'KLU Fallout

[BeleeDat]

Any pre-post-mortem on exiting staff at 'KLU? I wonder if Oasis will keep Scott Roddy...he was moved to Indy from Ft. Wayne in a kindof OM role with continued oversight of WBTU and handling the "new" Oldies format. (And, as an added bonus, moving him kept a few key Ft. Wayne staffers from jumping ship.)

What happens, I wonder? Doesn't look like Russ will be picking up additional properties anytime soon...maybe (in a classic Russ move) they'll bump Jimmy Steele (the PD) to overnights and give Roddy his job back...hmmmm

 

[BobOnTheJob]

In an ideal world, another station would buy the "Intellectual Property" of Oldies 101.9 & transfer it to another frequency. But so far, that only seems to work if Emmis & Radio One are the players (WTLC from 105.7>106.7 & RadioNow from 93.1>100.9). It's hard to believe that Oldies as a format is no longer practical on a full signal when WLS-FM is 1.3 shares out of first place 12+ in Chicago. And they aren't hiding behind a Greatest Hits Of The 60's & 70's banner...I heard them today proudly bragging "Oldies And Nothing But". If WLS-FM can get a 4.8 12+ share in Chicago, someone in Indy can still get a 5-6 share & one would think that there are at least a couple or more full signals that wouldn't mind a 5-6 12+ share no matter what the adult demo.

 

[cspotrun]

In an ideal world, another station would buy the "Intellectual Property" of Oldies 101.9 & transfer it to another frequency. But so far, that only seems to work if Emmis & Radio One are the players (WTLC from 105.7>106.7 & RadioNow from 93.1>100.9). It's hard to believe that Oldies as a format is no longer practical on a full signal when WLS-FM is 1.3 shares out of first place 12+ in Chicago. And they aren't hiding behind a Greatest Hits Of The 60's & 70's banner...I heard them today proudly bragging "Oldies And Nothing But". If WLS-FM can get a 4.8 12+ share in Chicago, someone in Indy can still get a 5-6 share & one would think that there are at least a couple or more full signals that wouldn't mind a 5-6 12+ share no matter what the adult demo.

well said!

 

[bigtime]

Oldies gets listeners but ad agencies don't want them, therefore nobody wants to do the format.

 

[ChiefEngineer]

Oldies gets listeners but ad agencies don't want them, therefore nobody wants to do the format.

But not in Muncie

 

[RDO]

Oldies gets listeners but ad agencies don't want them, therefore nobody wants to do the format.

It's the same thing with the Nostalgia format 20 years ago. Loyal listeners, but agencies didn't want those numbers.

Yes, the format gets numbers, but doesn't always make money. Let it go, already.

 

[cspotrun]

Oldies gets listeners but ad agencies don't want them, therefore nobody wants to do the format.

It's the same thing with the Nostalgia format 20 years ago. Loyal listeners, but agencies didn't want those numbers.

Yes, the format gets numbers, but doesn't always make money. Let it go, already.

and there are some Top-40's, Country, A/C's & N/T's that don't make money either, i won't be "Narrow Minded" and paint ALL those formats as losers, IF you will accept the idea that not ALL "Oldies & Classic Hits" stations lose money and are as viable a format as any, it depends on the market, whether the sales staff "Gets-It" & knows HOW to sell the demographic and how well its programmed, just like any format.

 

[BobOnTheJob]

Oldies gets listeners but ad agencies don't want them, therefore nobody wants to do the format.

Hopefully WGRR 103.5 will see this post before they suffer financial ruin. #2 with a 6.6 share 12+ doing Cincinnati's Greatest Hits.

 

[bigtime]

At one time CHRs could have great 12+ numbers but be written off because those numbers were driven by teens. Nowdays an oldies station can have great 12+ numbers but be written off because those numbers are driven by 55+. Teens are a lot harder to get these days than 55+.

 

[radioho]

There is already an 'oldies' station in Indy - it's called Q95. Many have tried, many have failed to take it's audience away. If agencies want to hit that crowd, they are going with Q. JAK is another option. This town isn't big enough to accommodate a 'deep cuts' station.

The TRUE oldies (50s music) was big 20 years ago because those listeners (who lived that era) were in their 40s and 50s. They are now in their 60s and 70s and listen to talk radio.

Doesn't matter how WELL you do it, it will not sell in Indy. Unless you can find enough Mayberry Cafes' to support it - and they aren't out there. If you're trying to be an Indianapolis station, you can't survive without agency money (except for Byrd who can sell enough CHICKEN to reCOUP his massive losses).

A 5-6 share in this town for oldies? Can't happen in this day.

 

[Hoosierky]

This was filed today, contigent on the approval of the sale:

Educational Media Foundation ("EMF"), the proposed assignee of FM radio station
WKLU(FM), Brownsburg, Indiana1, hereby respectfully requests a waiver of Section 73.1125 of
the Commission’s rules (hereinafter referred to as the "main studio rule") to permit the relocation
of the main studio of WKLU from its location in Brownsburg, Indiana, to the main studio of
EMF’s co-owned station KLVR(NCE-FM), Middletown, California. The proposed studio
location is approximately 3,141 kilometers (1,952 miles) outside of the 3.16 mV/m contour of
WKLU.
EMF proposes to operate WKLU as a "satellite" station of KLVR. WKLU will be part of
a network of radio broadcast stations operated by EMF known as the "K-LOVE Radio Network."

 

[Ted Cramer]

Another issue Oldies stations are dealing with is being in a big transition stage. A lot of what was considered Oldies is now on Adult Standard stations and the Oldies format needs to age the playlist. The people who want to hear the 50's and early 60's will migrate to the Standards stations while the music on the Oldies station needs to retarget itself at the new crop of listeners, 70's and some 80's as that music now qualifies as Oldies...We take requests for our Oldies station on a daily basis for Mellencamp, ZZTop, Peter Gabriel, Huey and The News and a host of other non traditional Oldies artsits...But if you age the format correctly, you would be playing some of their music....

 

[Rowdy1234]

EMF proposes to operate WKLU as a "satellite" station of KLVR. WKLU will be part of
a network of radio broadcast stations operated by EMF known as the "K-LOVE Radio Network."

Was there anything in the paperwork that stated when EMF was taking over the frequency?

I know a lot of people were hoping EMF would originate programming from WKLU's existing studio (who knows they may still do so down the road), but news of the waiver isn't surprising. Although, I did find it interesting that EMF is using a different radio station as WKLU's new "main studio." I was always under the impression that EMF used KLOV Winchester, OR as its main studio for K-Love. KLOV was listed as the main studio on the proposal for 106.7 in Lafayette, and I've heard they use it for ther stations as well.

Has anyone heard of the fate of WIKL once the flip on WKLU happens? It would be nice to see Air1 in central Indiana on 90.5.

 

[ChiefEngineer]

Main Studio Waivers are not as easy as in the past. If youhave true offices at a location even though it originates another station IT can be the Main Studio for location X Y and Z.

 

[Kent]

Not to mention that EMF always files for a Main Studio Waiver, even in the couple of cases where it runs live/local programming. Applying for a main studio waiver doesn't mean you have to operate from a remote studio location; it just gives you the option of doing so.

 

[cspotrun]

Doesn't matter how WELL you do it, it will not sell in Indy. Unless you can find enough Mayberry Cafes' to support it - and they aren't out there. If you're trying to be an Indianapolis station, you can't survive without agency money (except for Byrd who can sell enough CHICKEN to reCOUP his massive losses).
A 5-6 share in this town for oldies? Can't happen in this day.

KLU is a bad example of what a 35+ format can do in Indianapolis, 2 words-KLU had a LOUSY SIGNAL that didn't cover the survey area. i'm responsible for 4 stations one of them being "Oldies/Classic Hits", and i can you it holds it own quite well, not only in Ratings but revenue with the CHR, Country, & N/T or i wouldn't do it. and why wouldn't a station doing Oldies with a good signal do well, MARKET EXCLUSIVE, and LOYAL: listeners who have MONEY. and don't worry about AD Agencies, they are a JOKE, if any of these stations sat back and waited for Agency buys at the drive-thru window they would be broke. they buy 2 stations deep and the rest fend for themselves. you've got to hit the pavement to make money like everybody else. i don't see anyone else trashing a "Format" of any kind on this board,except you and your rants about Classic Hits/Oldies...WHAT ARE YOU AFRAID OF? there are 40+ stations getting into the market, there is certainly room for a station like this in Indianapolis. and believe me there will be one. i don't think the listener needs 2-4 flavors of country,chr and so on, but they've got it, FINE, it waters down the field for THIS format to do very well.

 

[BobOnTheJob]

Is O'Reilly Auto Parts an agency buy? Not a mom & pop operation, yet they're buying WKLU.

 

[hoosier45guy]

Is O'Reilly Auto Parts an agency buy? Not a mom & pop operation, yet they're buying WKLU.

Actually, WKLU advertisers are mostly represented by agencies that are out of town and not aware of the current situation. I hear stuff like National City, White Castle, Panera Bread, Hoosier Park, Horseshoe Casino, M&I Bank, Gander Mountain, Hoosier Lottery, Scott's and 5/3 Bank - all from out of town agencies and just transaction buys off the ratings.

WKLU runs a lot of per inquiry ads: Tax Resolution, Credit Answers, Bare Escentuals, Apatrim, Purity Products etc.

Haven't heard Mayberry Cafe on air at all recently.

They have a few Brownsburg clients still on what they think is their local station like the Marshall Tucker Band Concert promoter, Nelson Jewelers and the used car guy Wright Motors. Too little local direct has really been the problem there.

 

[PTBoardOp94]

O'Reilly Auto Parts is also on a lot of national buys - so if WKLU barters for production music or something, the spots could be coming from there.

But yes, OAP is an agency buy. I think they're based in Louisville.

 

[mouseman]

Indianaairwaves.com 7/28/09: "The new General Manager at Continental Broadcast Group/Indianapolis overseeing Regional Mexican outlets WEDJ-FM and WSYW-AM is Bart Johnson. Johnson was GM of crosstown Oldies WLKU-FM until its was acquired by Educational Media Foundation . Before KLU, Johnson spent a decade in sales at WTTS-FM. Johnson is also a past president of Radio Broadcasters of Indianapolis."