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KOAI Flips to The Wow Factor

Flipping through the stations on my way to and from work, I've stopped on "The Wow Factor" a few times. I heard Lonestar's "Amazed" this morning...that random 90's country song thing. Not really a "wow" moment, though. More like "well that's interesting."

Was it enough to make me stay there? No. If I had a meter, would they earn a quarter hour from me? No. They went into a song that I forget because it was another forgettable song that every other "classic hits" station plays. There was nothing interesting or entertaining in between the songs. No compelling content whatsoever. Just an occasional out of left field record that doesn't make the station "stick."

What is it about "The Wow Factor" that makes me want to stick with them? Not a damned thing, as far as I can tell.
 
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Deus Ex Machiato said:
There was nothing interesting or entertaining in between the songs. No compelling content whatsoever.
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Exactly. A radio station isn't just an iPod on shuffle. That's what this is. In his Radio Ink interview (linked earlier in the thread) he indicated there would be some form of knowledgeable personalities in this format. So far, no.

Radio Ink: Tell us about the hosts. Who will they be?
Sebastian: The air staff on Wow stations will be just as unique as the music. We’ll be looking for veteran personalities who are personally passionate about the music and have experience in the market where they will perform. They must be announcers who can tell a story in very brief form.
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The Processing is way over the top. Sounds like a really bad AM station. That kind of processing is what drove listeners to FM radio. It's just awful. The music at my local supermarket is more compelling with a better flow and has a mixture of genres and decades.

As my wife said as we were driving around... switch the station, it's giving me a headache.

This ranks with some of the worst stations I've ever heard. Maybe that's the goal. lol.
 
radiowizard101 said:
The Processing is way over the top. Sounds like a really bad AM station. That kind of processing is what drove listeners to FM radio. It's just awful. The music at my local supermarket is more compelling with a better flow and has a mixture of genres and decades.

As my wife said as we were driving around... switch the station, it's giving me a headache.

This ranks with some of the worst stations I've ever heard. Maybe that's the goal. lol.
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Somehow I'm thinking the processing was set this way to mask the static from the multipath interference 95.1 (and the other Bradshaw rimshots) encounters when driving around mountains.
 
I notice one of The Wow Factor's selling points is "you're never more than three minutes away from music." But I've noticed you're never more than ten minutes away from a commercial break. And those can drive away listeners, especially those Alaskan Air ads that start the break with the annoying singing of "License two four, zero six nine three."

Also, the stream sounds less harsh than the OTA signal on 95.1.
 
EricStein said:
I've noticed you're never more than ten minutes away from a commercial break.
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Here's the choice: Six 2:00 breaks or two 6:00 minute breaks. Which do you prefer?

Most music stations choose the latter, but fans of oldies say they prefer the former.

I suspect their ad rate is pretty low, so they need to run all the spots they can fit in an hour.
 
TheBigA said:
Here's the choice: Six 2:00 breaks or two 6:00 minute breaks. Which do you prefer?

Most music stations choose the latter, but fans of oldies say they prefer the former.

I suspect their ad rate is pretty low, so they need to run all the spots they can fit in an hour.
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I'd rather have two six-minute breaks myself, but only if all the other stations don't break at the same time, which is normal for broadcast radio.

As for the spots, I don't think all of them are spot. Some of them sound like they're national unwired network (like the Home Depot and Velo Nicotine Pouch spots). Even though they have the annoying local likes of Alaskan Air and Lerner & Rowe, at least they don't have the awful per-inquiry ads that 1580 The Fanatic airs. Those are some of the worst ads I've ever heard.
 
EricStein said:
I'd rather have two six-minute breaks myself, but only if all the other stations don't break at the same time, which is normal for broadcast radio.

As for the spots, I don't think all of them are spot. Some of them sound like they're national unwired network (like the Home Depot and Velo Nicotine Pouch spots). Even though they have the annoying local likes of Alaskan Air and Lerner & Rowe, at least they don't have the awful per-inquiry ads that 1580 The Fanatic airs. Those are some of the worst ads I've ever heard.
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Lerner & Rowe sounds like "Lerner & Loewe". I wonder if they took the name for that reason.
 
semoochie said:
Lerner & Rowe sounds like "Lerner & Loewe". I wonder if they took the name for that reason.
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Maybe. But today would anyone under 60 “get it” and make any kind of positive association?

Heck, even I had to look the duo up to make sure it was what I thought it was.
 
DavidEduardo said:


Maybe. But today would anyone under 60 “get it” and make any kind of positive association?

Heck, even I had to look the duo up to make sure it was what I thought it was.
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OK, I'd never heard of them. It looks like they've only been in business for seven years, so it's probably a coincidence, unless one of their grandmothers made the connection and suggested it.
 
semoochie said:
OK, I'd never heard of them. It looks like they've only been in business for seven years, so it's probably a coincidence, unless one of their grandmothers made the connection and suggested it.
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They've been advertising heavily in the Phoenix market since at least 2006.
 
semoochie said:
OK, I'd never heard of them. It looks like they've only been in business for seven years, so it's probably a coincidence, unless one of their grandmothers made the connection and suggested it.
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There aren't many Arizonans these days who haven't heard of them.
 
EricStein said:
They've been advertising heavily in the Phoenix market since at least 2006.
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Glen Lerner has been practicing law in Las Vegas in 1991, and started his own firm there in 2005. Lerner is only licensed to practice law in Nevada. Kevin Lowe was originally his Arizona partner, but both are now partners in both Phoenix and Vegas, as well as in Illinois, Indiana (both states with metro Chicago locations), New Mexico, and Tennessee.
 
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