F
fromtheoutsidein
Guest
Seems Energy 92.7 dropped their "Beat of the Bay" Slogan for "pure dance".. G
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C
CHRprogrammer
Guest
"Beat" vs "Pure Dance"
Probably a wise move, considering that the word "Beat" is most commonly associated with Urban/Rhythmic formatted radio stations and that is not what KNGY is.<P ID="signature">______________
"Random CHR Programming Mind"
U.S.A.</P>
Probably a wise move, considering that the word "Beat" is most commonly associated with Urban/Rhythmic formatted radio stations and that is not what KNGY is.<P ID="signature">______________
"Random CHR Programming Mind"
U.S.A.</P>
> Seems Energy 92.7 dropped their "Beat of the Bay" Slogan for
> "pure dance".. G
>
Ugh. Why? Their original slogan doesn't limit what they play, and it also secondarily indicated that they are on the pulse of the area. Perhaps the "Pure Dance" slogan is a secondary positioner?
"The Beat of The Bay" is much more catchy due to the alliteration. I personally could hear a great jingle package made with that positioner as well.
LOL. Maybe I'm biased. Years back, our company produced a demo scope for a proposal to a certain broadcast company and we used that EXACT same positioner in the imaging.
I don't know, but we all know what happened to the stations that claimed themselves as "Pure Dance"-- they are all gone. I definitely hope that this doesn't happen with Energy.<P ID="signature">______________
</P>
> "pure dance".. G
>
Ugh. Why? Their original slogan doesn't limit what they play, and it also secondarily indicated that they are on the pulse of the area. Perhaps the "Pure Dance" slogan is a secondary positioner?
"The Beat of The Bay" is much more catchy due to the alliteration. I personally could hear a great jingle package made with that positioner as well.
LOL. Maybe I'm biased. Years back, our company produced a demo scope for a proposal to a certain broadcast company and we used that EXACT same positioner in the imaging.
I don't know, but we all know what happened to the stations that claimed themselves as "Pure Dance"-- they are all gone. I definitely hope that this doesn't happen with Energy.<P ID="signature">______________
F
fromtheoutsidein
Guest
Doesn't seem like a secondary positioner - the occasional old promo still has beat of the bay, but all the jocks use "pure dance".
Anyones know what the track record of their new PD that seems to have changed things up recently (dropping many of the mixes, etc?)
>
> Ugh. Why? Their original slogan doesn't limit what they
> play, and it also secondarily indicated that they are on the
> pulse of the area. Perhaps the "Pure Dance" slogan is a
> secondary positioner?
>
> "The Beat of The Bay" is much more catchy due to the
> alliteration. I personally could hear a great jingle package
> made with that positioner as well.
>
> LOL. Maybe I'm biased. Years back, our company produced a
> demo scope for a proposal to a certain broadcast company and
> we used that EXACT same positioner in the imaging.
>
> I don't know, but we all know what happened to the stations
> that claimed themselves as "Pure Dance"-- they are all gone.
> I definitely hope that this doesn't happen with Energy.
>
Anyones know what the track record of their new PD that seems to have changed things up recently (dropping many of the mixes, etc?)
>
> Ugh. Why? Their original slogan doesn't limit what they
> play, and it also secondarily indicated that they are on the
> pulse of the area. Perhaps the "Pure Dance" slogan is a
> secondary positioner?
>
> "The Beat of The Bay" is much more catchy due to the
> alliteration. I personally could hear a great jingle package
> made with that positioner as well.
>
> LOL. Maybe I'm biased. Years back, our company produced a
> demo scope for a proposal to a certain broadcast company and
> we used that EXACT same positioner in the imaging.
>
> I don't know, but we all know what happened to the stations
> that claimed themselves as "Pure Dance"-- they are all gone.
> I definitely hope that this doesn't happen with Energy.
>
Re: "Beat" vs "Pure Dance"
> Probably a wise move, considering that the word "Beat" is
> most commonly associated with Urban/Rhythmic formatted radio
> stations and that is not what KNGY is.
>
actully the id "the beat of city name" refered to jammin oldies stations<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
> Probably a wise move, considering that the word "Beat" is
> most commonly associated with Urban/Rhythmic formatted radio
> stations and that is not what KNGY is.
>
actully the id "the beat of city name" refered to jammin oldies stations<P ID="signature">______________
http://natedoggairchecks.6x.to/
sfradio (at) gmail (dot) com</P>
R
Rocketman
Guest
God rest his soul, but Doug Fleming was so in the know as to what was going on with us, the consultant, and the radio group to whom we pitched this idea to originally in SF some years ago. The only difference was the flame-thrower frequency. The moniker, positioning statement, and programming were our own ideas, which were loosely based on great stations such as Z103.5 Toronto, the NRJ network in Europe, and of course our 100,000+ cuming 100 watt alma mater, Loyola University's Energy in Chicago, which was the precursor to the higher wattage and commercial "Big City" Energy.
By going PURE DANCE, one can argue that KNGY knows and has further identified their target audience, rather than going the traditional mass appeal adult CHR direction that KTU has succeeded in doing in NYC. In a rhythmic city such as San Francisco, which is just full of HIP HOP and R&B, KNGY may have had to further identify themselves so that no one, at least on paper, would think they are anything but a dance station. Furthermore, SF's Alice, under ex-PD John Peake, who is now programming Energy, used to play some really light dance hits by groups such as Faithless, which could, in one instance, possibly further confusion between each other.
A great example of a station further identifying their product is B96 in Chicago, whose current positioning statement is, "Chicago's Hits and Hip Hop," rather than the traditional and more heritage, "Killer Bee," moniker. By being the "Pure Dance" station, people will most likely and most easily associate Energy with dance music, just like the majority of CHR folks in the Chi have come to understand that B96 in Chicago plays "Chicago's Hits and Hip Hop." After all, "WYYYYYYYYYYYYYYYLD" plays dance music on the weekends, doesn't it?
Lastly, the argument that Rhythmic Dance CHRs shouldn't call themselves "THE BEAT" or use that as a part of their moniker is ridiculous. Why? Because you have successful adult leaning R&B stations calling themselves KISS-FM, which ironically is not gaining them 18-34 listening, but also, not hurting their 25-54 listening, either. Sirius' Howard Marcus believes in the CHR/DANCE product and has successfully used it to brand his station as such and I further believe that you can successfully market it elsewhere as well! Why? The dance beats are just as heavy as the hip hop ones; the only difference is that the dance beats are much faster! =)
Whatever the case maybe, let's hope that the Energy is very much alive in the "City by the Bay!"<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
By going PURE DANCE, one can argue that KNGY knows and has further identified their target audience, rather than going the traditional mass appeal adult CHR direction that KTU has succeeded in doing in NYC. In a rhythmic city such as San Francisco, which is just full of HIP HOP and R&B, KNGY may have had to further identify themselves so that no one, at least on paper, would think they are anything but a dance station. Furthermore, SF's Alice, under ex-PD John Peake, who is now programming Energy, used to play some really light dance hits by groups such as Faithless, which could, in one instance, possibly further confusion between each other.
A great example of a station further identifying their product is B96 in Chicago, whose current positioning statement is, "Chicago's Hits and Hip Hop," rather than the traditional and more heritage, "Killer Bee," moniker. By being the "Pure Dance" station, people will most likely and most easily associate Energy with dance music, just like the majority of CHR folks in the Chi have come to understand that B96 in Chicago plays "Chicago's Hits and Hip Hop." After all, "WYYYYYYYYYYYYYYYLD" plays dance music on the weekends, doesn't it?
Lastly, the argument that Rhythmic Dance CHRs shouldn't call themselves "THE BEAT" or use that as a part of their moniker is ridiculous. Why? Because you have successful adult leaning R&B stations calling themselves KISS-FM, which ironically is not gaining them 18-34 listening, but also, not hurting their 25-54 listening, either. Sirius' Howard Marcus believes in the CHR/DANCE product and has successfully used it to brand his station as such and I further believe that you can successfully market it elsewhere as well! Why? The dance beats are just as heavy as the hip hop ones; the only difference is that the dance beats are much faster! =)
Whatever the case maybe, let's hope that the Energy is very much alive in the "City by the Bay!"<P ID="signature">______________
Rob Austin
Vice President
JamTraxx Media Inc.
http://www.jamtraxxmedia.com
"Major Market Solutions for Your Radio Station's Needs!"</P>
F
fromtheoutsidein
Guest
I was thinking about how EnergyAZ 92.7 dropped the "Dance Authority" slogan in favor of "Beat of Arizona" a while back... and EnergySF has done the opposite and added "pure dance" into their slogan in lieu of "Beat of the Bay".. Seems like both of the Energies are going in opposite directions as far as their slogans are concerned!
Just an observation I was thinking about last night....
> > Seems Energy 92.7 dropped their "Beat of the Bay" Slogan
> for
> > "pure dance".. G
> >
>
> Ugh. Why? Their original slogan doesn't limit what they
> play, and it also secondarily indicated that they are on the
> pulse of the area. Perhaps the "Pure Dance" slogan is a
> secondary positioner?
>
> "The Beat of The Bay" is much more catchy due to the
> alliteration. I personally could hear a great jingle package
> made with that positioner as well.
>
> LOL. Maybe I'm biased. Years back, our company produced a
> demo scope for a proposal to a certain broadcast company and
> we used that EXACT same positioner in the imaging.
>
> I don't know, but we all know what happened to the stations
> that claimed themselves as "Pure Dance"-- they are all gone.
> I definitely hope that this doesn't happen with Energy.
>
Just an observation I was thinking about last night....
> > Seems Energy 92.7 dropped their "Beat of the Bay" Slogan
> for
> > "pure dance".. G
> >
>
> Ugh. Why? Their original slogan doesn't limit what they
> play, and it also secondarily indicated that they are on the
> pulse of the area. Perhaps the "Pure Dance" slogan is a
> secondary positioner?
>
> "The Beat of The Bay" is much more catchy due to the
> alliteration. I personally could hear a great jingle package
> made with that positioner as well.
>
> LOL. Maybe I'm biased. Years back, our company produced a
> demo scope for a proposal to a certain broadcast company and
> we used that EXACT same positioner in the imaging.
>
> I don't know, but we all know what happened to the stations
> that claimed themselves as "Pure Dance"-- they are all gone.
> I definitely hope that this doesn't happen with Energy.
>
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