DavidEduardo said:
LARadioRewind said:
In the April 2013 Arbitron ratings for Riverside-San Bernardino, Spanish-language KLYY is number one with a 7.8% audience share. At #2 is KOLA, which jumped from a 6.2 to a 7.3. KOLA dropped all the 1960s hits and now plays 1970s-80s-90s. Is the dramatic ratings increase an omen that '60s oldies are a "dying breed"? Or could it be that the increase is mostly because a lot of people are hearing about the station from friends and listening because the format is new and they'll quickly get tired of KOLA, especially the '90s music, and the ratings will start dropping?
Where is David Eduardo? We need him now to serve as "play-by-play analyst and color commentator."
KOLA went from 10th to 2nd in 25-54 in the last book, and the morning show, which had been declining, reversed the downtrend, although not as dramatically as the overall increases.
The cume has gone up a bit, but the TSL has increased dramatically. The station is getting the same people, for the most part, but keeping them longer. They are obviously pleasing the 25-54's much more than before.
Looks like Hartford's WDRC-FM is going the KOLA route. After a month or so of timidly dipping its toes into the '90s water with "Believe" (old artist), "Mambo No. 5" (old song), and "The Motown Song" (old artist reminiscing about old songs), it did a full belly-flop into the decade this past Monday. Everything is being thrown out there, from Red Hot Chili Peppers -- four tracks deep, if you can believe it -- to Wilson Phillips to Chumbawamba. From three '90s songs a day to three an hour overnight. They're still spinning one '60s track an hour but I can't see that lasting very long. "Dock of the Bay," "Ruby Tuesday" and "Help Me Rhonda" sound totally alien in this context.
Here's last night's 8-9 pm hour:
Margaritaville -- Jimmy Buffett
Stuck With You -- Huey Lewis & the News
Rhythm of My Heart -- Rod Stewart
Driver's Seat -- Sniff 'n the Tears
I Heard a Rumour -- Bananarama
Your Smiling Face -- James Taylor
Sexual Healing -- Marvin Gaye
Free Fallin' -- Tom Petty
Lotta Love -- Nicolette Larson
Bad Blood -- Neil Sedaka & Elton John
Tears of a Clown -- Miracles
Kyrie -- Mr. Mister
One Way or Another -- Blondie
The next hour, we got "Wild Thing" and "Father Figure," "Mama Told Me Not To Come" and "Human Nature," "Working for the Weekend" and "I'm Your Boogieman." Maybe this whole thing settles down after a few weeks, but to these ears, it sounds like they're throwing everything at the wall just to see what sticks.