KNTV’s Down-To-Earth Approach To Climate Change - Marketshare
If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that KNTV in San Francisco is doing something about it.
If Mark Twain were living today, he might amend his famous quote about the weather to say, “Everybody talks about climate change, but nobody does anything about it.” And Twain might agree that NBC’s San Francisco O&O KNTV is are doing something about it.
In February, KNTV, branded as NBC Bay Area, launched an on-going coverage commitment to how climate change is influencing life in the region.
The Climate in Crisis initiative is featured across all of the station’s platforms, connecting viewers with eco-friendly climate change solutions that range from creative ways to help at home, to local companies leading the way.