KMOX-AM-FM Missing from Latest Ratings?

[Gregg.]

I wanted to check how News/Talk KMOX is doing in the latest ratings. It just added an FM simulcast.

But I don't see it listed in the March 2025 ratings. How about that simulcast, KMOX-FM, formerly WHHL? No, there are no ratings for WHHL or KMOX-FM.

Oddly, the KMOX stream is listed, with just over a one rating. I used ******************

 

[CTListener]

I wanted to check how News/Talk KMOX is doing in the latest ratings. It just added an FM simulcast.

But I don't see it listed in the March 2025 ratings. How about that simulcast, KMOX-FM, formerly WHHL? No, there are no ratings for WHHL or KMOX-FM.

Oddly, the KMOX stream is listed, with just over a one rating. I used ******************

Typing "the other site" won't get you bleeped.

 

[TheBigA]

You're using the wrong site. It's listed here:

St. Louis

Nielsen Audio PPM Monthly Ratings St. Louis (Market #25) Population: 2,357,700 Black: 445,100 - Hispanic: 96,800 Average Quarter Hour Share

radioinsight.com

2.9

2.8

2.5

3.2

2.4

3.2

KMOX-FM

104.1 FM KMOX

News/Talk

Audacy

222,300

On March 24, KMOX began simulcasting on 104.1. The "Hot 104.1" format and brand moved to KEZK-HD2.

2.3

2.3

1.5

KEZK-FM HD2

Hot 98.7

Hip Hop/R&B

Audacy

122,800

0.1

0.5

0.6

0.2

0.2

0.2

KEZK-FM Stream

102.5 KEZK

AC

Audacy

9,700

 

[Mark Roberts]

I wanted to check how News/Talk KMOX is doing in the latest ratings. It just added an FM simulcast.

But I don't see it listed in the March 2025 ratings. How about that simulcast, KMOX-FM, formerly WHHL? No, there are no ratings for WHHL or KMOX-FM.

Oddly, the KMOX stream is listed, with just over a one rating. I used ******************

The FM simulcast was added midway through the measurement period, as the RadioInsight discussion clearly indicates. Thus it’s premature to come up with any conclusions. At least give it a measurement period when the simulcast was fully in effect.

I’ll repeat my complaint about so many posts here regarding ratings: you should be looking at trends over time, and not one period and the previous period in isolation. This is not Max Headroom where ratings rose and fell minute-by-minute for Network XXIII.

Personally, if I could get them, I’d look at the P&Ls well before i would look at ratings measurements.

 

[Steel Nerves]

Is it odd that I don't see a rating for KMOX-AM on Radio Insight? It was on 1120 for the entire month.

 

[TheBigA]

Is it odd that I don't see a rating for KMOX-AM on Radio Insight? It was on 1120 for the entire month.

Because they're now registered as single line reporting for the 6+ numbers.

 

[DavinaR]

well, now a full month April went by and they went up to a 4.4. Lets see if it stay's in the fours over the next several months. Like after baseball season for example.