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KMBY Tries Something Different

M

marko83

KMBY in Santa Cruz is now airing a half hip-hop half alternative format. Interesting idea. I don't know how well it will sell. Any thoughts?
 
Dunno.. Seems to be a more marketable version of Sirius' Faction Format..

I agree though that alternative radio does need to do something different in order to remain viable, and a format such as this may do the trick in some markets... KMBY (Santa Cruz X 1039) is from the looks of it going after some of the male numbers from the number 1 rated KDON..
 
I recently have been putting some alternative rap songs into our rotation. Fort Minor Remember the Name was a #2 track in December.
 
There is some crossover between some rock and hip hop fans. It may work out really well.
 
I will give them credit for putting on a format that's NOT targeting 25-54 year olds only. People wonder why radio is dying...no one is trying to attract the 18-24 demo...sure they may not be where the money's at...but they will be in a few years.
 
Hip Hop songs from artists like De La Soul, Arrested Development and even Public Enemy used to garner airplay on WDRE back in the late '80s through early '90s, but there's no way in hell, if I'm programming an Alt-Rock station, that I'd add gangsta rappers like 50 Cent or Ludacris to my playlist!! However, I would add rappers that have cross-appeal like Outkast, Kanye West and (maybe) even Jay-Z.
 
This was done back in the early nineties by programmer Keith Clark (now in Pittsburgh) at the Pop station he was programming in Cleveland. I can't remember the call letters, but as grunge started to hit it big alongside the hip hop from back then, he would alternate the two. I think he also worked in some R&B, too, with the idea of calling it "Pop, Rock, & Soul" or somesuch. I don't remember it being very successful, but I cheered him on for being creative.

Jim Kerr
Pollack Media Group
 
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