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KMTP San FRancisco

Since KMTP CH. 32 is license as a non-commerical/educational channel. How they can get away with running commericals in some of their programs? No, I'm not talking about PSA's, I'm talking about commericals.
 
I'm not sure - just speculating...but if commercials are taking the place of member pledges to some extent, it may be for practical financial reasons - not because they are becoming a commercial FOR profit enterprise. About 20 years ago, KCSM (Channel 60) experimented with actual commercials. They only appeared between shows for 2 minutes tops. You could tell the ads were carefully selected - no typical hard-sell ads for consumer products with jingles, etc. They were formatted as informational -similar to those ads Archer Daniels Midland (ADM) does on all the Sunday morning political talk shows. I'm not sure why KCSM gave this up. As far as I was concerned, if it lessened the need for those annoying half-hour long pledge breaks, it was OK with me. Also, if you'll notice, those ubiquitous "sponsored by a grant from..." notices have been getting more and more like short commercials anyway, with graphics and music. I know PBS stations are looking for new kinds of "synergy" - so they can afford to buy more programming. That's reportedly why KQED and KTEH are merging.
 
Re: KMTP San FRancisco was fined $10 grand for airing advertisements

KMTP has had problems and been fined by the FCC for running actual commercials (as differentiated from underwriting announcements) in its programs.

http://www.fcc.gov/eb/Orders/2005/FCC-05-180A1.html, which states in part:

In the underlying NAL (Notice of Apparent Liability) and Forfeiture Order (for $10,000)
proceeding, the Bureau sanctioned Minority for its willful
and repeated broadcast of approximately 1,911 prohibited
advertisements over noncommercial educational Station KMTP-
TV, San Francisco, California, during a 26-month period
commencing in January 2000.4 In so acting, the Bureau also
dismissed, as moot, Minority's related June 13, 2000,
Request for Declaratory Ruling.
---

There are notable differences between the a commercial (aka an advertisement) and a proper underwritiing announcement, as outlined by the FCC.

http://www.fcc.gov/mb/audio/decdoc/public_and_broadcasting.html#UNDERWRITING

Which reads: (as I've modified to emphasize certain parts with bold/italic and better formatting)

Underwriting Announcements on Noncommercial-Educational Stations.

Noncommercial educational stations may acknowledge contributions over the air, but they may not promote the goods and services of for-profit donors or underwriters.

Acceptable "enhanced underwriting" acknowledgements of for-profit donors may include
(1) logograms and slogans that identify but do not promote;
(2) location information;
(3) value-neutral descriptions of a product line or service; and
(4) brand names, trade names, and product service listings.
However, such acknowledgements may not interrupt a noncommercial station's regular programming.

[See Noncommercial Nature of Educational Broadcasting for additional information.
http://www.fcc.gov/mb/audio/nature.html ]

--end quotation-

In the document Noncommercial Nature of Educational Broadcasting, The FCC notes the definition of an advertisement:

Section 399B [of the Communications Act] provides, in pertinent part:

(a) For purposes of this section, the term "advertisement" means any message or other programming material which is broadcast or otherwise transmitted in exchange for any remuneration, and which is intended --

(1) to promote any service, facility, or product offered by any person who is engaged in such offering for profit;
(2) to express the views of any person with respect to any matter of public importance or interest;
(3) to support or oppose any candidate for public office.

So... if you see or hear something on KMTP or any other non-commercial broadcast station that violates the above... you have the basis for a complaint to the FCC. If you can record the offending broadcast, you've got something that would be good evidence.

Ted.
 
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