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KOAI-FM
- Thread starter JBPerry
- Start date
The "real jazz" format on KOAI-HD2 is also gone.
The last time that New Age/Smooth Jazz got bumped was back in the late 1980s, early 1990s, when 106.1 went back to "Kiss FM" and KCDU flipped to Smooth Jazz. Which station in a competing company do you think will be flipping to Smooth Jazz: 96.7 FM anyone?
The last time that New Age/Smooth Jazz got bumped was back in the late 1980s, early 1990s, when 106.1 went back to "Kiss FM" and KCDU flipped to Smooth Jazz. Which station in a competing company do you think will be flipping to Smooth Jazz: 96.7 FM anyone?
Gnarls Barkley, Tone Loc, Justin Timberlake, 50 Cent and Michael Jackson.
This is scary. Follow along kids, at http://yes.com/station/KOAI
My $0.02...If there's any justice at all, the real Smooth Jazz will resurface on 105.7 or 94.5. It would fit, and beat what's currently on either one of those frequencies!
This is scary. Follow along kids, at http://yes.com/station/KOAI
My $0.02...If there's any justice at all, the real Smooth Jazz will resurface on 105.7 or 94.5. It would fit, and beat what's currently on either one of those frequencies!
If you want to know what was KOAI's last song as the Oasis, it was US3's "Cantaloop (Flip Fantasia)." And then at 5PM they sure pulled a "Flip Fantasia" and debuted with Adina Howard's "Freak Like Me," thus becoming the new "Movin' 107.5."
T
TheLaffer
Guest
Why am i not surprised by Movin being Jockless. Without decent jocks this will be another CBS BLUNDER in 12 months.
When will these boneheads realize you have to have talent to keep the format compelling.
When will these boneheads realize you have to have talent to keep the format compelling.
M
MikeShannon914
Guest
Listening to the musical selections, do you think they'll change the calls back to KNOK-FM??? This is probably what today's KNOK would sound like, anyway. I bet JamzUSA is somewhat happy with this...some songs on there haven't been heard since KJMZ-100.3 was still here.
Strangely enough, it was 19 years ago yesterday that KOAI-106.1 bumped the old KTKS-Kiss FM off, and signed on the air with a week's worth of birds chirping. What a way to start their 20th year, by dumping the format. I would have NEVER guessed this one. Then, of course, it was November 2, 1992 that the new Kiss, KHKS, bumped off The Oasis from 106.1, and 107.5 took the format and most of the talent for themselves on the same day. Does this mean KHKS will now be bumped from 106.1 for a return of the Oasis??? HA!!
So let's say you're Infinity/CBS, and let's add common sense and practicality and intelligence to the mix...just for laughs. Wouldn't you dump out of Jack or Free-FM instead? CBS has much bigger losers than KOAI, and KOAI did serve one BIG demo that no one else is really catering to...the affluent black audience. It's also today's elevator music, and serves an affluent white audience as well. If the sales dept can't sell it properly, that's not the music's fault. I think this format change was a huge mistake, right along the lines of dumping Bret Michael and Tempie Lindsey. I know from doing promotions grunt work over there that their audience is VERY dedicated, and 90% of those who turned out for remotes were black. APD Bret Michael had a good mix of smooth jazz and slow R&B going, which transcended racial lines and made the station more than just Kenny G and his clones. AND the station even had several trends and books where they actually beat KVIL, and even a case of beating KLUV. The audience left when Bret did, as the R&B was dropped at that point. It took a couple of years for someone to wise up and re-add it to the format...and the ratings returned. The station has always been in denial of the black demo, for whatever stupid reason. IF SOLD PROPERLY, and not as a "trifecta" of "All White, All the Time" with KLUV and KVIL, it could be very successful all on its own. Remember when bottom-feeder KKDA-AM was somehow selling NATIONAL spots left and right for years...advertisers knew they could get directly to the black audience that way. KOAI chose to ignore that, and now the listeners suffer...AGAIN.
But KOAI was always treated as the red-headed stepchild there. No marketing budget, and always put in the shadow of KLUV and KVIL. One vehicle for remotes, as opposed to 4 or 5 for the others. No Marti unit, no trailer, and a guard at the prize closet so we couldn't even give away the mounds of smooth jazz CD's and such that were accumulating from the record companies. I always felt that, for as passionate as Oasis listeners were, they were given the shaft.
From the few minutes of "Movin'" that I heard, this might actually be an ok format...but NOT at the expense of The Oasis!!!!!! And what happens to Lynn Briggs and Tim Garrison?
Strangely enough, it was 19 years ago yesterday that KOAI-106.1 bumped the old KTKS-Kiss FM off, and signed on the air with a week's worth of birds chirping. What a way to start their 20th year, by dumping the format. I would have NEVER guessed this one. Then, of course, it was November 2, 1992 that the new Kiss, KHKS, bumped off The Oasis from 106.1, and 107.5 took the format and most of the talent for themselves on the same day. Does this mean KHKS will now be bumped from 106.1 for a return of the Oasis??? HA!!
So let's say you're Infinity/CBS, and let's add common sense and practicality and intelligence to the mix...just for laughs. Wouldn't you dump out of Jack or Free-FM instead? CBS has much bigger losers than KOAI, and KOAI did serve one BIG demo that no one else is really catering to...the affluent black audience. It's also today's elevator music, and serves an affluent white audience as well. If the sales dept can't sell it properly, that's not the music's fault. I think this format change was a huge mistake, right along the lines of dumping Bret Michael and Tempie Lindsey. I know from doing promotions grunt work over there that their audience is VERY dedicated, and 90% of those who turned out for remotes were black. APD Bret Michael had a good mix of smooth jazz and slow R&B going, which transcended racial lines and made the station more than just Kenny G and his clones. AND the station even had several trends and books where they actually beat KVIL, and even a case of beating KLUV. The audience left when Bret did, as the R&B was dropped at that point. It took a couple of years for someone to wise up and re-add it to the format...and the ratings returned. The station has always been in denial of the black demo, for whatever stupid reason. IF SOLD PROPERLY, and not as a "trifecta" of "All White, All the Time" with KLUV and KVIL, it could be very successful all on its own. Remember when bottom-feeder KKDA-AM was somehow selling NATIONAL spots left and right for years...advertisers knew they could get directly to the black audience that way. KOAI chose to ignore that, and now the listeners suffer...AGAIN.
But KOAI was always treated as the red-headed stepchild there. No marketing budget, and always put in the shadow of KLUV and KVIL. One vehicle for remotes, as opposed to 4 or 5 for the others. No Marti unit, no trailer, and a guard at the prize closet so we couldn't even give away the mounds of smooth jazz CD's and such that were accumulating from the record companies. I always felt that, for as passionate as Oasis listeners were, they were given the shaft.
From the few minutes of "Movin'" that I heard, this might actually be an ok format...but NOT at the expense of The Oasis!!!!!! And what happens to Lynn Briggs and Tim Garrison?
MikeShannon914 said:
Jack is an incredibly cheap format to run (No jocks to pay, remember?) and Russ is in a neck and neck battle with the Ticket's "Hardline" for #1 with both men 25-54 AND persons 25-54. An idiot can sell #1 Men or adults 25-54 (and knowing the sales staffs, there's a lot of idiots there ;D) so I doubt they just "dump out" of Free-FM without a way to save those ratings and that money.
And the thing to remember about the 'affluent black audience'. The TOTAL black population of the metroplex is what 10-15%? How many of them are 'affluent'? Let's say you have a perfect bvell curve- there's a lot more middle class than 'affluent'. IOW, we're not talking huge numbers of peeps...
Kent said:
Where do you find that stuff anyway? I've searched all over the FCC's site.
M
MikeShannon914
Guest
Back to the post-before-last...
I should qualify "affluent" some. I guess I mean "educated." This would be the disenfranchised listener who is not served by Rap (but notice the recent gains by KSOC and KRNB...SOMEBODY is listening to R&B oldies.) But it's much the same for the affluent/educated white folks, too...no more KMEZ for elevator or background music, and KAAM, KLUV and KVIL are either too pop-heavy or loud or old for some 40-50-somethings' tastes. A smooth jazz format is a nice niche to catch those folks who would otherwise be tuning around aimlessly, or listening to CDs instead, and I hear it in most offices. And there's plenty of New Age/Jazz/Soft R&B artists still cranking out music...so the format doesn't get branded as old or dated. I know the 40-something demo is not the most coveted, but when you have a cluster of stations that's already serving the key demos, why not pull in the slightly-older listeners with a different station? Movin' will have to compete with the soccer moms from Kiss, the working moms from KVIL, and will have to pull some from KSOC and KRNB. KOAI was pretty much alone in their format and draw...a nice thing to peddle to advertisers.
And those 'non-white' listeners, generally, rely on terrestrial radio more than white folks. The Hispanics, for example, may be moderate in numbers, but they depend on the radio for a sense of community and commonality...so they listen more, and longer. Blacks may be less in number, but they generally respond quicker and more often to advertising. Whites are more apt to channel surf, and to abandon radio for satellite, CDs, iPODs, etc., and usually need more prodding to respond to ads. So I look at this as more than actual population numbers; it's a lot to do with buying habits. And if numbers are the only measure, why are K-104 and KBFB in the Top 3? And please don't peg me as being racial here...I'm just looking at trends and habits and such, and not trying to assign stereotypes. If I'm wrong, tell me.
Far as Russ, why not build a station around him? It's been said for years that he carries the entire station at KLLI; why not design a Modern Rock station around him and have his talk show in the afternoons? You'll lock in his audience better than what KLLI does with the other talk shows. A block of talk amidst a music station is not unheard of, and a music lead-in would surely be better than what's there now, right?
It's all just my two-cents worth, ya know. Lots of better and more popular stations have died a sudden death before, and I'm sure The Oasis won't be the last!
I should qualify "affluent" some. I guess I mean "educated." This would be the disenfranchised listener who is not served by Rap (but notice the recent gains by KSOC and KRNB...SOMEBODY is listening to R&B oldies.) But it's much the same for the affluent/educated white folks, too...no more KMEZ for elevator or background music, and KAAM, KLUV and KVIL are either too pop-heavy or loud or old for some 40-50-somethings' tastes. A smooth jazz format is a nice niche to catch those folks who would otherwise be tuning around aimlessly, or listening to CDs instead, and I hear it in most offices. And there's plenty of New Age/Jazz/Soft R&B artists still cranking out music...so the format doesn't get branded as old or dated. I know the 40-something demo is not the most coveted, but when you have a cluster of stations that's already serving the key demos, why not pull in the slightly-older listeners with a different station? Movin' will have to compete with the soccer moms from Kiss, the working moms from KVIL, and will have to pull some from KSOC and KRNB. KOAI was pretty much alone in their format and draw...a nice thing to peddle to advertisers.
And those 'non-white' listeners, generally, rely on terrestrial radio more than white folks. The Hispanics, for example, may be moderate in numbers, but they depend on the radio for a sense of community and commonality...so they listen more, and longer. Blacks may be less in number, but they generally respond quicker and more often to advertising. Whites are more apt to channel surf, and to abandon radio for satellite, CDs, iPODs, etc., and usually need more prodding to respond to ads. So I look at this as more than actual population numbers; it's a lot to do with buying habits. And if numbers are the only measure, why are K-104 and KBFB in the Top 3? And please don't peg me as being racial here...I'm just looking at trends and habits and such, and not trying to assign stereotypes. If I'm wrong, tell me.
Far as Russ, why not build a station around him? It's been said for years that he carries the entire station at KLLI; why not design a Modern Rock station around him and have his talk show in the afternoons? You'll lock in his audience better than what KLLI does with the other talk shows. A block of talk amidst a music station is not unheard of, and a music lead-in would surely be better than what's there now, right?
It's all just my two-cents worth, ya know. Lots of better and more popular stations have died a sudden death before, and I'm sure The Oasis won't be the last!
T
TheLaffer
Guest
OldGringo said:
David the Racists,
Yeah that's what research and all you consultant types have been screaming decade after decade. Fact is most times a station goes jockless up against a personality driven station the jockless station loses. same with morning shows. More music mornings shows almost never work. BTW...i said COMPELLING jocks not obnoxious jocks.
T
TheLaffer
Guest
Kent said:
Why do you think Alan Burns is having so much success with this half baked Jammin Hits format ?
No need to hire a staff.
The music mix has no soul to it. Just a bunch of songs from Dance, Urban, Pop thrown in. Just another "Jack".
The programmers that understand rhythmic of the 80's and 90's have been run out of the business with Lilly white passionless Consultants like Alan Burns.
Where are the Jeff Whytt, Don Kelly, Steve Smith, etc. I've listened to this Movin format and there missing the mark with a lot of 80's/90's dance.
M
MikeShannon914
Guest
Sometimes principles outweigh mindless pandering or silence. No, I'll leave the industry before ever working for those folks again. It's not really a grudge; they're not the only group that I feel that way about. I just report what I see, good or bad, and it's all just an opinion. But I'm not saying anything here I haven't said on the air with the show, or had PLANNED to say... 
TheLaffer said:
Uh, because this is what was missing in many markets? Maybe they talked to a bunch of people and found what was wanted, what they did and did not like, and put together a format that had no alternative or rock sounding things on one side and no hip hop on the other side. Duh.
That would be why Movin' in LA has hired the market's second most expensive morning person, and is adding talent in the other dayparts?
Besides, an airstaff on most music driven stations in larger markets (and that means Dallas) is not a major cost item. The sales commissions on the buys from one large agency are likely hihger than the total airstaff cost.
Hardly a Jack. Jack has an edge, and covers a different era. Jack is a very "white" format. Movin' is targeted primarily at second generation Hispanic females 25-44 and, in a strange convergance of tastes, suburban soccer moms. In many markets this is a powerful combination... big enough in a non-ethnic market to take the Movin' in Seattle into the top 5 25-54 in just 90 days. In Dallas, with a large Hispanic community, it should do even better.
I see. And then how do you explain that this format is researched against Hispanic women in makrets like Dallas and LA? In Albuquerque, the format is 100% ethnic driven.
Probably the core, 100% female, did not like them.
I am suspecting that you are a white male at least in your late 40's. You are not in the target. In fact, you are probably not supposed to like it, and if they knew you did, they would figure something was wrong!
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