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KMMS-FM move to 94.7

Occasionally, I listen to KMMS-FM “The Moose,” and this afternoon became occasionally. I noticed 95.1 The Moose was now 94.7 The Moose. From looking at the technical maps, this looks like a substantial downgrade. I wasn’t able to find any stations that looked like they were trying to upgrade that would’ve forced KMMS-FM to downgrade. I saw a couple of STA's regarding operating at a reduced power due to a transmitter failure, but this doesn’t, at least at first glance, look like the station was downgrading to get to an easier to reach transmitter site as the CP to move to 94.7 and downgrade to a class C3 was filed before the STA's. Does anybody know what the thinking was here?
 
I'll take a stab at this without any facts to back up my thoughts: it might be very possible the extra cost and upkeep on a more powerful operation was not warranted given the advertising dollars and the audience that matters most is a smaller geographic area than, say a 100,000 watt FM signal. You might need that 100,000 watts in a major market covering multiple counties but since Montana's markets are much smaller in population and geographic coverage, it might make sense to have a less costly operation like a C3.
 
Townsquare consolidated its Bozeman transmitter facilities to one master antenna setup. KISN also downgraded (from C2 to C3), KXLB also moved physically and kept its class, but dropped from 94kW ERP to 40kW ERP.

They moved the KMMS facility quite some distance. Perhaps 95.1 was not fully spaced to the new tower, 20 mi west of the old one. The old site was on a ridge east of Bozeman, the new one is west of town, west of State Road 85.
 
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