KNX has quietly re-configured is newswheel, with business at 10 and 40, sports at 12 and 42, and traffic on the 5's. My take is that without the necessary promotion to train users where they can find their desired elements, the listen longer approach that KNX seems to be taking won't work. I believe the station has to explain in new promos what "extended traffic" means, because to my ear, sometimes their extended traffic segments seem quite short, and the traffic on the 5s positioning seems to be used inconsistently.
Sidebar - I'm just back from NYC and observed several people and how they used WCBS and 1010 WINS there much more as appointment radio ("traffic and transit on the ones") with lots of stickiness meaning that they came in for the traffic or weather (a factor there that drives listener tune-in unlike here) and often stayed around for the remainder of the newscast.<P ID="signature">______________
Peace is the word, and the Voice of the Peace is THE station, 24 hours a day. (Tribute to the VOP 1540 which broadcast for 20 years in the Eastern Mediterranean)</P>
Sidebar - I'm just back from NYC and observed several people and how they used WCBS and 1010 WINS there much more as appointment radio ("traffic and transit on the ones") with lots of stickiness meaning that they came in for the traffic or weather (a factor there that drives listener tune-in unlike here) and often stayed around for the remainder of the newscast.<P ID="signature">______________
Peace is the word, and the Voice of the Peace is THE station, 24 hours a day. (Tribute to the VOP 1540 which broadcast for 20 years in the Eastern Mediterranean)</P>