I knew someone with a very similar background. They were convinced that because THEY liked classic rock, that a huge audience of people with the same taste would follow. Like you, I tried to point out that the area was predominantly agriculture, and that he really might want to consider Country, rather than CR. As with most stations, 2008 turned the tide, and they were eventually forced to sell.this operator has 30 years in the radio business including major market!
I've seen this same scenario play out with long-time station engineers and account execs (sales). Somehow, they were convinced if they just did their job, that being an engineer or a sales guy gave them enough experience to run their own station end to end. Problem is; their view on running a business, non-profit or for-profit, is too myopic to succeed.