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KNBR Among Top Stations In Ad Revenue

BossRadioDJ

BossRadioDJ

The Houston Chronicle ran an article Sunday morning which mentions that KNBR/680 is #3 overall nationally among sports/talk stations in attracting advertiser dollars:

Arbitron ratings are nice, but bucks are the bottom line. By that measurement, to no one's surprise, the nation's top sports radio station in 2006, based on revenues, was WFAN in New York City at $50.6 million, according to BIA Financial Network.

WEEI in Boston was No. 2 at $36.5 million, followed by KNBR in San Francisco at $29.7 million and KTCK in Dallas-Fort Worth at $24.7 million. Stations in Los Angeles, Phoenix, Miami, Chicago and Philadelphia rounded out the top 10.

More at http://www.chron.com/disp/story.mpl/sports/4840724.html
 
KGO used to far exceed 30 million. Not every big broadcaster reports to BIA, so their numbers are sometimes interpolated from other sources or estimated.
 
Not too surprising isn't it?

They break almost every 10 minutes or so. I'm a sports nut so I can't get enough of Radnich and Razor/Mr. T, but they can never have a nice segment without a commercial coming (excluding Bruno at 10 a.m. every day).

I hate their commercials more than anything...but gotta make the money I guess...
 
SFStatic said:
KGO used to far exceed 30 million. Not every big broadcaster reports to BIA, so their numbers are sometimes interpolated from other sources or estimated.
Click to expand...

BIA has its own staff that put together estimates, using market sources, including stations and Miller Kaplan or similar data, and produce their own estimates when cluster revenues are extracted by station from the MK data, for example. The KGO numbers by all accounts are very precise, as are all the estimates for top 10 staitons and their clusters. KGO reports to MK.

It has been reported in the trades that KGO did nust over $33 million last year, down from over $45 prior to the dot-bomb (2000). However, the entire market (SF) has been off from the 2000 levels, and is only now approaching the levels it had attained 7 years ago.

KGO has never billed below that $33 million in the last decade or so.
 
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