KOIT Beats KGO in Holiday PPM

[Fornax]

R&R.com is reporting KGO's number 1 reign is over -- KOIT -- going all-Christmas rose to 8.3 6+ while KGO slipped to a 5.4 in the 13th "holiday" book. Mickey is quoted saying, "Give credit to Arbitron for realizing it's an aberration and doing a holiday book." It's probably only a matter of time before this happens with one of the other 12 books.

 

[davideduardo]

R&R.com is reporting KGO's number 1 reign is over -- KOIT -- going all-Christmas rose to 8.3 6+ while KGO slipped to a 5.4 in the 13th "holiday" book. Mickey is quoted saying, "Give credit to Arbitron for realizing it's an aberration and doing a holiday book." It's probably only a matter of time before this happens with one of the other 12 books.

The bigger issue is that KGO is pretty consistently living outside the top 15 stations in 25-54... not a good thing for future revenue prospects.

 

[Fornax]

That's true, I think for a long time. The overall, 12+ or now 6+ seems to be important to them. I think the station has pretty old-fashioned programming. I wonder if they have the will or more importantly the $ to respond to today's threats.

 

[pjc1961]

To see the publicly released 6+ ratings grid from www.radio-info.com for the survey period 12/11/08-1/7/09, click on link below:

http://www.radio-info.com/site/markets/grid/san-francisco

I'll add demo breakouts to this thread from newspaper/internet articles if/when they become available.

The next survey period to be publicly released is "January 2009": 1/8/09-2/4/09 with data available on Wednesday 2/25/09.

 

[RadioStarOne]

Mickey, It's time to quit screwing around and take KGO to the FM dial @ 103.7 through an alliance with Clear Channel. Which should sell one or even two of their dead stations on AM or an FM if thats whats required under the FCC rules, and give birth to KGO Sports Talk Radio 810. Old KNBR would be quaking in their boots I bet! It's time to do some very sly horse trading! Time is of the esesence because its running out for News/Talk on the AM band. "Get On The Telephone" as Doctor Gene was so fond of yelling to his flock! And the message to Citadel from you and Clear Channel should be "Go Back To Small Market Radio Where You Belong! KGO-FM News/Talk 103.7 San Francisco. A Service Of Clear Channel Radio. Gadzukes! Thats a Scary thought come to think about it a bit more! Maybe someone out there has a better Plan B?

 

[SFStatic]

More likely for Clear Channel to wait for Citadel to run out of money, buy KGO and KSFO, and spin off their 2 ams. Why would they deal away a perfectly good FM signal to Citadel, who doesn't have any money to compensate them?

 

[RadioStarOne]

I didn't mean Citadel should sell any station other than KGO 810 to CC. So CC doesn't have to spin off any of there FMs to buy KGO, OK thats great! Just get rid of one of the dead weight AM pip squeak signals and move KGO to 103.7 and put sports talk on 810. I don't think Citadel is going to run out of money thats the real downside to the situation.

 

[tripton99]

In keeping with the headline of this thread:

I was sleeping like a baby when I suddenly jolted awake and ran to my Internet connection to post the following thought:

If playing nothing but Christmas music is so brilliant, why doesn't KOIT keep it up all year long (like I do with my outdoor holiday lighting)?

I think the people in Northfield, Minnesota (KYMN) who thought of the all-Christmas music played in November-December deserve some credit for creative, out-of-the-box thinking. Since then (I think it was in the early '90s) maybe a hundred other imitators have seen success with the concept. But I think KOIT should take it to the limit and do it all year long. It would be more inspiring that the pablum it plays the rest of the year--- truly music for insomniacs.