KMAX to lose their CW affiliation

[Y2kTheNewOldies]

Eight CBS Stations To Ditch CW And Go Independent This Fall

Eight CBS Stations To Ditch CW And Go Independent This Fall

deadline.com

Some of this is tied to KMAX not airing LIV due to the CBS Sports contract that airs on KOVR CBS Sacramento.

Also Nexstar the owners of KTXL Fox 40 own the majority of the CW and likely to move to a subchannel of KTXL Sacramento.

 

[Y2kTheNewOldies]

Like in the Bay Area boards there has been talks to make KBCW, KBHK-TV. However that does not work anymore given that for stations like KMAX and KBCW they would have to be renamed after the primary CBS O&O in the area and a plus in the branding.

It's like asking KMAX to get the KRBK-TV letters back not going to happen now that Nexstar owns the KRBK-TV call letters in Missouri for a Springfield, MO Fox affiliate.

KRBK | Nexstar Media Group, Inc.

www.nexstar.tv

 

[Sammi Brie]

Like in the Bay Area boards there has been talks to make KBCW, KBHK-TV. However that does not work anymore given that for stations like KMAX and KBCW they would have to be renamed after the primary CBS O&O in the area and a plus in the branding.

It's like asking KMAX to get the KRBK-TV letters back not going to happen now that Nexstar owns the KRBK-TV call letters in Missouri for a Springfield, MO Fox affiliate.

KRBK | Nexstar Media Group, Inc.

www.nexstar.tv

The difference is that KBHK is an available call sign. (And KMAX is superior than KRBK in terms of building a station identity.)

 

[Y2kTheNewOldies]

The difference is that KBHK is an available call sign. (And KMAX is superior than KRBK in terms of building a station identity.)

True and KMAX has been in Sacramento for 25 years compared to when KRBK was in Sacramento for 14 years.

 

[Y2kTheNewOldies]

So far KMAX is the first among soon to be former CW affiliates owned by Paramount to get a new Logo. Yes this is how Paramount did for KPIX, WCCO, WBZ, WJZ and KCAL for the primary CBS affiliates.