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KLWB flipping again?

J

Johnny Marchese

On Friday afternoon they started running promos saying the "NEW" Snap 103.7 was coming. At the same time KOGM was off the air, then at around 5pm Kool was back but sounded stronger, must have made the move to KLWB's stick. I'm guessing the classic hits will stay at 107.1, and 103.7 will be where they do something else.
 
On Friday at 11 am, I noticed the format sounded more like rock. The RDS also changed to mention the best hits of the 60s, 70s, and 80s. They also mentioned that on the air. It sounded like an oldies/classic rock mix. I heard Cashmere by Led Zeppelin and The Beach Boys in the same hour. I also heard More Than A Feeling from Boston. Not sure about any KOGM changes.
 
For what it's worth, the liners promoting the "new" Snap 103-7 are voiced by Rich Van Slyke. He voiced Rock 93.7 for a few months before it flipped to Red (Chris Corley was the station's voice from sign-on until they switched to Rich.) Rich is mostly known as a rock/classic rock VO; he also voices Rock 93.9/Jackson MS and WGRD/Grand Rapids, among others.

Could Snap be heading into a pure classic rock direction, leaving the pop stuff for Kool?

Also, I notice that Delta's 105.3/KXKW in Simmesport changed calls to KSLO-FM back in January.
 
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