Speaking of 98.5 KNBQ, is it STILL putting out "Jingle Bells," "The Christmas Song" and "Rudolph the Red-Nosed Reindeer"? Or is it off the air now? Would be interesting to have a Q103.3/98.5 simulcast with country. Maybe a lighter AC to compete against KXXO and KSWW, and geared towards coast residents. I could even see an AAA station there. Too many ideas for the South Sound.
It seems odd to me that it's been stunting for such a long time. But the last time I checked, the owner of KNBQ AND KMCQ is also the owner of KSWW, and I'm betting he probably wants to hold onto it so no format can pull listeners away from any of his other stations. That's just my amateur analysis, though.