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KMAX-FM 95.7

S

SFRadioDude

Guest
This is a great FM Radio Station with an upbeat and different approach to the music of the 70's and 80's.
Now they should try to get rid of the KZBR-Fm call letters and use KMAX-FM but some station in
Pasadena has it.
 
> This is a great FM Radio Station with an upbeat and
> different approach to the music of the 70's and 80's.
> Now they should try to get rid of the KZBR-Fm call letters
> and use KMAX-FM but some station in
> Pasadena has it.

Not for a long time now, my friend.

KMAX/107.1 Arcadia changed call letters to KLYY in 1996 when they became Modern Rock "Y107". The call letters changed again, to KSSE, in 2003 when Entravision moved the "Super Estrella" format there.

The KMAX call letters moved to an AM station in Colfax, Washington when the Arcadia station gave them up.
<P ID="signature">______________
</P>
 
> > This is a great FM Radio Station with an upbeat and
> > different approach to the music of the 70's and 80's.
> > Now they should try to get rid of the KZBR-Fm call letters
>
> > and use KMAX-FM but some station in
> > Pasadena has it.
>
> Not for a long time now, my friend.
>
> KMAX/107.1 Arcadia changed call letters to KLYY in 1996 when
> they became Modern Rock "Y107". The call letters changed
> again, to KSSE, in 2003 when Entravision moved the "Super
> Estrella" format there.
>
> The KMAX call letters moved to an AM station in Colfax,
> Washington when the Arcadia station gave them up.
>
Well, actually, they could use the calls if no other FM station is using it - from what I understand the same calls can be used across the different services. There are many examples of AM's and FM's and TV's having same calls in different cities. Three I can think of quickly are KSTE (AM in Sacramento, FM in Houma, LA - both owned by CC), KBDB (AM in Reno NV, FM in Sacramento - which is another Jack knockoff, different owners on both), and the KMAX call letters are used by TV channel 31 in Sacramento - owned by Viacom. One more is KCBS - AM in SF, FM in LA, and TV in LA - all under the Viacom umbrella.

I'm no expert on this, and it's been a while since someone told me the rules regarding call letters. Please enlighten if you know more...
 
> > KMAX/107.1 Arcadia changed call letters to KLYY in 1996
> when
> > they became Modern Rock "Y107". The call letters changed
> > again, to KSSE, in 2003 when Entravision moved the "Super
> > Estrella" format there.
> >
> > The KMAX call letters moved to an AM station in Colfax,
> > Washington when the Arcadia station gave them up.
> >
> Well, actually, they could use the calls if no other FM
> station is using it - from what I understand the same calls
> can be used across the different services. There are many
> examples of AM's and FM's and TV's having same calls in
> different cities. Three I can think of quickly are KSTE (AM
> in Sacramento, FM in Houma, LA - both owned by CC), KBDB (AM
> in Reno NV, FM in Sacramento - which is another Jack
> knockoff, different owners on both), and the KMAX call
> letters are used by TV channel 31 in Sacramento - owned by
> Viacom. One more is KCBS - AM in SF, FM in LA, and TV in LA
> - all under the Viacom umbrella.
>
> I'm no expert on this, and it's been a while since someone
> told me the rules regarding call letters. Please enlighten
> if you know more...
>

If they cannot get KMAX, there are other combinations. Example:
KKMX
KMXX
KMMX
KXXX (?) FORMERLY X-100!!
KXAM ( Dyslexic MAX ) sorry for any spelling errors.

Keep in mind, I did not research to see if these are taken. But a powerhouse like Bonneville or any of the other big boys can always wrangle and negotiate to acquire call letters fom other stations if needed.

Emmis did that with the KXXX-FM letters. They got the calls from a station in a small in town, I believe, in Illinois. They swapped KYUU for KXXX.
 
keep stroking that pd just the way he likes it.... its not a different approach by any means dude.... some suit jumped at the chance to be like everyone else.


> This is a great FM Radio Station with an upbeat and
> different approach to the music of the 70's and 80's.
> Now they should try to get rid of the KZBR-Fm call letters
> and use KMAX-FM but some station in
> Pasadena has it.
>
 
Yep, hearing Gordon Lightfoot followed by Alanis Morrissette followed by Imagine by John Lennon! Wow! I'm pumped!

> keep stroking that pd just the way he likes it.... its not a
> different approach by any means dude.... some suit jumped at
> the chance to be like everyone else.
>
>
> > This is a great FM Radio Station with an upbeat and
> > different approach to the music of the 70's and 80's.
> > Now they should try to get rid of the KZBR-Fm call letters
>
> > and use KMAX-FM but some station in
> > Pasadena has it.
> >
>
 
big610 wrote:

> If they cannot get KMAX, there are other combinations.
> Example:
> KKMX
> KMXX
> KMMX
> KXXX (?) FORMERLY X-100!!
> KXAM ( Dyslexic MAX ) sorry for any spelling errors.
>
> Keep in mind, I did not research to see if these are taken.

You can check call letters in moments at Radio Locator or the FCC's website.

KKMX = Tri City, Oregon
KMXX = Imperial, California
KMMX = Tahoka, Texas
KXXX = Colby, Kansas
KXAM = Mesa, Arizona

Stations and group owners will very rarely "buy" the rights to call letters from another station; it's much cheaper to just take a crummy combination of call letters (such as KZBR) and brand the station however you want (such as "The Bear" or "95.7 MAX FM").

DJ
 
> big610 wrote:
>
> > If they cannot get KMAX, there are other combinations.
> > Example:
> > KKMX
> > KMXX
> > KMMX
> > KXXX (?) FORMERLY X-100!!
> > KXAM ( Dyslexic MAX ) sorry for any spelling errors.
> >
> > Keep in mind, I did not research to see if these are
> taken.
>
> You can check call letters in moments at Radio Locator or
> the FCC's website.
>
> KKMX = Tri City, Oregon
> KMXX = Imperial, California
> KMMX = Tahoka, Texas
> KXXX = Colby, Kansas
> KXAM = Mesa, Arizona
>
> Stations and group owners will very rarely "buy" the rights
> to call letters from another station; it's much cheaper to
> just take a crummy combination of call letters (such as
> KZBR) and brand the station however you want (such as "The
> Bear" or "95.7 MAX FM").
>
> DJ
>
i don't think they will change there call letters, it seems boneiville keeps there call letters when they switch to a jack like station, for example the Phoenix station is still kklt and the st louis station is still wssm<P ID="signature">______________
xxnate_doggxx (at) myway (dot) com
</P>
 
> Well, actually, they could use the calls if no other FM
> station is using it - from what I understand the same calls
> can be used across the different services. There are many
> examples of AM's and FM's and TV's having same calls in
> different cities. Three I can think of quickly are KSTE (AM
> in Sacramento, FM in Houma, LA - both owned by CC), KBDB (AM
> in Reno NV, FM in Sacramento - which is another Jack
> knockoff, different owners on both), and the KMAX call
> letters are used by TV channel 31 in Sacramento - owned by
> Viacom. One more is KCBS - AM in SF, FM in LA, and TV in LA
> - all under the Viacom umbrella.
>
> I'm no expert on this, and it's been a while since someone
> told me the rules regarding call letters. Please enlighten
> if you know more...

There is a provision in FCC regs which allow calls to be shared between different owners, provided they only appear on one station of each type (AM, FM, TV, LPTV, CA). All that is necessary is that the "first holder" of a call submit a waiver to the FCC with the application of the station which wishes to use its calls.

If the stations are co-owned -- like your examples of KCBS and KSTE above -- the FCC allows it with a simple application.

In this case, the AM in Washington state is the "first holder" so Viacom must have gotten a waiver from them when they changed the calls on Sacramento channel 31. Thus Bonneville would need a waiver from that same station. The question is whether or not they would go after those calls.<P ID="signature">______________
</P>
 
> > Call letters are only announced once an hour anyway, and when they don't match the format, they're usually speed-whispered. In the 90s, "Big 98.1" remained KABL-FM. They finally went to the "K-Big" branding and switched call letters to KBGG, but I think that was because Clear Channel acquired the station in merger with AM/FM, so they didn't mind sharing the brand with another station in their stable (KBIG in LA). Then after they switched to "Kiss-FM," they remained KBGG for awhile - they just recorded an announcer saying it really fast. As for Max-FM, with all the "Mix" stations out there, it will probably be hard to find an unused combination with M and X.

big610 wrote:
> >
> > > If they cannot get KMAX, there are other combinations.
> > > Example:
> > > KKMX
> > > KMXX
> > > KMMX
> > > KXXX (?) FORMERLY X-100!!
> > > KXAM ( Dyslexic MAX ) sorry for any spelling errors.
> > >
> > > Keep in mind, I did not research to see if these are
> > taken.
> >
> > You can check call letters in moments at Radio Locator or
> > the FCC's website.
> >
> > KKMX = Tri City, Oregon
> > KMXX = Imperial, California
> > KMMX = Tahoka, Texas
> > KXXX = Colby, Kansas
> > KXAM = Mesa, Arizona
> >
> > Stations and group owners will very rarely "buy" the
> rights
> > to call letters from another station; it's much cheaper to
>
> > just take a crummy combination of call letters (such as
> > KZBR) and brand the station however you want (such as "The
>
> > Bear" or "95.7 MAX FM").
> >
> > DJ
> >
> i don't think they will change there call letters, it seems
> boneiville keeps there call letters when they switch to a
> jack like station, for example the Phoenix station is still
> kklt and the st louis station is still wssm
>
 
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