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KMLE's Camel returns
- Thread starter TheBigA
- Start date
Hmm...where to start?
As a long-time fan of the station, I'm glad they brought back a little part of the heritage. The "Camel" was more than just a logo. It was the identity/personality of the station. The term "stationality" comes to mind.
"Grab a Hump and Hang On." "Humpday." For awhile there was a "Hump Man" character that showed up at remotes and was the station's "superhero, and I think there was even a pantomime camel. And of course the "camel" was a nod to a rather large landmark that Valley residents see on a daily basis. Everything about the station, from the logo to the imaging to the personalities said "we're from here," and the station wouldn't make sense in any other market that didn't have a camel-shaped mountain smack dab in the middle.
As a long-time fan of the station, I'm kinda sad that they only brought back a little of the heritage. It's just a logo. Last time I checked they're still tracked outside of morning drive, the live and local personalities that were on the air the last time that logo was used are long gone, and there isn't much left that says "we're from here." Reviving a logo that was retired 10 years ago and saying "we're back!"? Hmm...
As a long-time fan of the station, I'm glad they brought back a little part of the heritage. The "Camel" was more than just a logo. It was the identity/personality of the station. The term "stationality" comes to mind.
"Grab a Hump and Hang On." "Humpday." For awhile there was a "Hump Man" character that showed up at remotes and was the station's "superhero, and I think there was even a pantomime camel. And of course the "camel" was a nod to a rather large landmark that Valley residents see on a daily basis. Everything about the station, from the logo to the imaging to the personalities said "we're from here," and the station wouldn't make sense in any other market that didn't have a camel-shaped mountain smack dab in the middle.
As a long-time fan of the station, I'm kinda sad that they only brought back a little of the heritage. It's just a logo. Last time I checked they're still tracked outside of morning drive, the live and local personalities that were on the air the last time that logo was used are long gone, and there isn't much left that says "we're from here." Reviving a logo that was retired 10 years ago and saying "we're back!"? Hmm...
The powers that be at Audacy seem to have received a big lesson in heritage lately. They came in thinking they knew it all with these CBS stations and could just blow them up in any way they want. Then they learned the listeners have other options. So in several formats, notably country and alternative, they're returning stations to local control. Cumulus had the same realization after they got rid of Lew Dickey. But give credit to Drew Bland for recognizing the value of the camel and bringing it back.
Sorry...we were focused on camel toes, instead of the dual hump. A tip of the fez to The Big A for letting us know it's back to the future for Camel Country One Oh Eight. Now if only Big Shoe Stu would return.
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