KOGO?

[Garrett]

Someone please explain to me what is going on with KOGO. Why is Clear Channel making so much of the linup syndicated? It can't just be money, is there something else going on here?

 

[Bob_Hudson]

Because they usually don't know what they're doing?

 

[Garrett]

Well, I'm kinda wondering more in the terms of "what exactly are they thinking?"

 

[pbf1]

Well, I'm kinda wondering more in the terms of "what exactly are they thinking?"

Let's see...top-rated AM in the market...#4 overall. Doing fine, actually....

 

[Garrett]

Yes, I agree, which is why I am so puzzled. If a station is doing well, why make these sorts of changes (the useless 12+'s don't account for any of these programming shifts that KOGO is just making now)

 

[Bob_Hudson]

Yes, I agree, which is why I am so puzzled. If a station is doing well, why make these sorts of changes (the useless 12+'s don't account for any of these programming shifts that KOGO is just making now)

CC doesn't care about ratings: it cares about costs and income. They must have run the numbers and found they can save a few bucks this way.

 

[syvjeff]

I think all of you are missing the goal here. News wheels in major drive periods don't equal time spent listening. Case in point, KFI vs KNX in the LA book. Time spent listening is more powerful than cume.

Jeff

 

[Garrett]

TSL? Inteersting. I handn't thought of that!
Jeff, this is the first good answer that I've heard!

So I'm guessing then, that while KOGO did well in the cume depot, they were struggling with TSL?

 

[SDRadio]

Someone please explain to me what is going on with KOGO. Why is Clear Channel making so much of the linup syndicated? It can't just be money, is there something else going on here?

It is money. Money paid to the company vs. money paid to working talent. Benn Gleck is syndi by Premiere Radio and that's the bottom line. KO-GO will have to fork over money to a subdivision vs. a real working talk show hero.

As for the "explain to me" portion of the diatribe, please contact the station manglement.

 

[syvjeff]

KOGO is bringing in local AM drive talk talent and changing the direction of the 5a-9a slot to fit more of a growth of TSL oriented AM drive than a give us 20 minutes format. A good call for the market size of SD. That's why an all news station has not existed in SD in more than 20 years.

Jeff

 

[SDRadio]

KOGO ... more of a growth of TSL oriented AM drive than a give us 20 minutes format. A good call for the market size of SD. That's why an all news station has not existed in SD in more than 20 years.

Jeff

[size=10pt]good case and point. the station is claiming news won't suffer. I expect it will to some degree. The new guy coming in has a track record and it'll make it an interesting race between KOGO, KFMB, and XEPE. I expect it'll be a good fight for KFMB and KOGO for the top spot.[/size]

 

[DaleGriffin]

It is money. Money paid to the company vs. money paid to working talent. Benn Gleck is syndi by Premiere Radio and that's the bottom line. KO-GO will have to fork over money to a subdivision vs. a real working talk show hero.

Beck is free, they pay nothing for him.

 

[Bob_Hudson]

The new guy coming in has a track record

Name the last morning show with a "track record" to come into San Diego and do well........... offhand I can't think of anyone who did that without staying around quite a while to pay their dues and most simply bombed and left town as fast as they came.

I stop in Baltimore once a year and every couple years actually linger in town for a day or two to enjoy the Inner Harbor and eat crabcakes. That area is so unlike San Diego: it's a place where a conservative is considered to be someone who would honk his horn in warning before running over Bush. The whole Washington/Baltimore area is a mini welfare state where you either work for the federal government, work under a federal contract or get welfare for not working. It's a place where White House briefings are considered local news.

You can go to Chip Franklin's website and listen to some of his stuff from radio and standup. From what he has posted he sounds like a medicore comic who does a fair job of taking cheap shots on the radio. When he comes to San Diego, is stodgy Cliff Albert is going to let him do that? What role exactly will Franklin fill? Hedgecock already holds their feet to the fire and is KOGO's guy for getting listeners fired up about local politics and national issues as well. Rush holds forth on the goings on in DC and seems to have been somewhat successful at that. So is Franklin going to be the morning comedy show, sitting their every morning reading the headlines in the Union and recycling one-liners with the names of local officials replacing the Baltimore bozos?

I think it's going to be very interesting to watch. Franklin was born in the Washington area and he's been at WBAL for eight years. He will be a fish out of water when hit the Pacific Coast.

 

[SDRadio]

Beck is free, they pay nothing for him.

Not to disagree, even with a barter, that Blenn Geck is (and other Premiere Radio Shows), there is a cost involved.

 

[Bob_Hudson]

So how much is Stacy Taylor chompin' at the big, watching this soon-to-be new kid in town get the KOGO morning show. He's gotta feel like Letterman when Jay Leno got the Tonight Show.

 

[Garrett]

I dunno if that's true. AIRC, Taylor had that slot, and seemed happy to get a morning show, even if it was on 1360. At least, that's what I thought. If you have a morning show already, how can you complain?

 

[DaleGriffin]

Beck is free, they pay nothing for him.

Not to disagree, even with a barter, that Blenn Geck is (and other Premiere Radio Shows), there is a cost involved.

Ok, I will bite. Benn Gleck? Why is this amusing?

 

[syvjeff]

Well Beck's name is spelled Glenn Beck. Also as stated before even if the show is full barter, it costs the station valuable inventory.

In KOGO's case I see them developing a local talk show. Like KFI they have a guy that gives perspective with lots of breaks for news and traffic. Just think, nobody thought an adoption lawyer doing morning drive would amount to anything.

 

[Bob_Hudson]

I dunno if that's true. AIRC, Taylor had that slot, and seemed happy to get a morning show, even if it was on 1360. At least, that's what I thought. If you have a morning show already, how can you complain?

Because in local radio a KOGO morning show is big time and a KLSD morning show is bidding your time. Certainly you could bomb doing a KGO morning show, but it has the inherent potential for big time success whereas KLSD has no potential (and that's politics aside: the station had by now pretty much proven that it's peak it pretty low).

I think an analogy would be Tony and Chris doing country for Clear Channel. I have heard that while they have fun on the job, they came to realize that no matter how good they are, the station will not have the success of KSON and they regret having made the move. Stacy, of course, had no choice about being farmed out to the minor league, but the frustration has to be the similar.

 

[Garrett]

Well, KSON is an interesting point (where as what is today's KOGO is really the old KSDO). I suspect Country fans (much like Classic Rock fans) are a pretty hardy bunch when it comes to name brand recognition. KSON has always been KSON and always will be KSON (it's how you spell country). I've seen 3 or 4 other country stations come and go in the San Diego market (and this is actually the second time around for 95.7, the first attempt died early), but KSON remains. Tony and Kris may have been popular over there, but people always went there for the music and the station, not because of the morning show. You could probably throw chalk board scratch sounds on in the mornings and KSON would still do well.

Different story with Jeff and Jer of course. Like em or not, every station they have been on pretty much withered away and crumbled after they left (which makes you wonder how JACK survives).