Marv-L.A. said:
That station will NOT be heard in most of L A County due to the presence of San Diego's classic rocker KGB-FM on the same frequency; I have NO idea why they'd launch a format such as that in a city with a legendary AOR station (KLOS), as well as the hugely successful 93.1 JACK-FM, possibly to try and grab a piece of Jack's huge 25-54 audience.
One thing's for sure is that LA is NOT a market that is starved for radio signals, especiallu when FM stations from Ventura, Riverside and San Diego County cover the market.