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KNBR in the Toilet

Wobblestein

Wobblestein

Banned
Looks like KNBR couldn't even manage to get a rating. The fact that their "personalities" walk around like they aren't just a bunch of pathetic nepo babies is hilarious. The day these clowns are finally syndicated can't come soon enough. Murph? Papa? Silver? Copey? What a joke.
 
Wobblestein said:
Their people are still deeply unserious.
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unserious AKA fun
KNBR has never been serious in the sports format. Jon Miller has been known to start speaking a foreign language while doing a Vin Scully impression, Pete Franklin would flush bad callers down the toilet and Ralph Barbieri would end every show with "Angels fly because they take themselves lightly" words to live by, especially for sports talk.
 
Two points:

As @Ryan Williams has already pointed out, until Cumulus and Nielsen works out their legal differences in court, all of Cumulus' stations will appear to "not manage to get a rating". If the OP had done any amount of research -- or even read other threads on RD about the court battle, he would have known that. Therefore, it is obvious to me that not only is the OP not in the business, he was simply looking for an excuse to bash KNBR. (His follow-up comment makes that obvious.)

Second, sports-formatted stations do not live or die by the ratings anyway. Agency buys for advertising on these stations, in all the major markets, are based on the fact that listeners to sports radio are fairly loyal, and listen for longer periods of time than the average. Certain advertisers want that audience and know they will get results, regardless of the Nielsen numbers.

Perhaps after he has been here more than a couple of weeks and expanded on his whopping six post total, he will understand better. At least, I hope so.
 
K.M. Richards said:
Two points:

As @Ryan Williams has already pointed out, until Cumulus and Nielsen works out their legal differences in court, all of Cumulus' stations will appear to "not manage to get a rating". If the OP had done any amount of research -- or even read other threads on RD about the court battle, he would have known that. Therefore, it is obvious to me that not only is the OP not in the business, he was simply looking for an excuse to bash KNBR. (His follow-up comment makes that obvious.)

Second, sports-formatted stations do not live or die by the ratings anyway. Agency buys for advertising on these stations, in all the major markets, are based on the fact that listeners to sports radio are fairly loyal, and listen for longer periods of time than the average. Certain advertisers want that audience and know they will get results, regardless of the Nielsen numbers.

Perhaps after he has been here more than a couple of weeks and expanded on his whopping six post total, he will understand better. At least, I hope so.
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If you knew who I am, you’d know better than talk to me like that, Mr. Richards. KNBR is a pathetic station staffed by pathetic nobodies.
 
Wobblestein said:
If you knew who I am, you’d know better than talk to me like that, Mr. Richards. KNBR is a pathetic station staffed by pathetic nobodies.
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Oooooh, I'm sooooo scared.

Do you know who I am?

No, seriously, if you were anybody of any importance, you would have already known why no Cumulus stations are included in the Nielsens while the lawsuits and countersuits are in process.
 
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Wobblestein said:
If you knew who I am, you’d know better than talk to me like that, Mr. Richards. KNBR is a pathetic station staffed by pathetic nobodies.
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Well, you likely are not in the radio industry or you would know, as K.,M. said, about the Cumulus / Nielsen legal situation.

And this is a radio forum. Those of us with experience in sports radio know that the best performing stations are really not just sports talk but, rather, guy talk. Think of what a few guys in a sports bar would talk about and there you have it... a lot of sports stuff, but plenty of plain old guy stuff.

KNBR is actually a high billing station that has, when they buy the book, good, salable ratings.
 


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