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KLUC vs. KVEG music

J

Jay F

Does anyone else agree that the music on the two LV rhythmics has never been more different than now? Take the song "Get Like Me" by David Banner (one of the best hip hop songs I have heard in a while, I love it). It ranks #1 most played on KVEG but only #85 on KLUC. There are several other hip hop songs that HOT plays more than KLUC, several that KLUC don't play at all.

On the other hand, "Leavin'" by Jesse McCartney, a song much bigger on the pop than rhythmic chart, ranks #6 on KLUC and is not played on KVEG. Other pop songs KLUC plays include "Pocket Full Of Sunshine" and one that really surprises me "Love Song".

KLUC has always been more pop leaning than HOT (except for the WILD 102 era when KLUC tried to become more street)...but now they starddle the pop/rhythmic fence more than ever. They are basically a rhythmic minus the Modern AC (which sister station MIX more than takes care of). Their playlist isn't very different from pop reporter KIIS/LA. In fact, in some ways KIIS is even more rhythmic, for example the David Banner song ranks #10 on KIIS compared to #85 on KLUC.

I think that it's healthy for HOT and KLUC to have become so different musically, they serve two different audiences instead of directly eating into each other.

By leaning pop KLUC makes itself vulnerable to a potential mainstream competitor, a newly launched Top 40/Pop could squeeze KLUC between themselves and HOT. But at the same time, KLUC is so close to being a pop station, they practically take away the need or hole for such a station to come on in the first place.
 
I beg to differ on KLUC. I like the station and they're well executed. As for KVEG, they're good, but not to the level of that of a KPWR-esque station.
 
In the last Arbitrend both stations are tied for 5th place (4.2) with KLUC down almost a full share from the Winter book (5.1). Mix is also down but remains 4th in 12 + numbers... Any one know how these stations break down in their respective demos?
 
Plays Well With Others said:
In the last Arbitrend both stations are tied for 5th place (4.2) with KLUC down almost a full share from the Winter book (5.1). Mix is also down but remains 4th in 12 + numbers... Any one know how these stations break down in their respective demos?
Click to expand...

In 18-34, HOT is tied for #1 with Spanish language KISF. KLUC was #3. HOT was stable and KLUC went down around a share. MIX went down just over a share and ranked #6.
 
The question still begs to be answered.... what about a Mainstream Top 40 to take on both KLUC and KVEG, while stripping some of the lower end of the Mix 94.1 audience? Is the Party even a factor at this point?
 
Rockin Rob said:
The question still begs to be answered.... what about a Mainstream Top 40 to take on both KLUC and KVEG, while stripping some of the lower end of the Mix 94.1 audience? Is the Party even a factor at this point?
Click to expand...

KLUC is close to being a mainstream Top 40..so close that there isn't much of a void for the format now. However if one did come on KLUC would be vulnerable. On the other hand, KVEG would lose little audience. The hip hop fans who listen to 97.5 would have little interest in a mainstream.

PARTY is a Rhythmic AC that plays 80s, 90s, 00s, and recurrents. They play a few currents, but not enough to attract the CHR crowd. With Kraddick and Seacrest (in two weeks), mainstream Top 40 might seem like an option. But Clear Channel was the last company that attempted the format in this market and they probably aren't in any hurry to try it again.
 
Rockin Rob said:
The question still begs to be answered.... what about a Mainstream Top 40 to take on both KLUC and KVEG, while stripping some of the lower end of the Mix 94.1 audience? Is the Party even a factor at this point?
Click to expand...

Been saying the same thing for 3 plus years...everytime I visit, it's so obvious the market needs a mainstream top 40. Find me some investors and a decent signal, I'll beat em both within a year!
 
For all intense purposes KLUC is Vegas' mainstream top 40...they do it because THEY can...the station makes about 15 mil a year, hot makes 5...HOT no longer has Mike P and it is killing them....If you truly break down the numbers and take out HOT's huge african american audience, there's nothing to sell...what does the other 70% listen to?...HOT at times has "watered" their product down to KLUC's level...and a station thats supposed to be "todays hottest music" should NOT play "old school" leave it to the old farts....2 things HOT does GREAT though...like KLUC they are live 24/7 and they spend money on marketing their station...I applaud them for reaching out to their audience and localizing...that's why they are still in the game...CBS stands for cant buy sh**, and doesnt care about marketing and protecting their.product like they should, and cheap channel either does national contesting, which is a joke...might as well buy a lottery ticket, better chances to win there...or they do no contesting at all because radio doesnt care about their audience anymore....if they did they would wake up.....and as for Party...they got Seacrest...the 1 daypart that will pull numbers...everything else sucks...one local guy and a jacked up format...lotta black hole, mid-charting burned out records there...a watered down version of KLUC...they dont get it! KLUC was at one time a watered down version of Wild 102...The party is so easily fixable...If i was a salesperson there, i would sell the hell outta Seacrest! Like him or not, he's known by more people than any radio person in this market far!
 
Wow is someone really mis informed or just buying into the CBS propaganda ....I'm a big fan of Mike P but If Vegasradio really really knew anything, you would know that HOT continues to have Hotter numbers than kluc in almost all demographics.. and have very nearly caught up to kluc in billing ... and by the way, 15M billing is kluc's wildest dream... You are not even close Vegasradio... as for Hot's huge AA audience... oh my... did you know KLUC has about 12,000 more AA listeners in that giant cume...Which HOT is in striking distance... Cmon VegasRadio before you start quoting numbers learn to read a book... or just stick to opinions!
 
How does HOT do amongst Hispanics and whites? What I said was "once you take out their huge number of african american listeners"....Once the numbers are broken down....whites and hispanics do make up about 85% of the population....
Is Hot's morning show doing better without Mike P...no! He is a huge talent who will continue to be missed. I don't work for CBS, so if I did, I surely wouldn't be talking about his talent in a positive way. Mike, like ex KLUC's Chris Tracy has a "gift" A talent who can walk many fine lines and appeal to the masses. I also praised HOT for being live 24/7, and the local contesting they do...$1000 Thursday etc.
There are many numbers you don't see like KLUC NTR numbers (non-tradional revenue) that I do get to see. I don't work for anyone. I didn't side with anyone. When HOT makes more $$$, they may get close to KLUC one month or two, but not continously. Is HOT beating KLUC now that Mike P is gone? NO! He was their only chance! He is the best talent that station has ever had. From nights to mornings...if they would have paid to keep him, they would have outbilled KLUC...I am truly surprised they haven't picked up Chris Tracy yet....
 
Couldn't agree with you more that Mike and Chris have lots of talent... don't know Chris but Mike is starting to do good with his comedy carreer... I think the issue here is more of the perception that KLUC is this killer station and all others just follow... the facts are different...

for example in 18-34 the history supports the opposite...
Spring 07 HOt 7.3 Kluc 6.8
Summer 07 Hot 7.4 KLUC 6.5
Fall 07 Hot 12.0 Kluc 8.5
Wi 08 Hot 7.9 klucn 8.4
Hot has a very sizeable english speaking hispanic audience that was under sampled in the last book.

At any rate i'm just making the point that KLUC is far from "dominant".
 
Hey FYI Vegasradio... no Vegas station bills 15 million and KLUC isn't even in the top 3. Last time I checked it was the 25-54 stations like Mix, KWNR, Sunny and Spanish at the top.
 
Which means a station that bills over 15 million dollars doesn't mean that we live in a big market, unlike NY & LA, among 30 others.
 
Hot 97 fell over three full points in one quarter? by looking at your numbers it seems the rhythmic/CHR competetor KLUC has leap frogged over the HIP HOP/ R&B Hot 97...The numbers here in the Bay Area has shown the same thing with Wild 94.9 jumping over our HH/R&B station KMEL? What gives? Is the Hip Hop/R&B format losing some steam?
 
Fastphilly said:
Hot 97 fell over three full points in one quarter? by looking at your numbers it seems the rhythmic/CHR competetor KLUC has leap frogged over the HIP HOP/ R&B Hot 97...The numbers here in the Bay Area has shown the same thing with Wild 94.9 jumping over our HH/R&B station KMEL? What gives? Is the Hip Hop/R&B format losing some steam?
Click to expand...

It was a fluke for HOT to be that high in the Fall book. They are back in their normal range. In last month's trend KLUC fell a share 18-34 and HOT is back on top. They are both doing well. There is room for both of them, especially because they are different from each other.
 
I think both stations serve there audiences fairly well. Face it, radio is a business. Money IS the bottom line, like or not. With a recession going on, even more so. There's good and bad to both stations. When people have said the suck because they dont play local music dont know what they are talking about. It's not their job to. If you want to be mad at a radio station for NOT playing local music blame KUNV. That station USED to cater to the students and be a center for people to go on to bigger and better things in the music business. Joel Habbershaw was an alum and went on to be a record exec. Dino was a singer with a few hits. More importantly, Jimmy Kimmel got his start there!(Western HS class of 85) KUNV used to play local music when it was student run. It should be again, but they serve some old fart, not the community. We already have a jazz station, yet the do what they want.
Now back to KLUC vs. KVEG....KVEG is hipper...but they need Chris Tracy for mornings bigtime! KLUC is killing them in mornings and nights....
KLUC is hurting because with Chris Tracy gone, they dont have credibility. John Q is good in overnights, but still a rookie. JB just can't keep his mouth shut and continues to play his favorite stale music on the funky 4, with same boring dull show open, etc. Lucky for KLUC, BOB is silencing KVEG at night. Fact is, when people tune in at night, they wake up with you in the morning. I dont get KVEG's slogan of "todays hottest music" followed by an old 80's or 90's song...Both stations are stale at times and not what they should be. Where KLUC could use a music test for "burn." KVEG needs to stick to what they do best, and not play old music.
 
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