admanscott said:
People commonly make the mistake of assuming that radio stations sell for some multiplier of earnings or revenue. Nothing could be further from the truth. Radio stations are NOT sold for their business value, they are bought and sold on the value of the license, which if you have checked on it lately, they're not making any more of those. This is just like real estate, the license and its ever-increasing value is the thing they are buying and selling...just like real estate, the value may rise and fall, but because there are a finite number of licenses, the value will always increase. Remember, we haven;t even STARTED really implementing HD radio...when that becomes more common, those dead AM's will suddenly come back to life.
That is why they can command millions of dollars for sticks that don't make money.
Ask Clear Channel. It will be centuries before their investment in all those stations pay off.
Nice theroy admanscott! You invest in a radio station at such a high price that it can not possibly make enough money from advertising to offer a reasonable return on investment in the hope that the lack of revenue will generate enough hype so that the investor can then sell some years later at a much higher price for a deferred profit. Well, as an investor, the ROI on a risk that great better be 100X the investment risk. Let's investigate a reasonable ROI on a $3.5 investment.
Let's keep this simple and assume you can generate an annual return of 8% compounded on $3.5M sitting in a bank. Each year you would earn, $280,000 with no risk to principle. So, if you take the money out of the bank and put it at risk to buy this radio station you have to earn $280,000 annaly to break even with the interest you could have earned with no risk at the bank. Or, about $24k per month.
Now, if you don't break even you are losing money compared to the bank. But, let's say your revenue model relies on the future sales price? Let's say you can only earn $10K per month and you roll the $14K monthly loss into the future sales price. In five years, the station must be worth an additional $840K just to break even with the interest earnings you could have realized at the bank with no risk.
Now, the break even price is $3.5M plus $840K or $4.34M but you are still at break even. But, we didn't add any expenses for human capital, operating expenses, etc. and you don't have a ROI yet. Let's say your time is worth $100K per year and your Operating Expenses are low at $80K per year. That's another $180K per year for five years to add to the sales price or $900K.
Now, the break even price is $3.5M plus $840K plus $900K or $5.24M and you still need a ROI. So, what kind of ROI do you want for a 5 year investment of $3.5M? It better be higher than a bank or you should leave your money in the bank. Let's say double the 8% the bank offered or %16 percent. That's another $560K per year to add to the sales price. So, now your AM station in Phoenix has to be worth almost $8.1M in five years to justify taking the risk on a $3.5M investment in the radio station today.
I think that resolves this issue of the future value of a present dollar. Sorry if I bored all of you.