TexasTom said:Bongwater said:Secondly, how much is 104.5 going to cost? I don't think it's going to be cheap. And it shouldn't be, considering how much was spent to get the station up here.
How much it cost for First Broadcasting to move KMCQ to Seattle/Tacoma is essentially irrelevant to what the station is worth today. First Broadcasting has been working this particular move in for a very long time, and since they started the effort, station valuations have dropped quite dramatically. The likelihood that they will ever get the return that they originally planned for on this particular investment is nil. The money that they spent is a sunk cost...it's gone, and shouldn't matter when they consider what sort of selling price they would accept for KMCQ.
What does -- or should -- matter are two things: 1. How First Broadcasting expects station valuations to change in the next few years, and 2. What else First Broadcasting could do with the money.
For an analogy, consider what you'd do with a house in Las Vegas that you bought three years ago for $500,000. Today it is worth, perhaps, $225,000. Are you going to wait to sell it until the value returns to $500,000...something that might not occur for twenty years? Probably not...if you can get rid of it, you will...and you'll accept the loss to get out from under a rotten investment.
Bongwater said:TexasTom said:Bongwater said:Secondly, how much is 104.5 going to cost? I don't think it's going to be cheap. And it shouldn't be, considering how much was spent to get the station up here.
How much it cost for First Broadcasting to move KMCQ to Seattle/Tacoma is essentially irrelevant to what the station is worth today. First Broadcasting has been working this particular move in for a very long time, and since they started the effort, station valuations have dropped quite dramatically. The likelihood that they will ever get the return that they originally planned for on this particular investment is nil. The money that they spent is a sunk cost...it's gone, and shouldn't matter when they consider what sort of selling price they would accept for KMCQ.
What does -- or should -- matter are two things: 1. How First Broadcasting expects station valuations to change in the next few years, and 2. What else First Broadcasting could do with the money.
For an analogy, consider what you'd do with a house in Las Vegas that you bought three years ago for $500,000. Today it is worth, perhaps, $225,000. Are you going to wait to sell it until the value returns to $500,000...something that might not occur for twenty years? Probably not...if you can get rid of it, you will...and you'll accept the loss to get out from under a rotten investment.
Sure would hate to be an investor in First Broadcasting knowing that......
FMSteve said:The smartest move here is for CC to simulcast Sports Radio. Demo will be 18-49 male, will expand it's reach, and pull the pants off of KIRO-AM.
FM Sports does not work most of the time especially when they have to compete with other Sports stations If they were the only sports stations then they might have a chance.
raydioheadfm said:FM Sports does not work most of the time especially when they have to compete with other Sports stations If they were the only sports stations then they might have a chance.
Um, where have you been? There are a number of FM sports outlets, including 2 on FM in Boston with a combined 12+ share of nearly a 7 share...Sports FM is #2 12+ in Detroit...and CBS has newer FM sports in Dallas, Baltimore and just launched in Pittsburgh. FM is an emerging platform for all variations of talk.
FMSteve said:KIRO can encode the AM PPM separately during those periods of sports play. This will drive Arbitron nuts but it has to be done and hopefully they will go aloing with this approach.
raydioheadfm said:Um, where have you been? There are a number of FM sports outlets, including 2 on FM in Boston with a combined 12+ share of nearly a 7 share...Sports FM is #2 12+ in Detroit...and CBS has newer FM sports in Dallas, Baltimore and just launched in Pittsburgh. FM is an emerging platform for all variations of talk.
e-dawg said:KKRV Winachee have to downgrade or relocate their transmitter. Is this correct?