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KMCQ Ratings

R

RadioEatsItsYoung

Guest
Someone had asked about KMCQ's ratings and of course they're not encoded, but I noticed that KMCQ is showing up on Scarborough data. So if you look at 18+ (Scarborough won't show anything under 18), here's what it looks like:

Cume: 97,855
Average Persons: 2,557
AQH Rating: .1

It's in there with KPTK, KDDS, KIXI, etc.

The registered 111 respondents (out of 3527) and shared the most audience with KJR-FM, KZOK, KRWM, KJAQ and KKWF. Not bad for a station without any promotion!
 
I believe the other stations mentioned have more than 0.1! I also believe the margin of error is + or - 0.5, which would seem to derail the whole thought.
 
Indeed, an average person number in the 2,500s would fall into the statistical margin of error range. Some of the school campus stations in the market pull average person numbers well over 100K.

As much as some of you would like this move-in amount to something from a format standpoint because you personally like oldies or feel the genre still has legs, clearly that isn't the intent with this operation.
 
TVradioguru said:
As much as some of you would like this move-in amount to something from a format standpoint because you personally like oldies or feel the genre still has legs, clearly that isn't the intent with this operation.
Click to expand...

+1. Doesn't matter, tho.

Like Santa Claus, the Tooth Fairy, a winning season for the Mariners Superman and other imaginary things, people believe that if they post enough about it on this board KMCQ will morph into a full-blown KBSG.
 
Let's say you own an oil well. Well, you don't actually own a working well, what you own is a piece of paper that predicts there is oil - IF you drill. It even has an 'expert' opinion about how many of gallons of oil the well will yield. Now, you could drill a pilot or test well and get a better idea of what's really there. But really what you want to do is SELL the well. So, question, is the 'potential' of the well worth more - what it COULD produce- OR- is the actual 'test data' of what it is really capable of actually producing make it worth more? On the one hand you are selling 'potential' - and on the other 'actual delivery'.

KMCQ is all potential right now - likely because the owners believe that position will fetch a higher price.
 
SRP said:
TVradioguru said:
As much as some of you would like this move-in amount to something from a format standpoint because you personally like oldies or feel the genre still has legs, clearly that isn't the intent with this operation.
Click to expand...

.....people believe that if they post enough about it on this board KMCQ will morph into a full-blown KBSG.
Click to expand...

But they're ALMOST right - there IS a KBSG on 104.5 MHz......

http://www.radio-locator.com/cgi-bin/finder?call=kbsg&x=15&y=6&sr=Y&s=C
 
I have heard that the VC guys in Boston who staked the Dallas engineers have taken the station back and are shopping it aggressively. To date, no takers--no bites!

There is a lesson in the KMCQ situation: Upgrades and move-ins are no longer "shoe-ins."

The format change at KBSG cast a decent sized audience adrift. 'No surprise people have found 104.5. It has a decent signal and the South Sound is good oldies country. As recently, as five years ago KMCQ would be hailed as a successful move-in and be considered a player in the Seattle Tacoma market.

In 2010 a free-standing radio station no longer scales.

Since none of the groups currently operating in the region have grabbed the license, I suspect we'll be listening to that computer a while longer. Things are much too unstable now for anyone to take on another property.

It will be interesting to see how things play out.
 
Qualitative and non-PPM numbers have been available for some time with KMCQ. The station rates a bit lower than it did when a high school owned the frequency. It is not a factor in the market.
In PPM, midday listening is key for a music station and it does not have the power to penetrate most buildings at under 10Kw. In PPM it is possible the station would not do better than a stream of KCMS or KEXP. May be why they don't encode and no one is buying. It could be okay as a spoken word station, not needing office listening.
 
RG-

I agree on the spoken word aspect. It seems one of the AM sports stations would be a good fit- if the price was right. DDB- do you have any idea what the asking price is?
 
Agree 100%. FM sports draws a younger crowd. Look at markets like Detroit where FM sports is number one. Even in smaller markets where sports teams are not a big deal, sportradio gets 18-34 men on FM. Perfect simulcast partner for KJR or for KIRO, where weekend games are king and in-office makes little difference. Got to think the station value is around 5-8 million at best. Five years ago you might have recieved 4 times that.
 
I Have heard KMCQ being played in a convience store, a liqour store and a post office. So some people are listening. But I am sure it will change to some kind of talk radio. There are several HD signals that are talk. What a waste. As if there is not enough blabbing on the radio.

Speaking of HD radio in Seattle. KZOK HD2 Deep Cuts. Deep cuts my ass. They play the same songs as the regular signal. Actually, the regular signal probably plays more deep cuts. Stairway to heaven is not a deep cut. KJR HD2 plays 60's and 70's just like KJR1. Why get rid of the 80's music they had before?
The programming variety on HD Radio is a huge disappointment.
 
I do agree, that some HD radio channels should be used for deep cuts. Where on the radio dial are you gonna find some rare hits from Utopia, or some selections from Styx I?
 
thanks for the info on the HD channels.....sounds like KZOK HD is a joke, just like their regular classic rock hits format........ i think KMTT has an all blues HD channel, which sounds good and KMPS has a country gold hit format, which probably is crap.

if you boys want a good deep album rock format, check out XM/SIRIUS "DEEP TRACKS". this channel delivers w/ great knowledgable air staff. i guarantee it . also, several other good rock channels on XM/S. well worth the 12.00 per mo, and the $30.00 + per reciever.

-scott (making all the AM/FM corporate people cringe when i promote XM/SIRIUS here)
 
radioguy123 said:
Agree 100%. FM sports draws a younger crowd. Look at markets like Detroit where FM sports is number one. Even in smaller markets where sports teams are not a big deal, sportradio gets 18-34 men on FM. Perfect simulcast partner for KJR or for KIRO, where weekend games are king and in-office makes little difference. Got to think the station value is around 5-8 million at best. Five years ago you might have recieved 4 times that.
Click to expand...

Damn....somebody missed the memo at 1820 Eastlake.....
 
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