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Billkex
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I heard that too. Reminded me of when I was a kid recording songs off the radio with a condenser mic. ...It was bad.
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KOAI Flips to The Wow Factor
- Thread starter johndavis
- Start date
I heard that too. Reminded me of when I was a kid recording songs off the radio with a condenser mic. ...It was bad.
One thing is certain--- the "new' KOAI isn't re-inventing the wheel. By and large, it's a hybrid of oldies and classic rock, which basically makes it a classic hits station.
Plus two country songs an hour.
On further analysis, if this is innovation, then color me distraught. The ONLY solution is to go rogue, off the grid and create something the "controllers" don't want you to create musically.
Appeal to the 25-35 demo that has money they actually spend.
But that won't work because radio is dead in their eyes. Good job terrestrial radio!
Of course all of this was done by design. Shoving Vampire Weekend and Mumford Whatevers down the throats of alt listeners and one falsetto "male" after another down the throats of CHR listeners? LOOOOL!
Appeal to the 25-35 demo that has money they actually spend.
But that won't work because radio is dead in their eyes. Good job terrestrial radio!
Of course all of this was done by design. Shoving Vampire Weekend and Mumford Whatevers down the throats of alt listeners and one falsetto "male" after another down the throats of CHR listeners? LOOOOL!
Actually not true. People in that demo who live in Phoenix are listening to FM radio in large numbers. Specifically KALV, KUPD, KDKB, and KZZP. I'm sure you never listen to any of those stations, but their numbers in the 18-34 demo are very good. In fact The Mountain does well with people 18-34. That might come as a surprise. But it's true.
The "controllers" are the audience. Stations still spend millions to find out what listeners want, and millions more to find out if "it" worked.
Go chase black helicopters somewhere else.
Just throwing it out there, but could this WOW format be a placeholder until an eventual flip to all Christmas music in a few weeks? I could definitely see KOAI flipping to all Christmas music to try and go after KEZ. Then, after Christmas, either going back to this WOW format or trying something else. The timing is interesting with the holidays just around the corner!
I don't think so. Sebastian has been promoting widely his new format, particularly in the online trades like AllAccess and the like. I don't think he would lend his concept to a stunt.
And KOAI does not have the image, heritage or signal to take on the station where Jerry Ryan invented the Christmas format years ago.
Yeah, very good points David! I was just throwing it out there. No insider knowledge or anything like that, it’s just the timing is peculiar and the format is so different.
I look forward to giving the station a listen when I get back to Phoenix later in the week! Until then, I will be listening to all the non-oldies stations down here in San Diego. Seriously, can’t one station in San Diego try oldies or at least put it on an HD subchannel? I like driving up to LA because at least I can listen to KSUR-AM 1260 on KKGO-HD2 105.1 FM!
They tried All Ho-Ho-Ho two years ago. KOOL tried it last year. Works for KEZ, but no one else has made any inroads with the North Pole playlist.
I work for a 50kw FM that I refer to among friends as a locally programmed "AC Variety/Jack FM" formatted station. we play mostly 80s to today but sprinkle in some 70s and a rare 60s now and then. We play everything from pop to rock, soul to country, a little alternative and everything in between. But you'll never hear something too hard, to slow, too soft on our station. We go for an overall mainstream AC sound.. and have a 2500-3000 song playlist. WHAT we do wouldn't work many other places but what we do works for us
Ratings? Advertising?
We are not in a rated market..... we are on the edge of two rated markets.. but terrain issues keeps our smaller signal from making it to either, however one of our competitors in town does make it in both because theyre 100kw on a very tall tower. .we're 50kw on a short tower
as for advertising, we do ok. any station could be better but for a small standalone with one owner and no other stations, we do good for a small town
^ This is radio done right; Serving your particular unique market. I applaud you; Well done!
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I've listened to it a bit, as I had a preset for The Oasis and didn't realize they'd changed format until I heard the new imaging.
I mean, it is really a format change if people can listen and don't notice something is different?
When I heard the imaging, I said to myself "oh, they rebranded." Not "wow, they're a totally new station."
More like "The Meh Factor."
I mean, it is really a format change if people can listen and don't notice something is different?
When I heard the imaging, I said to myself "oh, they rebranded." Not "wow, they're a totally new station."
More like "The Meh Factor."
What do you think of the imaging? No one's even mentioned that.
Also, Sebastian had talked about hiring local talent at some point. That might catch your attention.
I don't think much of it based on what I've heard.
Local talent? That could be an actual wow factor.
Here's a link to the interview where he talked about hiring talent:
https://radioink.com/2019/08/23/why-sebastian-believes-his-new-format-will-work/
It sounds like his idea at the time was to base a national syndication format, but based at one station. So since he has his first affiliate in Phoenix, it's possible his talent will be hired from here.
So, this article states that the format is built exclusively for Baby Boomers and 45+ Gen Xers: https://www.pugetsound.media/2019/09/30/wow-factor-garners-first-station/
I'm a Gen Xer who just turned 48 this past summer and I believe the format doesn't target me at all - it's much too old for me. I recognize many songs, but didn't grow up with many of them. The others, well they just seem too vanilla for me. Now, it a station played perhaps the forgotten 80's and 90's with an alternative/rhythmic/dance lean, I'd be all in. Is anyone out there listening??
I'm a Gen Xer who just turned 48 this past summer and I believe the format doesn't target me at all - it's much too old for me. I recognize many songs, but didn't grow up with many of them. The others, well they just seem too vanilla for me. Now, it a station played perhaps the forgotten 80's and 90's with an alternative/rhythmic/dance lean, I'd be all in. Is anyone out there listening??
I agree. I view his mentioning older GenXers as lip service for advertisers. He didn't mention it at all in the August interviews.
I can't imagine someone your age sitting through some of the early stuff. Ask a boomer to sit through Johnny Ray.
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