WEll, theres that too... but clearly digital hasnt always been a thought in the past
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- Thread starter sdwulfdawg
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The late Lloyd Moss (WQXR) was, without question, a personality.
Neither is capable of generating revenue. It's sort of like trying to decide if you want a stroke or a heart attack.
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No. But is why he said he was going classical this time.
I've said this before on another thread... Saul built and put his beloved KBCA 105.1 on the air in 1959 as a classical FM station. It didn't work at that time because Classical fans were glued to KFAC 1330, so he went to jazz. Jazz was very trendy in the 50's and 60's and having that format broadcast on a full power Mt. Wilson station was a dream come true. His station was very successful.
The point I'm leading to is that Saul has always wanted to own and operate his own Classical music station, and he's got it on digital AM 1260 and FM at 105.1 HD-2. It's simply his toy...for the life of me I don't understand why folks want to criticize him. He's having fun with an honest to goodness grownup toy. When we were very young many of us fantasized about this business with a "Mr Microphone" or some other Part 15 device trying to to broadcast to our neighborhood, and of course we later went on to work in the industry in one capacity or the other. But for the past 70 years Mr. Levine has been "livin' the dream!" who the heck are we to criticize?
He has his cake and eats it too!
I'd temper that to say that the station was "moderately" or "adequately" successful. It never was a top biller, but it was run very economically and was fine for a sole proprietorship.
He has survived in shark-filled waters by doing formats nobody else wanted. The station was, whatever the format du jour, adequate but not outstanding.
This is more like mashed potatoes than cake.
This is more like mashed potatoes than cake.
I LOVE mashed potatoes!
I LOVE mashed potatoes!
Me too! In fact, given the choice, I would take a plate of mashed potatoes over cake anyday!
You can’t judge everything by billing David, sometimes a station can be poor in $$ and still be cake
Obviously, unless we are at the top of the food chain at a particular broadcaster, we don't know the bottom line profit or loss of stations and clusters. We can look at more widely circulated billing estimates, but even those have issues determining the revenue of individual cluster stations.
But the metric that is paramount at every station and cluster is operating cash flow. And that has a direct relationship with billings. From there, we make assumptions on costs and can reasonably well estimate profitability.
Yes...
OK, that's a first...play-by-play sports on a Classical music station. But it's one way to bring in a little revenue.
I'm not sure what the revenue would be. Who's going to pay how much for clearance on an AM at 1260 on the dial plus an FM HD2? Usually the station has to pay the team or university a rights fee and then sells advertising to offset that---but who's gonna buy time?
What team are they carrying?
If very little to no revenue, another case of why bother. I have no idea which team or teams are aired. Maybe, it's a team Saul has a liking for.
University of California. (Note: URL contains "2007" so this may be outdated. But maybe Cal updates its network annually and lets the URL stay the same.)
We have a winner. It may have to do with his association with several local universities.
If you like those, you may also like WCPE out of North Carolina. Great audio quality and processing (for a classical station) on their stream, and live hosts 24 hours a day. https://theclassicalstation.org/
So a station in Los Angeles is carrying the UC Berkeley team. They and USC are the second-longest uninterrupted rivalry in college football, going back to 1933.University of California. (Note: URL contains "2007" so this may be outdated. But maybe Cal updates its network annually and lets the URL stay the same.)
Wonder how many Cal fans there are down there?
And their San Diego affiliate is a religious AM in Tijuana.
My alma mater, Syracuse University, has a New York City-area affiliate in its radio network -- WNYM 970 Hackensack, which, like Cal's San Diego station, is a religious AM. SU has many, many alumni in the Tri-State area, some natives, others who got their degrees and found jobs in NYC.
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