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KMGL History and Transtar Format 41 in the mid 1980's

I also posted a topic on the "Soft AC/Easy Listening/Adult Standards" board redirecting to this board because I believe someone from the Easy Listening/Adult Standards board would knew about Transtar Format 41 and how Dial Global is the company today that can directly traced it's root back to Transtar Format 41 as it was discussed in this topic about Transtar Format 41 that was created back in Fall 2009 on the Soft AC/Easy Listening/Adult Standards board.

The article about KMGL on Wikipedia lacks a lot of information since KMGL was never a notable AC station in the nation since it served a small city (a small radio market) in the nation a.k.a. Oklahoma City and is owned by a private-held Pittsburgh-based radio corporation a.k.a. Renda Broadcasting (founded by Tony Renda), IMO. Although, I found KMGL to be very decent AC station out of the midwest that features music from Rod Stewart, Elton John, The Eagles, and Chicago to Katy Perry, Kelly Clarkson, Adele, Black Eyed Peas, and Taio Cruz as of today besides other Renda AC's as well, along with other Soft AC's/AC's in the nation.

On Wikipedia, I have seen the KMGL article being edited a few times, but it looks like its more accurate now, although there's still not a lot of details in the history. Taken from the Wikipedia article just now,

"The station began broadcasting in 1965 in Oklahoma City and was known by the call letters KOFM. It was a Top 40 hits station. On June 2, 1986 KOFM became KMGL and changed formats to Transtar's Format 41. Over time KMGL became a fully live adult contemporary formatted station under the direction of PD Charlie Cooper and current morning personality Steve O'Brien. KMGL has been one of Oklahoma City's top rated stations since the mid 80's."

Anyways, here are my questions? (I would appreciated very much if someone knows and/or have any of the information/contents.)

1. Does anybody here know what the Transtar Format 41 sounded like in 1986? Is it an Easy Listening/Adult Standards that plays songs by artists like Barry Manilow, The Carpenters, Barbra Streisand, and such at the time? Or is it a Soft AC that plays songs by artists like Phil Collins, Michael Jackson, Chicago, and such at the time?

2. Does anybody know the ownership history of KMGL before it fell under the ownership of Renda Broadcasting? And when did Renda acquired/bought KMGL?

3. Does anybody know a place where I can look at KMGL's playlist from the mid 80's, late 80's, and early 90's?

4. Does anybody have KMGL airchecks earlier than 1999? Perhaps from the mid 1980's, late 1980's, and early 1990's. I found some of KMGL airchecks including one as early as 1999 on ****************.

5. Were KMGL ever advertised on TV commercials before? If so, does anybody have recordings of it?

About me: (I just add all of this just in-case some of you are curious about me. You don't have to read it it's not about this topic.)

I was born in 1992 in Oklahoma City. I moved to Irving (which is in Dallas) when I was 11 in 2003. I didn't really start listening to music on the radio till I was 11 in 2003 which is the time I moved to Irving and that's when I actually start listening radio, adult contemporary radio, the so-called "soft rock" radio. I start listening to 103.7 KVIL, the local AC in DFW, which is a very popular AC in the nation a few decades ago. 103.7 KVIL later rebranded as The New 103.7 Lite FM when I was 13 in 2005 right after Christmas though they still kept the KVIL callsign. Around that time my parents still visit OKC a lot and I since I already started listening to AC's at that time, I also listened to Magic 104.1 KMGL, the local AC in OKC, which is a great AC at that time and still a great AC now, when I'm in OKC. Except these days, my parents rarely goes to OKC anymore, just once in a while, usually once or twice a year.

Today, KVIL is a terribly programmed AC and I wished I still live in OKC to listen KMGL over-the-air everyday without having to rely on the internet, Wi-Fi, or a smartphone device, err... it's not even a smartphone device. Rather than having an iPhone with expensive data plans to listen to much better programmed AC's including KMGL, I have an iPod Touch to listen to other good AC's nowadays including KMGL, WMGF, WLMG, and WLYF. There are other AC's that I didn't really bother trying to listen to including WMGC, WLQT, KOST, KSNE, etc. Though it would be nice to have a smartphone plus data, then I would be streaming these AC's even when I'm not at home, college, or the library. It's nice to have an iPod Touch because I can listen to these AC's through the internet through Wi-Fi while I'm at home and at college except not while I'm driving to college or home.

I used to listen to Hot AC for a time, but got tired of it and got back into Soft AC's/AC's. I started listening to Mix 102.9 (KDMX) when I was around 13 in 2005, though it's not something I'm really deep into to, I'm still a core AC listener at the time. Around the time I was a sophomore, junior, and senior in high school when I was around 15-18 around 2007-2010, I was a lot more into Hot AC though I alternate back and forth between Soft AC/AC and Hot AC at that time. As I was deeply into Hot AC at that time, I also discovered OKC have a Hot AC as well as known as 98.9 KISS FM (KYIS). I pretty much alternate between AC KVIL and Hot AC KDMX in DFW and alternate between AC KMGL and Hot AC KYIS when I'm in OKC. Though, I grew tired of Hot AC's near the end of my senior year in high school and listened to AC 100% of the time, and I was 18 in 2010 at that time which happens to be the time or at least near the time Hot AC's starts dropping 80s music and focus on 1990-present music with much more CHR crossovers.

About my parents:

My parents came to America around 1978-79. My mom lived in Carlisle, PA first before she moved to OKC in the early 1980's, probably 1981-82. My dad lived in Longview, TX, moved to Springfield, MO, then to OKC in the early 1980's as well. They didn't meet each other till there were going to OKCCC and OU in the mid 1980's, about the time when KOFM flipped to KMGL and adopted Transtar Format 41. Except, my mom was a babysitter at the time and my dad was a student, a math/science tutor, and a professor at the time. I think my dad got his BS from OU and starts working at some hospitals in OKC in Radiology/Nuclear Medicine around the late 1980's or early 1990's. My mom got her BSN from OU as well and starts working at several hospitals in OKC as a nurse in 1996. My parents married each other in 1990, which is about the same time when KMGL was either under Transter Format 41 or AC under the direction of PD Charlie Cooper and Steve O'Brien and my parents got me in 1992.

I doubt my parents listened to radio much though. They weren't that much into American music by then rather than that, they probably be listening to Vietnamese Easy Listening music on the cassettes and CD's, even by now, as the AC format these days wouldn't definitely fit them anymore. They also listen to classical music. They do listen Easy Listening and AC a little bit. They listen to everything including The Carpenters, Elton John, The Eagles, Phil Collins, Whitney Houston, Celine Dion, etc. They should have listened to KMGL at the time as it must been a really great AC station at the time although I understand it took them quite some time to transitioned to from the Vietnamese culture/music to American culture/music, but by now it's too late, the music on AC's fits more with 40 year old listeners as that's their median age target, my parents are in their mid 50s which means they're already fallen off the demographic target 25-54. The music on AC's these days are too modern/upbeat for them as it included contents like Katy Perry's "Firework" and Bon Jovi's "Livin' On A Prayer". So, they had rather stick to the Vietnamese music on cassettes/CD's they had listened to ever since.

So of course, when I asked my mom about KMGL or radio stations in OKC at the time, she said she never listened to the radio at all at that time. I think my dad may did listened to the radio a little bit at the time, but he usually wouldn't remember anything much in radio in OKC from that time.
 
1. Does anybody here know what the Transtar Format 41 sounded like in 1986? Is it an Easy Listening/Adult Standards that plays songs by artists like Barry Manilow, The Carpenters, Barbra Streisand, and such at the time? Or is it a Soft AC that plays songs by artists like Phil Collins, Michael Jackson, Chicago, and such at the time?

I found it to be horrible. I do believe it was more of of the softer stuff than up-tempo. It was simply horrible. When they took it local, things got a LOT better.

2. Does anybody know the ownership history of KMGL before it fell under the ownership of Renda Broadcasting? And when did Renda acquired/bought KMGL?

It was owned by Guy Gannett. It was KOFM, a legendary rock and roll station (through most of it's life)

http://licensing.fcc.gov/cgi-bin/ws.../call_hist.pl?Facility_id=55708&Callsign=KMGL

http://licensing.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/app_det.pl?Application_id=96050


3. Does anybody know a place where I can look at KMGL's playlist from the mid 80's, late 80's, and early 90's?

Ask Steve O'Brian. I'm sure he could give you a very good idea of what they played etc.


4. Does anybody have KMGL airchecks earlier than 1999? Perhaps from the mid 1980's, late 1980's, and early 1990's. I found some of KMGL airchecks including one as early as 1999 on ****************.

PM me. I'll send you some...
 
OKCRadioGuy said:
1. Does anybody here know what the Transtar Format 41 sounded like in 1986? Is it an Easy Listening/Adult Standards that plays songs by artists like Barry Manilow, The Carpenters, Barbra Streisand, and such at the time? Or is it a Soft AC that plays songs by artists like Phil Collins, Michael Jackson, Chicago, and such at the time?

I found it to be horrible. I do believe it was more of of the softer stuff than up-tempo. It was simply horrible. When they took it local, things got a LOT better.
So, looks like when it went local, it seems like Steve O'Brien ran things very well over the past 20 years of Adult Contemporary at KMGL, I guess. Even today's KMGL music mix is still great and plenty of variety. Last time when my mom took me to OKC, I heard "Dynamite" by Taio Cruz, "I Gotta Feeling" by Black Eyed Peas, "Barely Breathing" by Duncan Sheik, "Head Over Heels" by Tears For Fears, "Roll With It" by Steve Winwood, "Sister Golden Hair" by America, "The Logical Song" by Supertramp, "Baby Come Back" by Player, "I Have Nothing" by Whitney Houston, and even more great songs from the 70's, 80's, 90's, 00's, and Today's. I really admire the way Steve have programmed KMGL throughout all these years. Steve tries to keep up with today's music on KMGL while hanging onto the older music on KMGL as well, which is what most AC's across the nation has been trying to do today to remain successful as we progress into the 21st century. Kudos to KMGL and it's PD Steve O'Brien! :)

OKCRadioGuy said:
3. Does anybody know a place where I can look at KMGL's playlist from the mid 80's, late 80's, and early 90's?

Ask Steve O'Brian. I'm sure he could give you a very good idea of what they played etc.
I believe that's the best idea, he has been the PD of KMGL ever since the station went local at the time. Charlie Cooper was also a PD of KMGL at the time it went local as well.
 
He's a pretty darn good P.D. I hear that the only reason he took a pause at being the P.D. was to focus more on his morning show when he had a direct competitor. He's been P.D. most all fo the other times in the station's history as Adult Contemp.
 
OKCRadioGuy said:
He's a pretty darn good P.D. I hear that the only reason he took a pause at being the P.D. was to focus more on his morning show when he had a direct competitor. He's been P.D. most all fo the other times in the station's history as Adult Contemp.

I remember KMGL's early TV ads. It featured a cartoon wizard waving his wand around while the logo appeared on the screen. The jingle went: "Magic (echoing and fading)...104!"
 
KOFM. Another great set of calls that should never have been given up. Back in the 70's, the studios were a lonely place to be at night. Out in a field, under the channel 5 tower. KOFM on one side of the building, Sonax grinding away in another part. Ahh, memories.
 
ionosphere said:
I remember KMGL's early TV ads. It featured a cartoon wizard waving his wand around while the logo appeared on the screen. The jingle went: "Magic (echoing and fading)...104!"

Their old billboard had that wizard on it, too, and said, "The Magic's in the music!" They also used that "Magic 104" jingle you describe on-the-air quite-a-bit. I think they used those billboards and ran those jingles until 1989.
 
stacker said:
KOFM. Another great set of calls that should never have been given up. Back in the 70's, the studios were a lonely place to be at night. Out in a field, under the channel 5 tower. KOFM on one side of the building, Sonax grinding away in another part. Ahh, memories.

KOFM was fantastic from the early 80's when the went Rock/Top 40 until they flipped in '86. Loved that station. I think Steve O'Brien is the only holdover left from those days.
 
ionosphere said:
OKCRadioGuy said:
He's a pretty darn good P.D. I hear that the only reason he took a pause at being the P.D. was to focus more on his morning show when he had a direct competitor. He's been P.D. most all fo the other times in the station's history as Adult Contemp.

I remember KMGL's early TV ads. It featured a cartoon wizard waving his wand around while the logo appeared on the screen. The jingle went: "Magic (echoing and fading)...104!"

This is very interesting! Thanks for telling me what KMGL's early TV commercials were like! :) I wish I could see one of those commercials. I wish someone had a recording of those commercials while they're recording something off the TV at the time which would be pretty rare though.

Did KMGL include a few seconds of any of their songs in their TV commercials with the cartoon wizard at the time?
 
andrewduong77 said:
ionosphere said:
OKCRadioGuy said:
He's a pretty darn good P.D. I hear that the only reason he took a pause at being the P.D. was to focus more on his morning show when he had a direct competitor. He's been P.D. most all fo the other times in the station's history as Adult Contemp.

I remember KMGL's early TV ads. It featured a cartoon wizard waving his wand around while the logo appeared on the screen. The jingle went: "Magic (echoing and fading)...104!"

This is very interesting! Thanks for telling me what KMGL's early TV commercials were like! :) I wish I could see one of those commercials. I wish someone had a recording of those commercials while they're recording something off the TV at the time which would be pretty rare though.

Did KMGL include a few seconds of any of their songs in their TV commercials with the cartoon wizard at the time?

My recollection of those commercials is that they were very very basic. I think it was literally as I described it. I don't recall any songs (other than the jingle) playing.

I might have a VHS tape somewhere that has that commercial. Maybe.
 
The mid 1960’s KOFM was easy listening and fed the Indian Nations Network (founded by Louis Coleman in 1967.) The newscasts were fed to other stations live on the air. Bob Burke was one of the newscasters for the INN while a student at OU majoring in radio/television. In 1972 or 73, the station flipped to “Fresh Air” an AOR format that really began the switch from AM to FM for younger listeners in Oklahoma City. By the late 1970’s they were rock/Top 40 with Doug Bowling and Lester “Boogeyman” Michaels among other jocks.
 
KOFM transitioned over to a top 40 format sometime soon after KATT came on the air in 1976, if I recall correctly. Was KOFM the first AOR in OKC, or was KWHP there first? I remember being there in 75 or so and both were playing rock (not sure if anyone else was in the format).
 
WTJ, good question. Trevor Hulse's "Fresh Air" program on KOFM was definitely AOR'ish. I know that both he and John Michael Scott were there in 75, when I passed through. At that time the station was in transition toward top 40. Both wound up on KATT when it went on the air.

KWHP? Can't recall. I just remember Duane Allen and the hilarious Food World spots.
 
wildthangjim said:
KOFM transitioned over to a top 40 format sometime soon after KATT came on the air in 1976, if I recall correctly. Was KOFM the first AOR in OKC, or was KWHP there first? I remember being there in 75 or so and both were playing rock (not sure if anyone else was in the format).
KOCY-FM (now KXXY) could claim rights as the first AOR station in OKC, though at the time it was considered free form underground or progressive rock. The Bonebrakes started that format locally, c. 1968, with the late Sam Beck as PD using the air name Sam Stone. He was the son of longtime KOCY-AM personality Carlton Beck who had also been successful at the Mutual Broadcasting System, a once worthy competitor of NBC, CBS and ABC. KOCY-FM played anything in the rock genre that was emerging from hippiedom such as Jefferson Airplane, Quicksilver Messenger Service, King Crimson, Jimi Hendrix, It’s A Beautiful Day, and Grateful Dead plus many totally unknown artists. Partially automated with some live jock shows, it was a refuge from the establishment for the counter culture. I especially remember a promo with birds and tropical music and a soft voice saying, “Paradise found at KOCY-FM.” Another said, “KOCY-FM…under Oklahoma City.” The music was at times a bit “out there” but usually awesome, and the presentation was way laid back – almost a whispering jock approach like KSAN in San Francisco and in some respects similar to very early KATT which would come some seven years later. KWHP, which I loved as a ‘70s AOR station, was still pretty Top 40 at that time. John Hendrix, who would later work at KWHP and KOFM Fresh Air, was an integral part of KOCY-FM with Sam. There was also a very talented lady named Sharon Holt who I once heard had later married Charlie Kendall, host the nationally syndicated ‘80s show Metal Shop "The Only Show With Teeth." Charlie was then PD of the legendary WNEW-FM in New York and had previously been on KZEW The Zoo in Dallas (from which The Katt was initially stylized), WMMS The Buzzard in Cleveland, and other major AOR outlets. I worked at KOCY-FM briefly in ’72 along with Andy Lockridge which six years later led to our starting 96X on KXXY (the former KOCY-FM) when the Bonebrakes wanted a chunk of the huge audience KATT had attained in only eighteen months! By that time, its fully automated TM Century “Adult Stereo Rock” programming, which had replaced KOCY-FM’s album rock format in 1972, had plummeted. 96X’s eventual success though Andy’s superb programming skills lead to KATT consultant Jeff Pollack bringing Andy over as PD. Andy’s wife and promotions director Kelley, his morning show partner Dan Stroud, Blue Walrus mascot Alan Lombard and receptionist Laurie Cheek went there as well. Shortly after Andy became PD of Pollack consulted KZEW, 96X’s Charlie Parker and Chad Chad Derouin also wound up at KATT.

Put more simply: Despite little ratings success, KOCY-FM was the pioneer album rock station in this town leading the way for KWHP, KOFM, KATT, 96X and KRXO. And in a way, that spirit continued on 95X and The Buzz.
 
andrewduong77 said:
OKCRadioGuy said:
1. Does anybody here know what the Transtar Format 41 sounded like in 1986? Is it an Easy Listening/Adult Standards that plays songs by artists like Barry Manilow, The Carpenters, Barbra Streisand, and such at the time? Or is it a Soft AC that plays songs by artists like Phil Collins, Michael Jackson, Chicago, and such at the time?

I found it to be horrible.  I do believe it was more of of the softer stuff than up-tempo.  It was simply horrible.  When they took it local, things got a LOT better.
So, looks like when it went local, it seems like Steve O'Brien ran things very well over the past 20 years of Adult Contemporary at KMGL, I guess. Even today's KMGL music mix is still great and plenty of variety. Last time when my mom took me to OKC, I heard "Dynamite" by Taio Cruz, "I Gotta Feeling" by Black Eyed Peas, "Barely Breathing" by Duncan Sheik, "Head Over Heels" by Tears For Fears, "Roll With It" by Steve Winwood, "Sister Golden Hair" by America, "The Logical Song" by Supertramp, "Baby Come Back" by Player, "I Have Nothing" by Whitney Houston, and even more great songs from the 70's, 80's, 90's, 00's, and Today's. I really admire the way Steve have programmed KMGL throughout all these years. Steve tries to keep up with today's music on KMGL while hanging onto the older music on KMGL as well, which is what most AC's across the nation has been trying to do today to remain successful as we progress into the 21st century. Kudos to KMGL and it's PD Steve O'Brien! :)

OKCRadioGuy said:
3. Does anybody know a place where I can look at KMGL's playlist from the mid 80's, late 80's, and early 90's?

Ask Steve O'Brian.  I'm sure he could give you a very good idea of what they played etc.
I believe that's the best idea, he has been the PD of KMGL ever since the station went local at the time. Charlie Cooper was also a PD of KMGL at the time it went local as well.

I agree.  KMGL sounds the way an AC should.  A lot of other AC's have dropped a lot of the older "soft rock" style music in favor of more current music.  Now there is nothing wrong with currents but its still nice to hear the older music from the 70s and 80s.  "Lite" 102.9 in Charlotte was a great sounding AC until around 2010 when they dropped most of the 70s and 80s music and started playing Lady Gaga, Taio Cruz, Ke$ha, Nickelback, and Daughtry.  There is Hot AC and CHR for that music and I don't think it belongs on AC in heavy rotation if at all.  That AC pretty much sounded like last year's CHR before they flipped to a variety hits format earlier this year.  KMGL has added some of this music but has also done a good job at keeping the old around so it doesn't sound like a stale CHR like a lot of AC stations are sounding like these days.
 
bchristi said:
I agree. KMGL sounds the way an AC should. A lot of other AC's have dropped a lot of the older "soft rock" style music in favor of more current music. Now there is nothing wrong with currents but its still nice to hear the older music from the 70s and 80s. "Lite" 102.9 in Charlotte was a great sounding AC until around 2010 when they dropped most of the 70s and 80s music and started playing Lady Gaga, Taio Cruz, Ke$ha, Nickelback, and Daughtry. There is Hot AC and CHR for that music and I don't think it belongs on AC in heavy rotation if at all. That AC pretty much sounded like last year's CHR before they flipped to a variety hits format earlier this year. KMGL has added some of this music but has also done a good job at keeping the old around so it doesn't sound like a stale CHR like a lot of AC stations are sounding like these days.
I'm so used to Facebook that I'm actually looking for a button to like this post! This is what I'm talking about! :)
 
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