A CORRECTLY programmed Adult CHR/Pop station (aka Hot AC or Adult Top 40) station would do VERY well in FAR more markets than this overresearched and overconsulted (thank you Alan Burns for creating this dreck!!), but KBIG is undoubtedly the most ineptly programmed radio station in all of LA.
I agree with the previous posters who've stated that there isn't a 'hole' in the market forr this format, but I'll give the station the benefit of the doubt for the time being to see if the ratings become respectable by April or May.
Emmis's inept management/ownership of KZLA was indefensibly bad, and now THIS?????