it’s not how often you’re talking about it, it’s how are you talking about it and why are you talking about. You can do robot voices about it all day but who really cares?

5. [Music]
The music was actually pretty close to where it needed to be prior to the recent changes. It was just being suffocated by the above problems. There is a demo for 18-35 females with a bullseye of a 28 y.o. female in Seattle that is being MISSED. A true Hot AC could nail this demo easily. I don't understand why so many stations want to suffocate each other going for these older demos. I mean the open demo is just RIGHT there for the taking.

6. [No True Local Presence]
Aside from the word, “Seattle’s” in their “Seattle’s Best Mix” Liner. There really isn’t any local essence to the station. No Local band highlights, no truly local events, no uniqueness to the pacific northwest. The test for this is imagine transporting the station to another city far away. For example, some small market in Kentucky. Then, ask the question, how much sense does the station make? Does it still make sense to the new community? Some of it should, but a sizeable chunk should make No sense at all. Right now, you could transport that station virtually anywhere in the U.S. and EVERYTHING aside from traffic/weather would make sense to the listener. Like if you rigged up their stream into another Mix station in another market, would the listeners even notice?

THE SOLUTIONS
1. Focus on Branding Not on Programming. Right now they are playing with an outdated rules book. This means a new liner is needed besides “seattle’s best mix” and the “30 minutes music mixes” NEED to be canned. Canning the 30 minute music mix liners are the single most important advice I am writing on this post.

2. Hire a new afternoon guy, new midday, and new night person. The midday or night person could stay if they are willing to be coached and show changes quickly. Some simple guidance could turn them 180 degrees around. Afternoon guy MUST absolutely go. All jocks must improve, including PTs.

3. Hire a new Production guy or at least demand much higher standards.

4. Become a TRUE HOT AC station. Focus on hitting a demo of 18-35. y.o. females. As far as music, this would be top 40ish minus the rap/hip-hop, but injected with a tad testosterone (softer Active Rock hits) and popular throw backs. Also, so some segmented 80s programming, but DON’T kill it, keep it special. You also could start being messing with some 90’s stuff. Wow..that would create some buzz and get people going.

5. Instead of pushing a WHOLE bunch of promotions. Focus on always having one big CURRENT(as in on/coming up soon/just happened) promotion and one promotion that is on the way. Work on pushing these promotions through production/on-air people Not in a rip and read format but through legitimate exposure to the essence of the event. Don’t be scared to talk about events that just happened a week ago in a real way. Again, it’s Not a question of how many promotions you doing or how much you’re spending on promotions, it’s a question of how well are your promotions branding your station image to your people. (It's okay to have 3 or 4 promos at once, just make sure it is clear which is the BIG one.)

6. Work on being more community/local oriented.

You will most likely see a slight market share increase next book. This is because when a station has no branding power their market share is discerned by other stations branding decisions. These stations will bounce around at the bottom between a 1.0 to 2.2 share. If you want KLSY to be a REAL player in the market. The above changes must be made and of course you need a true, probably young, PD to implement them. I hope KLSY makes the right choice in their new PD.

> MIX 92.5 is on the move again. Yes there are more
> 80's songs to add variety, but not all the crap you
> hear on JACK. Yes there are new songs, but not the
> rap you hear on KBKS. Yes, there are commercials,
> but not as many as you hear on KPLZ and yes there
> are personalities, but not as juvenile as you hear on
> KBKS.
>
> Mitch is lean and mean in the morning. Even if you think
> he sounds bad my guess is the new More Music mornings
> approach
> will certainly have some appeal compared to the four songs
> an
> hour on KBKS thanks to all the talk or the six songs an hour
>
> on KPLZ thanks to all the commercials. Plus the 80's add
> variety
> compared to the overly wide JACK list. Go ahead and poke
> fun, the
> ratings will tell the story. A lot has changed in this
> market.
> There are new Sheriff's in town in the form of WOLF, MIX and
> KJR.
> KMPS, KBKS, KPLZ and KBSG may be in for a shock, or at least
>
> some better competition.
>

 

[AQH]

Re: Free Consultation

That was the best and most accurate post here in a long time.

Other things KLSY will need to do is to market and promote the station. But to effectively do it, they would have to do two things: 1) Create a marketable and promotable product, which they still do not have (as mentioned in the previous post). And 2) Out spend their closest competitor, KPLZ, in research and marketing and promotions. The latter is something KLSY is unlikely to do because they want to go on the cheap.

Another hurdle KLSY has to overcome is a mental one of the listeners. Over the past couple of years, KLSY has changed its format in one way or another at least four times. That in itself doesn't build brand loyalty....right now, people have ZERO idea what to expect when they tune into 92.5 FM.

And the last poster is right, listeners don't go up and down the dial seeking '30 minute music mixes.' People don't speak in those terms anyway.

Even if KLSY fine-tunes their product, they still have to overcome HUGE perceptual hurdles. Ones I'm not sure they can afford to clear.


> THE KEY PROBLEMS
> 1. [Poorly chosen branding]
> Radio is about branding your station in people’s minds. It’s
> creating an image that people want to be a part of. What is
> Mix 92.5’s primary branding image? “30 minute music mixes”
> --- This image creates feelings of boredom, dullness, lack
> of personality. 30 minute music mixs do Not get people
> excited nor loyal.
>
> This is their PRIMARY branding power. They constantly
> remind listener’s That they are “30 minute music mixes”
> It is how they have Chosen to position themselves to people.
> I consider this being stuck in the old school radio. This
> doesn’t work anymore because stations are Not just
> gatekeepers of new music. They now must offer entertainment
> packages.
>
> Their second most pushed branding power is “Seattle’s Best
> Mix”. Again, this offers no excitement, and no clear
> definition. Are they trying to make it clear they are Not
> the “Worst Mix”, do they need to remind us that we are in
> Seattle? The liner makes no sense.
>
> As a result, branding yourself with these two liners from
> the start. Is like running a race with an Anchor on your
> ass. Right off the bat there is confusion as to who they
> are trying to reach and why they are trying to reach them.
>
>
> 2. [Aside from mornings, the on-air personalities are Not
> good.]
> a. Robot like voices. They do a lot of voice inflextions
> and werid ways of saying things instead of talking to people
> in a normal voice. Their afternoon guy is most guilty of
> this. He is their biggest crutch.
>
> b. Heavy reliance on promo write-ups. It sounds almost like
> a rip and read style. This is automatic tune out for
> listeners.
>
> c. Making comments, then laughing at themselves. This is
> common place amongst their full-time and part-time staff.
> It’s hard to hear this in this big of a market, but they do
> this A TON.
>
> 3. [Production Department misses opportunities to strength
> station image and is flat in killer value]
> An example of missing an opportunity is the "turn your
> computer into a radio". They play this promo A LOT. Why do
> I want to turn my radio into a computer? Are other people
> turning their computer into a radio? Is their benefits to
> this? This is a perfect example where they could fortify
> their listeners and communicate the message that they are
> streaming. However, there was no critical thought put into
> the station liner at all. It’s like it was done just for the
> sake of having it done.
>
> 4, [Production department and On-Air Talent have dropped the
> ball “selling” promotional events to the audience]
> The bridal survivor had tons of potential. It was a bullseye
> promotional event. The on-air talent and the production
> staff, especially production, really really dropped the ball
> in hyping this and selling it to the people. Remember it’s
> not how often you’re talking about it, it’s how are you
> talking about it and why are you talking about. You can do
> robot voices about it all day but who really cares?
>
> 5. [Music]
> The music was actually pretty close to where it needed to be
> prior to the recent changes. It was just being suffocated
> by the above problems. There is a demo for 18-35 females
> with a bullseye of a 28 y.o. female in Seattle that is being
> MISSED. A true Hot AC could nail this demo easily. I don't
> understand why so many stations want to suffocate each other
> going for these older demos. I mean the open demo is just
> RIGHT there for the taking.
>
> 6. [No True Local Presence]
> Aside from the word, “Seattle’s” in their “Seattle’s Best
> Mix” Liner. There really isn’t any local essence to the
> station. No Local band highlights, no truly local events,
> no uniqueness to the pacific northwest. The test for this
> is imagine transporting the station to another city far
> away. For example, some small market in Kentucky. Then,
> ask the question, how much sense does the station make?
> Does it still make sense to the new community? Some of it
> should, but a sizeable chunk should make No sense at all.
> Right now, you could transport that station virtually
> anywhere in the U.S. and EVERYTHING aside from
> traffic/weather would make sense to the listener. Like if
> you rigged up their stream into another Mix station in
> another market, would the listeners even notice?
>
> THE SOLUTIONS
> 1. Focus on Branding Not on Programming. Right now they are
> playing with an outdated rules book. This means a new
> liner is needed besides “seattle’s best mix” and the “30
> minutes music mixes” NEED to be canned. Canning the 30
> minute music mix liners are the single most important advice
> I am writing on this post.
>
> 2. Hire a new afternoon guy, new midday, and new night
> person. The midday or night person could stay if they are
> willing to be coached and show changes quickly. Some simple
> guidance could turn them 180 degrees around. Afternoon guy
> MUST absolutely go. All jocks must improve, including PTs.
>
>
> 3. Hire a new Production guy or at least demand much higher
> standards.
>
> 4. Become a TRUE HOT AC station. Focus on hitting a demo of
> 18-35. y.o. females. As far as music, this would be top
> 40ish minus the rap/hip-hop, but injected with a tad
> testosterone (softer Active Rock hits) and popular throw
> backs. Also, so some segmented 80s programming, but DON’T
> kill it, keep it special. You also could start being
> messing with some 90’s stuff. Wow..that would create some
> buzz and get people going.
>
> 5. Instead of pushing a WHOLE bunch of promotions. Focus on
> always having one big CURRENT(as in on/coming up soon/just
> happened) promotion and one promotion that is on the way.
> Work on pushing these promotions through production/on-air
> people Not in a rip and read format but through legitimate
> exposure to the essence of the event. Don’t be scared to
> talk about events that just happened a week ago in a real
> way. Again, it’s Not a question of how many promotions you
> doing or how much you’re spending on promotions, it’s a
> question of how well are your promotions branding your
> station image to your people. (It's okay to have 3 or 4
> promos at once, just make sure it is clear which is the BIG
> one.)
>
> 6. Work on being more community/local oriented.
>
> You will most likely see a slight market share increase next
> book. This is because when a station has no branding power
> their market share is discerned by other stations branding
> decisions. These stations will bounce around at the bottom
> between a 1.0 to 2.2 share. If you want KLSY to be a REAL
> player in the market. The above changes must be made and of
> course you need a true, probably young, PD to implement
> them. I hope KLSY makes the right choice in their new PD.
>
>
> > MIX 92.5 is on the move again. Yes there are more
> > 80's songs to add variety, but not all the crap you
> > hear on JACK. Yes there are new songs, but not the
> > rap you hear on KBKS. Yes, there are commercials,
> > but not as many as you hear on KPLZ and yes there
> > are personalities, but not as juvenile as you hear on
> > KBKS.
> >
> > Mitch is lean and mean in the morning. Even if you think
> > he sounds bad my guess is the new More Music mornings
> > approach
> > will certainly have some appeal compared to the four songs
>
> > an
> > hour on KBKS thanks to all the talk or the six songs an
> hour
> >
> > on KPLZ thanks to all the commercials. Plus the 80's add
> > variety
> > compared to the overly wide JACK list. Go ahead and poke
> > fun, the
> > ratings will tell the story. A lot has changed in this
> > market.
> > There are new Sheriff's in town in the form of WOLF, MIX
> and
> > KJR.
> > KMPS, KBKS, KPLZ and KBSG may be in for a shock, or at
> least
> >
> > some better competition.
> >
>

 

[jdweaver]

> I hate to say it but you may be right. KMPS
> will get hurt by WOLF, the question is how much?
> KPLZ is non-stop commercials, so MIX playing more
> music may finish them off. KBKS is already finished
> off they just don't know it. Don't credit MIX with
> that. KUBE pretty much ripped them to shreds, especially
> in mornings. Mitch is lean and mean? What's that? I
> thought he was about to be unleashed? How is playing more
> music than everyone being unleashed? KJR plays a ton more
> music that KBSG and that has helped, but the music is better
>
> too. They are now my favorite station, by far. Love Rick
> Hanson in the afternoons.
>
This dog won't hunt. KLSY has been so many things that it has emerged as nothing. The MIX moniker has failed three times now in Seattle and yet Sandusky still used it. (Who said if we ignore history we are doomed to repeat it?) No amount of beating will get KLSY off the ground. It's set weight is mid-ones. That's where it's going to stay. It's time to re-invent 92.5. FM talk? Spanish? KIXI on FM? Anything would be less painful to listen to...

 

[OttoM]

Re: Free Consultation

> Another hurdle KLSY has to overcome is a mental one of the
> listeners. Over the past couple of years, KLSY has changed
> its format in one way or another at least four times. That
> in itself doesn't build brand loyalty....right now, people
> have ZERO idea what to expect when they tune into 92.5 FM.

What's happened with KLSY is VERY similiar to the fate that WNEW in NYC has had. Over a five year period, the station was Rock, then Talk, then several flavors of A/C and is now Dance Classics. And its ratings are terrible today.

For KLSY, Sandusky needs to first decide on a format hole to fill - then STICK WITH IT. And that hole just might have to be something radically different (can you say Active Rock?) to get some traction in the market.

 

[asdf5]

Re: active rock would mean all out war.

If they did that, it would probably force Leykis off KISW which would be nice. However, if they made that move, then they're up against a station that has had 35 years of reinforcing a consistent station image. Entercom has a butt load of on-air talent in that building, an outstanding production director,
a solid promotions staff, a PD/APD with excellent leadership skills Not too mention PTs that are willing to die for that station.(seriously)

Do you honestly think, Sandusky is capable of getting enough talent out in Bellevue to even have a fighting chance against KISW? They would have to fire a TON of people and bring in a serious bad ass PD from another major market that can shake things up BIG TIME. What's more is that's just NOT Sandusky's nature to make that move.

Their cluster HATES firing people. They have a lot of NICE people at that place. Which is a good thing as far as life goes, but as far as winning an Active Rock battle, it's Not going to work. Entercom is the cluster that "wimps need Not apply". They have no problem kicking you out on your ass if you suck and aren't fighting 100%. This is the nature of the business and it's probably the way it should be.(I agree with entercom's philosophy) Sandusky tries to make radio into some kind of legitimate suit and tie business when really it's an all out F*&#EN war.

Even if Sandusky did get all the right people in place, I can't see themselves pulling themself up past a 2.0 - 2.4 share and pulling KISW much below a 2.7. Given that situation, you have to ask the question why even go there? If they implement the changes in my above post, they could pull themselves up to a 2.0-2.4 range a lot faster with less pain, and have the newfound unique demo that NO ONE else has. If they go up against KISW, to put it bluntly, they WILL get their ASS kicked. How else am I suppose to put that? I know a lot of people on both teams, understand the mentaility of each cluster, and can see the writing on the wall. I suggest Sandusky becomes to women what KISW is to men.


> > Another hurdle KLSY has to overcome is a mental one of the
>
> > listeners. Over the past couple of years, KLSY has
> changed
> > its format in one way or another at least four times.
> That
> > in itself doesn't build brand loyalty....right now, people
>
> > have ZERO idea what to expect when they tune into 92.5 FM.
>
>
> What's happened with KLSY is VERY similiar to the fate that
> WNEW in NYC has had. Over a five year period, the station
> was Rock, then Talk, then several flavors of A/C and is now
> Dance Classics. And its ratings are terrible today.
>
> For KLSY, Sandusky needs to first decide on a format hole to
> fill - then STICK WITH IT. And that hole just might have to
> be something radically different (can you say Active Rock?)
> to get some traction in the market.
>

 

[OttoM]

Re: active rock would mean all out war.

> Even if Sandusky did get all the right people in place, I
> can't see themselves pulling themself up past a 2.0 - 2.4
> share and pulling KISW much below a 2.7. Given that
> situation, you have to ask the question why even go there?

Because they'd be to KISW what The Wolf is to KMPS: An alternative. A second option. And if they do the battle right - KISW is conquerable. In spite of their thirty-five year heritage.

KISW is half-talk, half music - and doesn't do either particularly well right now.


> If they implement the changes in my above post, they could
> pull themselves up to a 2.0-2.4 range a lot faster with less
> pain, and have the newfound unique demo that NO ONE else
> has. If they go up against KISW, to put it bluntly, they
> WILL get their ASS kicked. How else am I suppose to put
> that? I know a lot of people on both teams, understand the
> mentaility of each cluster, and can see the writing on the
> wall. I suggest Sandusky becomes to women what KISW is to
> men.

I agree that your thoughts are good ones but again - the problem is perception. KLSY has tried to beat KPLZ with many different flavors of female-appeal AC for years now.

And has failed.

And will continue to fail as long as Kent and Alan stay on in mornings and KPLZ continues its very smart market adjustments to stay competitive.

It's time for Sandusky to kick KLSY's A/C format to the curb. Maybe Active Rock isn't the answer - but do SOMETHING different to get people to head down the dial.

 

[asdf5]

Re: active rock would mean all out war.

point taken. It's such a mess right now, I am not even entirely sure. My original post was just the best I could come up with given the circumstance.

> > Even if Sandusky did get all the right people in place, I
> > can't see themselves pulling themself up past a 2.0 - 2.4
> > share and pulling KISW much below a 2.7. Given that
> > situation, you have to ask the question why even go there?
>
>
> Because they'd be to KISW what The Wolf is to KMPS: An
> alternative. A second option. And if they do the battle
> right - KISW is conquerable. In spite of their thirty-five
> year heritage.
>
> KISW is half-talk, half music - and doesn't do either
> particularly well right now.
>
>
> > If they implement the changes in my above post, they could
>
> > pull themselves up to a 2.0-2.4 range a lot faster with
> less
> > pain, and have the newfound unique demo that NO ONE else
> > has. If they go up against KISW, to put it bluntly, they
> > WILL get their ASS kicked. How else am I suppose to put
> > that? I know a lot of people on both teams, understand
> the
> > mentaility of each cluster, and can see the writing on the
>
> > wall. I suggest Sandusky becomes to women what KISW is to
>
> > men.
>
> I agree that your thoughts are good ones but again - the
> problem is perception. KLSY has tried to beat KPLZ with
> many different flavors of female-appeal AC for years now.
>
> And has failed.
>
> And will continue to fail as long as Kent and Alan stay on
> in mornings and KPLZ continues its very smart market
> adjustments to stay competitive.
>
> It's time for Sandusky to kick KLSY's A/C format to the
> curb. Maybe Active Rock isn't the answer - but do SOMETHING
> different to get people to head down the dial.
>

 

[LITTLEBOYBLUE]

> MIX 92.5 is on the move again.

I'm trying to reconstruct this whole thing. KLSY for many years was an unquestionable leader in the AC genre around here. In my mind that got changed when two things happened:

(a) They made an attempt to isolate it from KWRM so WARM would be clearly perceived as softer. Until that point both stations co-existed and seemed to be pulling a bit of their own freight. After that, WARM emerged as the leader but strategy took a turn when KLSY no longer held its own.

(b) They blew up heritage morning show. That seemed to be beginning of the end but maybe things were already in decline then??


One possibility ... be the first QUAD station back on dial in Seattle. WARM is Left and Right channel for FRONT of the room ... KLSY (WARM #2) is Left and Right for the BACK speakers. Only have to sell one set of spots!!!

 

[AQH]

KLSY was really grandfathered in as an AC. Once they decided to vacate what they had, it has been impossible to recover. All those women they let get away have found new places on the dial, and KLSY does not have the smarts or the money to get those women back.

This sojourn back into the 80's won't be the last move they make....it can't be....because what they are doing is not unique in the market, nor do they have ANY compelling reason for anyone to stick around.

Despite what others say and given what's in the market right now, rock might make the best sense for them formatically. Given what else they have under the Bellevue roof, they probably won't go that direction. Thus, they will likely conitnue the tri-annual modifications within the contemporary field.

I don't know about everyone else, but I'm waiting for what bushwickbill described as the "unleashing" of the KLSY morning show. I think it would be good to hear how the morning show will be "unleashed" on KLSY.

 

[Jay_F]

> MIX 92.5 is on the move again. Yes there are more
> 80's songs to add variety, but not all the crap you
> hear on JACK. Yes there are new songs, but not the
> rap you hear on KBKS. Yes, there are commercials,
> but not as many as you hear on KPLZ and yes there
> are personalities, but not as juvenile as you hear on
> KBKS.
>
> Mitch is lean and mean in the morning. Even if you think
> he sounds bad my guess is the new More Music mornings
> approach
> will certainly have some appeal compared to the four songs
> an
> hour on KBKS thanks to all the talk or the six songs an hour
>
> on KPLZ thanks to all the commercials. Plus the 80's add
> variety
> compared to the overly wide JACK list. Go ahead and poke
> fun, the
> ratings will tell the story. A lot has changed in this
> market.
> There are new Sheriff's in town in the form of WOLF, MIX and
> KJR.
> KMPS, KBKS, KPLZ and KBSG may be in for a shock, or at least
>
> some better competition.
>


Along the lines of what I was saying on the "What happened to AC" thread...
When a stations niche is to be "not" it rarely or never wins. For example "Not the crap they play on JACK" or "Not the rap they play on KUBE". The "not's" might be polorizing, things that listeners love or hate, but the key is that some do LOVE it, they have passion for it. Stations that position themselves in the middle without any extremes often have no clear identity and a lack of loyal P1 listeners. These stations don't stand out and generally don't get ratings.

 

[TheOriginalLarry]

Killing Me Softly With Their Songs....

> If they did that, it would probably force Leykis off KISW
> which would be nice. However, if they made that move, then
> they're up against a station that has had 35 years of
> reinforcing a consistent station image. Entercom has a butt
> load of on-air talent in that building, an outstanding
> production director,
> a solid promotions staff, a PD/APD with excellent leadership
> skills Not too mention PTs that are willing to die for that
> station.(seriously)
>
> Do you honestly think, Sandusky is capable of getting enough
> talent out in Bellevue to even have a fighting chance
> against KISW? They would have to fire a TON of people and
> bring in a serious bad ass PD from another major market that
> can shake things up BIG TIME. What's more is that's just
> NOT Sandusky's nature to make that move.
>
> Their cluster HATES firing people. They have a lot of NICE
> people at that place. Which is a good thing as far as life
> goes, but as far as winning an Active Rock battle, it's Not
> going to work. Entercom is the cluster that "wimps need Not
> apply". They have no problem kicking you out on your ass if
> you suck and aren't fighting 100%. This is the nature of
> the business and it's probably the way it should be.(I agree
> with entercom's philosophy) Sandusky tries to make radio
> into some kind of legitimate suit and tie business when
> really it's an all out F*&#EN war.

Ummm...I beg to differ. Radio, with all it's competition from nicer places should not be the cutthroat business it's been. If KLSY goes rock, it could even have an advantage if it can establish a quality, long term airstaff and less image tweaking.

Forget active rock. What we need is a 24 hour FM source of some good rockin' thrash metal. Devolved? Otep? Slayer anyone? How 'bout it Sandusky - it would compliment 106.9 PERFECTLY. I just can't stand to hear "Walk Away" Kelly Clarkson anymore....


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"If I were in this business only for the business, I wouldn't be in this business." Samuel Goldwyn

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